April 2011

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What happens when around 600 Starbucks partners and numerous customers work together? Community service.  Today (April 30, 2011) was the big marquee community service event in Seattle.  As part of Starbucks dedication to community service, this month there have been large marquee events all over the world.  Of course I signed up for the one in Seattle.  These events have been open to both customers and partners.

Today’s event began with registration at John Muir Elementary School at 3301 South Horton Street, in Seattle.  Registration was from 8:00 to 9:00 a.m.  Initially I was going to be carpooling with one other person, but unfortunately my friend awoke feeling under the weather, so arrived alone, though scheduled to meet up with several other people.  I ran on time, and on the way into the event I dropped by a Starbucks on Rainier Avenue South for a smoothie.  This store (Starbucks store #3302) has the most unique exterior signage and it seemed really appropriate to share a photo of it with you – the message captures the spirit of today’s community service:

Life’s most persistent and urgent question is ‘What are you doing for others?‘” – Martin Luther King Jr.

I arrived at the event on time, and easily found the registration area.  I immediately ran into a partner named Taigan.   I’ve known Taigan for five years.  He’s been a store manager in downtown Seattle at two different stores, both close to my work, and he’s someone that I’ve always respected, liked, and really connected with.  He was a group leader for one of the community service projects, and carrying a sign that identified that he was with project “14.”  I decided then and there that I was going to sign up for project 14, no matter what it involved doing.  Later I learned that groups 14, 15, and 16 were all one big project involving painting panels, and other painting in the playground at John Muir Elementary.

Before the event, I ran into many familiar faces from the downtown Seattle corridor, including the store manager of the First and Pike Starbucks (Josh), a partner named Kris, and an ASM named Katie.  And I ran into Chad, the store manager of the first Starbucks at 1912 Pike Place.  I easily found the group of partners from Texas and Canada whom I was scheduled to meet with.  It’s always wonderful to catch up with friendly people.

After registration, the large group of more than 600 people piled into an auditorium.  There were presentations by Cliff Burrows (President of Starbucks North America), the mayor of Seattle (Mayor McGinn), and a representative from Hands On Network.  There was also a really cool wall where you could show your enthusiasm and spirit for community service by putting your hand print on the wall.

Project 14 was a painting project (as I mentioned), and coincidentally the friends whom I was meeting up with wanted also to do the painting projects.  Meanwhile, large numbers of others went off to cut back blackberry bushes from nearby Mount Baker park, and lots of community improvement projects.  Since I was with the painting group, that’s all I’ll really be writing about here.

Josh (the store manager of First and Pike), a barista named Meghan, and two customers had a task to paint a mural to improve one of the walls in the John Muir Elementary playground.  Take a look at the before and after!

There were a very large number of thick wood panels that needed to be painted with creative designs on them.  My understanding is that later the panels will be mounted on display at Fairmount Park Elementary School in West Seattle as part of improving their playground.  I didn’t know that this project required some creativity!  I painted a wood panel today!  It’s amazing all the beautiful painting done by partners and customers today.  Lucky for us, the weather cooperated and it was clear and sunny and a perfect spring day!  I ended up with a little purple paint on my jeans but it was well worth it.  I saw lots of people with little spots of paints on their clothes, on their hands, and even in the hair.  Here is an array of photos of the panels being painted and partners showing off their talents:

One small group had the task of painting the United States on the playground (it was pre-stenciled in).  I love what they did!  Take a look!’

If you’re following the Five Awesome Baristas Youtube channel, you can see that they’ve already uploaded a short video clip from this event!

Starbucks is encouraging all kinds of community service with their partnership with Hands on Network, and these big events have been all over the world!  This event in Seattle was the end of the big events, but hopefully I have a few readers who attended some of the other large events who can tell me what it was like.  As always, I can’t wait for all your great comments! :)

Edit on May 8, 2011 – I added some more photos I had, just for fun:

 

 

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I thought it would be fun to talk about where Starbucks will soon be opening up new stores.  Maybe some of these stores will be near you!  As a caveat, some of this blog post is purely gossip and speculation, and it is the culmination of many of conversations and emails.  I hope that everything I write below is accurate, but I can’t guarantee it.

So here are a few possible new store openings that I’ve heard about:

1. Starbucks in the Pearl district of Portland Oregon:  This store is rumored to be opening June 13, 2011.  and is slated to be another “black label” Starbucks like the Olive Way store and the 15th Avenue Coffee and Tea Starbucks.  The Portland Business Journal blog reported this store announcement here.

2. Starbucks in Harvard Square, Massachusetts:  This store has been in the news several times.  There is a fairly comprehensive article about it here, describing it as a location that will feature two stories, offer the Clover brewer, may offer live music, and will be designed according to LEED certification standards.  I’ve heard rumor that this store will open May 20, 2011.

3. Starbucks in Lynnwood, Washington: I have heard more than one person tell me that a Starbucks is coming to Lynnwood on 164th Street, and in the new Fred Meyer’s shopping center.  This new store is slated to have a fireplace in the cafe, and have a a drive-thru also.  Although it sounds like a licensed store since it is a in a Fred Meyer shopping center, I have heard that this will be a company-operated store.  I’ve heard rumor that this store will open mid-June 2011.

