If you’re in a sun belt state, you might notice that as of March 4, 2014, you have Starbucks sweet tea available to you. Last fall, Starbucks tested their cane sugar sweetened Sweet Tea in a limited number of places, such as North Carolina. It’s now a regional product offered in numerous cities in warmer climates such as Atlanta, Austin, and other sun belt locations. The official Starbucks menu item page for the Sweet Tea is here.
Real cane sugar is added to the black tea as its brewing. There are no pumps of classic syrup added later, as is the case with how Starbucks has traditionally sweetened their iced teas. Because the sugar is added while brewing, the Sweet Tea is available as a black tea only. From what I hear, this has been very popular in the southern areas. I haven’t tried this item because it hasn’t made its way to Seattle. Somehow I see Sweet Tea as more of a regional product offering. I suppose it could be launched nationally but I would assume that there are certain regions where it would sell the best.
A big thank you to the reader in Austin, Texas who emailed me this photo of the large banner sign.
If you like reading about Starbucks test items, scroll through this category of articles here.
This is an open thread. Talk about anything Starbucks related.
(PS: As a few readers know, I’ve written a book about Starbucks. Tales of the Siren: A StarbucksMelody. It’s a relatively short book, coming in at about 44,000 words. All the main sections of the book are done but I’m going through and carefully editing. I got some help from a professional editor who suggested both a few developmental changes as well as numerous grammar, typo, and tense changes. It goes without saying, but writing a decent book takes a heck of a lot of work. I realize that’s obvious. I’m getting there. There are still a number of steps involved in this project. I hope that in the next month or two, I’ll have a great book available for sale at Amazon.com. It includes many stories that never made it into the blog. If I seem to slow down on updating this blog, I apologize. Finding the time for the blog and the book is a bit of a challenge. I wanted to apologize in advance if articles slow down on this site. Nonetheless, I hope you’ll tell your friends about StarbucksMelody.com and check back regularly. Thank you.)
Starbucks is in the midst of an interesting test in some of their Phoenix and Tucson area stores. Some stores are offering both the La Boulange loaf and the pre-La-Boulange version of the lemon loaf side by side. As I understand it, this small lemon loaf test is to figure out which one has the greater customer demand. So, which one do you like better? I just thought this was interesting and would share it here. Every time I write about tests at Starbucks, I include the warning that Starbucks tests many more things than what actually makes it to a national launch. You can browse some of the other test food and beverage items covered on this website by clicking here.
On the topic of tests, I am hoping someone reading this would email me about some of the current beverage tests happening at Starbucks. If you’re in a store testing the Tiramisu Latte, I’d love it if you’d email me! Thank you!
Starbucks is testing out two new holiday beverages right now: the Chestnut Praline Latte and the Cherries Jubilee Mocha. If your local Starbucks has one of those beverages, then it’s likely missing either the Gingerbread Latte or the Eggnog Latte. These are just “test” beverages, meaning that they are not available nationwide!
The Cherries Jubilee Mocha appears to be the smaller test of the two, and is available in limited areas of Florida (Orlando and Tampa). It’s a mocha with cherry syrup, and it calls for a little cocoa powder on top, and a some special cherry drizzle. Take a look at these great pictures of this drink:
The Chestnut Praline Latte appears to be a little bit more widespread test. I’ve heard that it is available in parts of Indianapolis, parts of Wichita, Omaha, and somewhere in Maryland (Baltimore) and a number of Midwest cities.. The Chestnut Praline test beverage is a latte with Chestnut Praline syrup, and topped with whipped cream and spiced pralines bits and pieces.
The Chestnut Praline Latte doesn’t look nearly as sweet at the Cherries Jubilee Mocha (which probably makes a nice Frappuccino too!).
The reader who submitted the above sign wrote, “It’s my new favorite latte. Not overpoweringly sweet – just perfect.”
Unfortunately, I haven’t tried either of these two new test holiday beverages. I think I would enjoy the Chestnut Praline Latte especially! I hope you will weigh in on what you think of them!
Starbucks is currently testing new breakfast sandwiches.
Pascal Rigo, the founder of La Boulange and the lead food innovator at Starbucks, was recently quoted as saying, “[W]e could expect to see new breakfast sandwiches in our stores by April or May, 2014.“ So while often I talk about Starbucks tests as having a remote possibility of making it to a national launch, it seems more likely than not that new breakfast sandwiches could come to Starbucks. And, so it came as no surprise to me to hear that currently new breakfast sandwiches are being tested in select markets in Arizona.
The new breakfast sandwiches include a couple of “premium” breakfast sandwiches described as Prosciutto Cotto, and also Vegetable & Fontiago. The classic breakfast sandwiches underwent some revamping too, and in Arizona, you now get options like the Applewood Smoked Bacon breakfast sandwich. I don’t have a lot of details on this current test, but I am definitely curious! A reader sent in a few photos showing the new breakfast sandwich lineup. Thank you! (This test is in limited districts in Phoenix, Tucson, and Spokane, so I have heard.)
Are you ready for new breakfast sandwiches? What changes would you like to see?