If you had walked into a Starbucks 15 years ago, you would have been met with the “Your Drink Starts Here” campaign, emphasizing the coffee quality and journey. Here’s a bit of the in-store signage for “Your Drink Starts Here.” You can even see the display dates were January 2001. The SSC creative designer for this project was former partner, Sandy Nelson.

Take a peek at other Starbucks moments of yesteryear by browsing the Starbucks History Lessons collection here on StarbucksMelody.com.

2 - 2 - New Doc 66_1 Meet our exception beans Your barista will grind them Jan 20012 - 1 - New Doc 65_1 this is our new gunea peaberry2 - 1 - New Doc 64_1 this is caffe verona - Your drink starts here Jan 2001 Starbucks2 - 1 - New Doc 63_1 this is starbucks chocolate2 - 1 - New Doc 62_1 meet our exceptional beans Jan 2001 - Starbucks