May 2010

Continuing Coffee Education with Starbucks

by Melody on May 30, 2010

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One of the goals of this blog is continuing coffee education. It is time to revisit this topic.  I have previously written about Starbucks Sumatra Siborong-Borong and with this blog post we revisit that precious coffee along with Sumatra Aceh and Timor Lorosa’e.  These coffees are produced in very small quantities (please remember coffee is an agricultural product) and sold in limited international markets. I owe a big thank you to @jorda_nn on twitter who mailed me the coffees featured in this post.  He is a partner in Australia, which is one of the international markets where Sumatra Siborong-borong and Sumatra Aceh are available for purchase.

On May 22, 2010, I dropped by 15th Avenue Coffee and Tea and asked barista-Matt to include them in his daily cupping.  15th Avenue Coffee and Tea is run and operated by Starbucks, and offers daily cuppings at 11:00 a.m, seven days a week.  If you’re in Seattle, this is a must do: It’s free; it’s about coffee education; and it’s a fabulous way to introduce your palate to rare Starbucks coffees.  In addition, I suggest that my readers follow 15th Avenue Coffee and Tea on twitter – Their twitter profile is the link in their name.

(By the way, though I write about coffee education, I don’t profess to be an expert or a “coffee master”.  I have no black apron.)

This blog has explored the topic of cuppings several times, and here are those previous blog posts, if you want to peruse them:

Your intro to a cupping at 15th Avenue Coffee and Tea – Good starting point to learn what a cupping is.

Combo cupping – Includes tea cupping information

Cupping Starbucks Mexico and Organic Yirgacheffe

First a little background information on these coffees:

Sumatra Siborong Borong:

This coffee comes from the growing region of Sumatra around the town of Siborong Borong.  The Batak people have been meticulously growing coffee for a hundred years in this region, passing down the art of growing coffee for generations. The beans are washed, and then sun-dried.  This growing region of Sumatra is on the southern shores of Lake Toba, and is high altitude with volcanic soil.

This is a full-bodied coffee with hints of basil notes, and a soft acidity.

Sumatra Aceh:

The Sumatra Aceh coffee comes from the Aceh province of northern Sumatra.  It is extra bold with subtle earthy flavors.  It comes from small-holder farms at high altitudes where the farmers traditionally use coffee cherry husks as an organic fertilizer, and use more than 10 different native species of shade trees.

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Today at 15th Avenue Coffee and Tea we cupped the following:

As usual, the barista prepared the cupping by grinding about 13 grams of coffee, and brewing the coffee directly into the coffee cup for about three to four minutes.  Once the coffee has brewed, the customers “break the crust” of the coffee and scrape away the top of layer of coffee crust that has formed.  Next everyone gets a good smell of the coffee.  After that, each person uses a cupping spoon and has a good slurp of the coffees on the table.  A coffee cupper tries to slurp the coffee, taking care not to consume it, and tastes it and spits it out. This process is repeated for each coffee.

A large part of the fun of a cupping is listening to how every one participating describes the coffee.  For example, barista-Matt thought that the Sumatra Siborong-Borong had a very distinct bell peppery-tomato flavor.  I noticed that I could really detect that more as the coffee cooled down.  I thought the Aceh coffee actually had just a touch of cherry notes to it, and was a little more fruity than the Siborong-Borong.  As always, I thought the Sulawesi Kalosi tasted like black pepper. It’s a very bold coffee and not my favorite. A customer who participated was especially fond of the China Yunan province coffee (also known as South of the Clouds Coffee).  The Sumatra Siborong-Borong was nearly toe-curling good.  I also liked the Timor Lorosa’e coffee though its flavor was a little flat because the beans were not particularly freshly roasted.

Every time we’re all done with the cupping, I look at the table and think we’ve made a bit of a mess, and how much fun I had.  15th Avenue Coffee and Tea is still a visually beautifully store to me, so I am including a few photos taken inside the store today, near the register and espresso bar area of the store.  Of course, I talk a lot about cuppings, but don’t forget that a customer can get local pastries at 15th Avenue Coffee and Tea, Mighty O donuts, pour over coffee, a coffee made with the Clover, and a hand-crafted espresso drink made on a La Marzocco espresso maker.  This store also recently got a blender, and so it is now possible to get a Frappuccino-like drink at the store too.  The menu calls it a Frappuccino, but my understanding is that their recipe is not quite the same as the Starbucks-branded recipe.  Also, though there is a blender, the Vivanno smoothie drinks are NOT available at this store.