4. Starbucks in Lakeway, Texas: While doing a few google searches, I found this isolated mention of a new Starbucks in Lakeway, Texas, to be located across the street of where there is an existing Starbucks.  That news article states that the new Starbucks will be a drive-thru.  The article is dated from early March 2011, so it is unclear to me if this store has already opened, or is still under construction.  I’m also not sure if this is a relocation of the existing Lakeway store, or a new store.  Anyone who knows the answer, please weigh in!  Is there anyone in Lakeway, Texas reading this blog?

5. Starbucks in downtown Seattle:  I’ve heard gossip that there will be a new store on the corner of 4th and Union in downtown Seattle.  The alleged-location would be at 1318 Fourth Avenue, in the retail space recently vacated by the David Lawrence apparel store in the Rainier Square retail space.  The new store will have a Clover brewer and showcase the latest designs featuring LEED certification standards.  The Puget Sound Plaza Starbucks, located immediately across the street (initially opened June 1987), will close when the lease expires.  The Puget Sound Plaza Starbucks is so small that it has no seating, and it has very poor visibility from the road.  The new Starbucks is slated to open in August 2011.

Skip this section if you are not interested in Seattle history:  In the early 1900s until 1974, that entire block was the site of the White-Henry-Stuart Building.  In a 1923 magazine article, the White-Henry-Stuart Building is described as “…40,000 square feet of rentable office space covering the entire blocks between Fourth and Fifth Avenues and Union and University Street.”  The building was described as the center of the lumber industry in the Puget Sound and “housed nearly 150 of the larger lumber and timber companies.”  The building was designed by “Mr. Howells” of the firm Howells and Albertson, who also designed the “Tribune Building” in Chicago.  Across the street, the Cobb Building in Seattle was developed by the same builders, and remains standing in Seattle today, now as apartment rentals.  In 1974, the White-Henry-Stuart Building was demolished to make way for the current Rainier Tower and Square.

By the way, notice the dated description of restrooms, which could not sound more early twentieth century: “Rest rooms, tastefully furnished in wicker and chintz, are located on the seventh floor for women and girls in the building, and on the third floor are the separate rest rooms and lockers for the women and men employes of the company.”

Perhaps Starbucks store design team will find a way to incorporate design elements that hearken back to this interesting history.  Perhaps restrooms in “wicker and chintz” and some design style that is reminiscent of the fact that the center of the lumber and timber industries once occupied that space, nearly 100 years ago.  I should clarify that I am both half way serious and half way joking at that comment:  I think it would be kind of interesting to see something in the store design that honor’s this history, though I doubt it will happen.

6. Starbucks in Kelso, Washington: I’ve heard loose gossip that there could be one Starbucks coming to Kelso, Washington, to be designed as a drive-thru and to capture the I-5 traffic in that area.  I’ve heard this could open in September 2011.

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This is open thread! Talk about anything Starbucks related.  Where have you heard about new stores or where would you like to see Starbucks put a new store?

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Today (4-25-2011) I went to a coffee tasting hosted by Jason Simpson and Leslie Wolford of the Starbucks headquarters coffee department, and Monica a partner at the Olive Way store.  The event was held at the newly-remodeled Olive Way Starbucks and showcased the two new Reserve coffees which arrive in stores on May 3, 2011:  Rwanda Gakenke and Sumatra Tapanuli.  It was great to try the new coffees.

All the coffees were prepared in French presses.  The tasting began with the Papua New Guinea Arokara coffee, which continues forward from last Reserve promotion period into the new promotion until supplies run out.  I am still a huge fan of the Papua New Guinea, and I recommend you try it if you get a chance.  The Reserve coffees are available online at Starbucksstore.com.  The Rwanda will be the new featured coffee for the Reserve offerings and will be available in about 800 Reserve Starbucks stores in the U.S. and in about 200 Clover Starbucks.  The Clover Starbucks stores will have both Reserve offerings – the new Sumatra and the Rwanda coffee.

Let’s talk about the coffees:

Sumatra Tapanuli:

Starbucks has sourced the Sumatra Tapanuli coffee from the Tapanuli district in a north Sumatra province where the coffee is grown.  This coffee is grown in small farms of the Batak farmers, each producing only 7 to 8 burlap bags a year.  The Tapanuli district is a network of about 5,000 very small farms which is stretched around the southern tip of Lake Toba.  The volcanic ash from Lake Toba is responsible in part for the magic of this coffee.  Lake Toba is the largest volcanic lake in the world.  This coffee has the distinctive flavor profile of an Asia/Pacific coffee, and is a true small batch single origin offering.  This particular coffee is described as having notes of sweet fig and dark chocolate.

If you were to compare this coffee with the Starbucks core coffee, the Tapanuli might be described as “elegant” and it is roasted slightly lighter than the core Sumatra coffee.

I’ve tried this Sumatra and it is amazing.  It’s complex with a lot of flavors, and a bold body.  I picked up some of the chocolate notes in it but still picked up some of the heavier more savory notes in it too.

