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Vanilla Cupcakes return to Starbucks

by Melody on December 27, 2009

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VanillaCupCake-064Vanilla cupcakes are back at Starbucks! They arrived back in the stores on December 26, 2009.  They’re not the same as last year’s cupcake though. There aren’t as many sprinkles, and the frosting is not as sweet as before. The cake part of the cupcake is not as moist. It definitely is a step down from what was knock-your-socks-off quality cupcakes for the past two years running.  I wish I had a picture of the previous version of the cupcakes, but alas, since I was not blogging back then, I didn’t think to take a picture.

The new cupcakes have caused enough discontent that there is even a mystarbucksidea.com thread about them:

Despite that this is a small step down from last year’s cupcake, it’s still highly edible and I will be eating more than one of them! I just cannot resist vanilla cupcakes!

When I had my first vanilla cupcake this year, I tweeted about it and got like five replies which seemed like a lot to me!  This told me that I am not the only person who craves vanilla cupcakes, and so now it’s an actual blog post, as silly as it may be.  The cupcakes, in my humble opinion, have gone from an A++ to about a B, which still definitely a fine treat.

I was google-ing partly to find an image of the old cupcake and I found this:

http://www.wham2007.com/cupcakes/index.html

^ Someone has created a webpage just to rave about the ‘old version’ of the Vanilla cupcake.  There is an image of the old cupcake on there too, which I have borrowed from them…hopefully they won’t be upset:2008VersionVanillaCupcake

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On another random note, I recently tried these lightly toffee-cinnamon sweetened almonds and thought they were delicious! Sometimes the packaged food on the shelves at Starbucks has hidden treasures but customers never know it because there rarely is any sampling of them.  It’s hard to tempt people to buy almonds when they have no idea what they’re really getting.  I didn’t buy them until they went on sale.  You can still find them now at your local Starbucks – on sale for $3.99 I think, but I assume they’ll be gone soon. They are great…here are the almonds:

CinnamonToffeeAlmonds-067

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Passion For Coffee: The ultimate Starbucks book

by Melody on November 29, 2009

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Passion For the Coffee-Cover

Passion For the Coffee-Cover

It’s time to talk about something old and new, all at once. Recipes and a passion for coffee. Those two things go hand in hand. The ‘new and innovative’ in the pairing of recipes and coffee, is Via. On the Starbucks website you can even find a web page dedicated to recipes using Via in them.  But going back 15 years in time, Starbucks put out an amazing book called, “A Passion For the Coffee”.  It has a 1994 publication date and the book walks the reader through a little bit about coffee history, Starbucks sourcing and roasting, and even has a page with the 1994 whole bean coffee menu. Personally, I’m incredibly sentimental about whole bean menus, because I think that as a coffee house it is imperative that the whole bean offerings be obvious and central to the theme of the store. And the whole bean 1994 menu (pictured below) takes me back in time: I remember Yirgacheffe being a regular coffee offering, and this was the era of coffee scooped out of bins (pre-flavorlock bags), and stores densely rich in the smell of coffee.  For those customers who are craving a cup of Starbucks Yirgacheffe coffee, look for it as a periodic offering through the Starbucks Clover stores.

Since the book dates from 1994, it also is reflective of the Starbucks of that era. Notice that on the page describing sizes and the offerings of espresso beverages, there is no “Venti” size. The book is from the era when the menu was “short”, “tall”, and “grande” and pre-dates the Frappuccino.

So the theme of this post is coffee and recipes, old and new.  Please feel free to comment. I’ve uploaded a handful of pages from the 1994 book which was the inspiration for this blog post.  Many thank yous to Larry Aldrich of Seattle Custom Framing for taking the pics.

[[Edit 11-30: After reading this blog entry, if you're in the mood to look at more recipes, I'd refer you to a favorite blog called "Savory Sweet Life".  A number of the recipe entries in that blog look Starbucks inspired!]]

Table of Contents

Table of Contents

Pg 24 Roasting beans

Pg 24 Roasting beans

Pg 58 Hazelnut Raspberry Muffins

Hazelnut Raspberry Muffins

Starbucks sizes & espresso beverage offerings

Sizes & Espresso Menu

Passion for Coffee-Blueberry Coffee Cake

Blueberry Coffee Cake

Pg 4 Passion For Coffee

Pg 4 Passion For Coffee

Pg 4-5 Passion For Coffee

Pg 4-5 Passion For Coffee

Pg 16-17 Passion For the Coffee

Pg 16-17 Passion For the Coffee

Pg 26-27 PassionForCoffee-BeanMenu

Pg 26-27 Whole bean menu

Pg 36-37 PassionForTheCoffee

Pg 36-37 PassionForTheCoffee

Pg 66-67-Passion-RaisinGingerbread

Pg 66-67-RaisinGingerbread

Pg 66-67-Passion-RaisinGingerbread

Pg70-71-Passion-ChocolateFudgeSquares

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Starbucks Coffee Postage Stamp Lunch Box