I hope you get a chance to try these great coffees some time.  I know that many of my readers might feel frustrated because these coffees are not sold in the United States Starbucks’ market, but I have readers from all over, so I still feel it is worthwhile to talk about great coffees that are offered internationally.  Also, the Starbucks Sumatra Siborong-Borong previously was offered at Starbucks as a black apron coffee, so it is still possible that it will come back again as a promotional limited offering.  These rare offerings are sold in Australia, and you may recall in a previous blog post, I had a customer in the Philippines mention that Sumatra Siborong-Borong is a seasonal offering in the Philippines.

Enjoy!

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I’ve been talking about Iced Via by Starbucks for a whole month. This is not the same thing as the current versions of Via Ready Brew available at  your local Starbucks store or local Costco and grocery store.  Iced Via is a pre-sweetened version, designed to be consumed cold, dissolving easily.  Each individual packet is described as “lightly sweetened” and I have heard gossip that this translates into 22 grams of sugar per packet. The single serving packet is designed to be mixed with 16 ounces of water.

More gossip, so I hear, is that this actually will start to sell in the stores some time in early July, though it is arriving now in stores for partners to try.  Apparently it just arrives in the normal roasting plant order.

To be honest, I haven’t tried this new product though I’ve been very aware of it for some time.  I think there could have been fun opportunities for Starbucks to do tasting events centered around Iced Via Ready Brew, but if there were such things (only in my wild imagination) I am unaware of it.  I have heard of a few isolated packets of this product making its way into non-partner hands, though I am not so lucky.

I think I read one partner describe the product’s appearance as looking like ‘salt and pepper’ inside the packet since the coffee is dark, and the sugar is obviously white.

I’m hoping some of my readers have tried it and can weigh in on it.  Also, I slightly wonder what kind of volume Starbucks expects to sell.  When Via was launched, there had been quite a push to sell a large volume of the product. If Seattle’s summer doesn’t finally warm up soon, I’ll be sticking with a nice hot cup of coffee. May’s weather has been down right dreary for the most part.  Iced coffee doesn’t even sound very good right now.  And there is still the real question of whether we’ll be seeing baristas wearing Iced Via earrings!

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Update on May 30, 2010:

I finally got my hands on one single packet of Iced Via to try. Here’s my report:  The partner who said to me, “This is Seattle’s answer to the South’s sweet tea” nailed it. It’s exactly what sweet tea would be when it grows up to be coffee. It is sweet, but not too sweet for me, and it is refreshing. It dissolves really well! I love it!  I will definitely buy this in July, when it’s annoyingly hot, and complaining that at 80 degrees, I can’t stand it, and want to die.  By July I’ll be begging for 60 degrees to come back to Seattle, as it is today. The photos from today’s taste test (sorry the quality is poor, I used my cell phone) -

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Your local Starbucks has amazing snacks.  As I write this post, I’m dunking Lucy’s Cinnamon Thin cookies into my cup of afternoon Sumatra. Delicious.  We are now continuing our walk through the “snack aisle” at Starbucks, and stop to talk about these cookies.  I think they’ve been available for a while, but I only just recently tried them.  Our last visit down the snack aisle brought us the joy of popcorn, though that’s not quite as dunkable in a cup of coffee. ;)   To be fair, I didn’t try dunking the buttered popcorn into my black coffee, but it just doesn’t sound like a good pairing.

Lucy’s Cinnamon Thin cookies are fabulous.  There are about five little cookies in the tiny bag.  The packaging states that the cookies are gluten free, and the cookies contain no milk, eggs, or tree nuts.  Truthfully, this packaging was the reason why it took me so long to try these cookies. I had seen them hanging around my local Starbucks and thought, ‘well, why would I try those? I’m not on a special diet‘.  Silly Melody.  Each little bag of cookies is only $1.50.

But let me explain again why these Lucy’s cookies go great with coffee: I can’t believe what perfect dunkers they are.  The little cookies are really nice and crisp, so when you submerse it in your coffee, it’s not going to immediately fall apart in your cup. The cinnamon flavor is strong but not overwhelming, and tastes delicious. The size is perfect too.  Because they’re just a bite-sized cookie, you can even dunk it right into your coffee in your own personal tall tumbler – which of course has a more narrow opening than for-here ware or even a paper cup.