Rwanda Gakenke:

This coffee is Fair Trade Certified and is described by Starbucks as follows:

The mountainous Gakenke District – where this coffee thrives in the rich soil – is typical of the terrain in Rwanda, “Land of a Thousand Hills.”

Through the hard work of dedicated farmers, Rwanda recently went from having its specialty coffee supply eradicated to cultivating some of East Africa’s finest. We love this one with its unique floral notes and layered flavors of chocolate, lemongrass and baking spices.

Leslie highlighted “lemongrass” as a key flavor note in the Rwanda coffee.  I learned a few interesting facts about this growing region too.  Rwanda has about 450,000 coffee farmers each producing coffee on very small farms of about one to two hectares of land.  A typical farm may only have about 200 to 300 trees.  About 6,000 Rwandan coffee farmers contributed to this limited Reserve offering.  Also, this is a “washed” coffee.

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Just as a little background, Starbucks kicked off the Reserve lineup of coffees last August with the Galapagos Island coffee.  Right now the Reserve coffees are sold at all Clover Starbucks, and limited Reserve coffees are available at stores designated to sell the Reserve lineup but lacking a Clover brewer.  Off and on Starbucks has offered very small batch Sumatra coffees from the island’s famed growing regions.  Some may remember that now and then Starbucks Siborong Siborong (from the Siborong Siborong growing region of Sumatra) has been offered as a Black Apron offering years ago, and then again about one year as a rare international offering only.  Each growing region on the island of Sumatra is known for a unique flavor profile.  Last summer, Starbucks offered a limited offering of Sumatra Lake Toba, also only available to a limited number of international markets.

I didn’t take very many photos during this coffee tasting, but I hope you’ll enjoy the few that I’ve uploaded here.

 

Enjoy your new coffees!

 

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On April 17, 2011, a new (licensed) Starbucks opened up in Seattle, located inside Swedish Medical Center. It might be the first Starbucks in Seattle with the new logo.  If anyone knows of a new Starbucks logo in the city of Seattle which was on display before April 17, 2011, please let me know!  (The Starbucks located in SODO 8 does not count.  I have no doubt it has the new logo, but it is not open to the public!)  For those who don’t remember, Starbucks unveiled their new logo on January 5, 2011.

The address of this store is as follows:

Starbucks
Swedish Medical Center
Jefferson Tower
1600 East Jefferson Street
Seattle, WA 98122

I would never know it is a licensed store if I were just an ordinary customer passing by.  Here is this beautiful store and its gorgeous logo:

 

If you are looking for more sightings of the new logo, here are two suggestions:

  1. In a previous StarbucksMelody.com blog article, Sebastian Birr spotted the new logo in Prague.
  2. A New York City blogger (Nick’s Coffee and the City Blog) took some photos of the new logo in Times Square.

And for more logo fun, take a look at the new Seattle’s Best Coffee logo on one of their stores at 4th and Spring in Seattle.

If you’ve seen the new logo on a Starbucks, do tell!

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Up for discussion: Starbucks Grounds For Your Garden

April 22, 2011

Today is Earth Day 2011, and in honor of that event I thought I would discuss something “green” that Starbucks does:  Grounds For Your Garden.  For those who do not know, this is a program that Starbucks launched in 1995 which offers customers the opportunity to take used coffee grounds for use in their garden.  [...]

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Starbucks coffee master tasting book circa 2004 and a contest!

April 19, 2011

Take a look at this really great Starbucks coffee tasting educational book from 2004.  A store partner was cleaning out a back office and came across three items dating from about 2004, and this is the second in a series of blog articles featuring those 2004 coffee master materials.  The first blog post in this [...]

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Seattle’s Best Coffee – 4th and Spring gets their new logo

April 18, 2011

Today (April 17, 2011) I went for a stroll downtown and noticed that the Seattle’s Best Coffee had up their new logo.  This was the first time that I had seen the new logo on display on the store’s main exterior signage.  It looks great!  (For those who do not know, Seattle’s Best is owned [...]

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Audio clip of Starbucks ceo Howard Schultz

April 15, 2011

Here’s another chance to listen to an audio clip of  Howard Schultz (ceo of Starbucks) speaking.  I recorded this segment on March 8, 2011, here in Seattle, at an event on the parking lot just outside the Starbucks headquarters.  Here’s my transcription: The last three years we’ve done something historic.  We have transformed the entire [...]

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Events, Announcements, Giveaways, Starbucks, Seattle’s Best

April 13, 2011

Hi Readers! I have a variety of announcements to make, so I thought I would combine them all into one little blog post. [1] DECLARE YOUR LEVEL SHOW – Seattle’s Best Coffee First off, from the Seattle’s Best files, Seattle’s Best is hosting comedy on their Facebook page.  Here is their description of the event: [...]

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The World Starbucks Tour: Starbucks in Prague (Czech Republic)

April 12, 2011

The first Starbucks opened in Prague on January 22, 2008.  This blog is taking a quick trip to Czech Republic and I owe a huge thank you to Sebastian Birr who took the gorgeous photos that I am showing off below.  I found an old blog article from September 2009 on a small non-professional appearing [...]

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