Starbucks Coffee Postage Stamp Lunch Box

At the 2009 annual meeting of shareholders, Howard Schultz, CEO of Starbucks Coffee Company, said this: “One of the things I recently read is that Starbucks Coffee Co. is not cool any more. I’ve been here 27 years, we have never set out to be cool. We don’t want to be cool, we want to be relevant…

Just for this one blog entry, I want to take “relevant” and put it on the back-burner and have a little fun with cool Starbucks schwag.  All I am going to do is share with you a few of my favorite Starbucks things which might be very cool to me, but dorky to the rest of the world. And now for a Starbucks schwag tour:

**The lunch box:

In September 2008, I had a tour of the Starbucks headquarters which included an excursion to the partner store.  While there, I picked up this lunch box, which still a year later, I absolutely love.  For a little larger pic of the front of the lunch  box, click here. The bottom of the lunch box has the url on it starbuckscoffeegear.com, so perhaps some of you can get one of these too (though you have to be a Starbucks partner to log in on that site. Since, I cannot log in to that site, I do not know if the lunchboxes are currently available through it). For a pic of the bottom of the box, click here.

**The ugly orange coffee mug:

In the very early 1990s I can remember walking into my local OakTree neighborhood Starbucks, and seeing some orange coffee mugs for sale with a gold logo. I can remember thinking, “oh my god those are ugly, who would ever buy that?” I went back to the mug several times, picking it up, putting it back on the shelf, tempted to buy it just because I thought it was such a hideous mug that it was calling out to me. Of course, in 1991 – 1992 I simply didn’t realize that Starbucks would be a big company, and never once occured to me that I should buy things and hold on to them.  So mostly during this era of Starbucks, I didn’t buy much and I didn’t hold on to much, which I now regret. Years later, in about 2006 or maybe 2007, I was browsing e-bay and saw an orange coffee mug for sale, and of course I said, “Holy Verona Batman!! It’s the same damn ugly orange coffee mug.” I snatched up the mug from ebay (paying four times what it would’ve cost me to buy it in 1991), and here is a thumbnail of it:

Orange Starbucks Mug with Logo pre-1992

Orange Starbucks Mug with Logo pre-1992

One thing that is remarkable about the coffee mug is that it uses the Starbucks logo that was used between 1987 and 1992, and in my opinion is the rarest of the logos to find on anything. It is also the logo that I am personally the most sentimental about because it represents the era when I first discovered Starbucks.  For a complete discussion of the evolution of the Starbucks logo, click here.  For a larger pic of the orange coffee mug, click here.

On the topic of Starbucks coffee mugs, there are so many to talk about that I think a person could have an entire blog  just on their mugs. I especially like the series of mugs that featured the coffee postage stamps, but don’t have any photos of those to share at this time (and I only have a few of them). One mug that I particularly like has a nice stylized Siren on it, but oddly the mug does not say the word “Starbucks” anywhere on it. The logo on the mug is the same logo featured on the green splash sticks in the stores. Here is a thumbnail of the mug: For a larger pic of this mug, click here.

Starbucks new Siren logo mug

Starbucks new Siren logo mug

**Starbucks related t-shirts:

Clover T-shirt thumbnail size

Clover T-shirt thumbnail size

I have a couple of t-shirts that I especially like because of the logos they feature. I have a Starbucks V2V “Do Good-er” t-shirt given to me by an SSC partner, but no photo of it to show off here. At 15th Avenue Coffee and Tea they sell logo t-shirts with their logo on them and so of course I picked up one of those right away.  Click here for a pic of the 15th Avenue Coffee t-shirt. Something I’m even more sentimental about is my Clover coffee t-shirt. Big thank yous to the Starbucks partner who got one for me! For pic of the Clover coffee t-shirt, click here.  I realize there have been a million Starbucks t-shirts and I only have a like 3 of them. I’ve seen baristas wearing Vivanno t-shirts, Sorbetto t-shirts, t-shirts with sign-language hands on them … There are a lot of Starbucks t-shirts!

By the way, I would love to get my hands on a Sorbetto t-shirt for my collection, if anyone should happen to know how I could best do that.

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Please feel free to post in the comments anything about your favorite Starbucks collectibles, or anything else related to this blog or Starbucks.  This blog is really quite new and so I am very open to suggestions and ideas about topics, what works and what doesn’t, etc …

Thank you to Larry Aldrich of Seattle Custom Framing for taking all of the photographs featured in this blog entry.

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Also don’t miss the Starbucks Gossip blog run by Webmaster-Jim! http://starbucksgossip.typepad.com – I don’t think I can compete with him!

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