These days even many biscotti are too soft to effectively dunk, and crumble apart easily when dunked into your coffee.  Starbucks has very cute bite-sized little cookies in the pastry case right now, but again those are not crisp enough to dunk into coffee.  I’m not suggesting that the Lucy’s Cinnamon cookies are the Gluten Free equivalent of a Cinnamon Brick: Not the case. I bought several bags – nearly overdosing on cookies – to be sure that they tasted just as yummy dry as dunked.  Definitely true that they are quite good when eaten alone too. However these cookies have a special place in my heart when paired with coffee. Now I just have to figure out which Starbucks coffee pairs best with a Cinnamon flavor.  In all honesty, it probably isn’t Sumatra!

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Starbucks is sending out coupons for a free tall Frappuccino! How about a free tall vanilla cream Frappuccino with orange mango puree instead of strawberries puree? It’s like an orange cream. Or how about a whole milk Chai version? This is another Frappuccino and coupons blog post.  I owe a number of people apologies: When I first received the Gold card coupon I read it too hastily and thought it said, “Buy one get one free” (I don’t know how I did that!) so those of you following me on twitter who saw that series of tweets, my bad!

One of the reasons I write this blog entry is that some very loyal Starbucks enthusiasts on twitter have told me that they didn’t get this free Frappuccino coupon.  I have never figured out a rhyme or reason to how Starbucks distributes coupons because we’ve seen this before where Starbucks sends different coupons to different people.  There is something to be said for the idea of all Gold card holders receiving the exact same promotional coupons.  Though I have no idea the number of Gold card members at this time.  In a previous blog post centered around the Oatmeal discount promotional card, I mentioned previous My Starbucks Rewards coupons, but unfortunately didn’t provide any images of the coupons mentioned.  I remember that one of the things that was talked about during that promotion was that not everyone received the same coupons.

Don’t forget that the Starbucks Frappuccino has its own twitter profile: You can follow them here – Frappuccino.

Also, thank you to Molly at Seattle Custom Framing who helped me out with the pictures of the images that go with this blog post.

I am now opening up the conversation to anything you want to say about the new Frappuccino, coupons, My Starbucks Rewards, or just about anything else you can think of!

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Yes, Virginia, there is a Starbucks Decaf Casi Cielo

May 23, 2010

The decaf version of Starbucks Casi Cielo is not lore and fiction. It exists. My understanding is that Starbucks produces extremely small quantities of this coffee for Canlis Restaurant.  I’ve talked to many a partner who are completely unaware that there is such a thing as decaffeinated Casi Cielo.  Yes, this is real.  I don’t [...]

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Starbucks Japan has all the cool Via Ready Brew/ Coffee Essence schwag

May 21, 2010

When it comes to merchandise for Via Ready Brew, Starbucks Japan is the mother-lode.  They got all the cool schwag. It’s unbelievable.  I’m so jealous and I do not understand why Starbucks plans tons of cool merchandise for Japan, but here in Seattle, we’re left out in the cold and rain. Thanks to Noboru Sakamoto [...]

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The 1993 Starbucks Annual Shareholders Report

May 19, 2010

Starbucks first incorporated June 26, 1992, and since then, as a publicly traded corporation, has produced an annual report every year. I had a previous blog entry where I uploaded the 1992 annual report; It’s an incredible historic document as interesting starting place for the birth of Starbucks, and included beautiful graphics and a powerful [...]

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Starbucks adds flavored coffee to grocery stores June 2010

May 16, 2010

Starbucks has announced that in June, you will soon be able to find flavored, pre-ground coffee in your local grocery store.  The three flavors are vanilla, caramel, and cinnamon, and the new coffee offering is called “Starbucks Natural Fusions.” I’m not one to usually put up a blog post based on just an annoucement without [...]

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Starbucks popcorn now in stores: It’s a new and surprising snack

May 14, 2010
Thumbnail image for Starbucks popcorn now in stores: It’s a new and surprising snack

There’s popcorn at Starbucks now! Did I miss the flood of customers pounding on the doors of MyStarbucksIdea.com begging for popcorn at their local Starbucks? It never crossed my mind, until I actually saw it in the store, that Starbucks should sell popcorn. Yes.  I really am talking about popcorn. Even stranger, it is Starbucks-branded [...]

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StarbucksMelody favorites and blog round up: Digging up the gems [Open Thread]

May 13, 2010

I have a few favorite blog posts here at StarbucksMelody but they’re so quickly forgotten!  Once in a while it seems to me to that I put a ton of work into a blog post, and then a month later, nobody even remembers that it once existed. I have been blogging consistently for nine months. [...]

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