Starbucks – International markets

Fun little pamphlets from Starbucks in Turkey

by Melody on January 15, 2012

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Recently, Sebastian Birr mailed me some in-store Starbucks pamphlets from Turkey.  I have no idea what these pamphlets really say but I thought it would be fun to show them off here.  If you want to tour Starbucks stores in Turkey, I have a blog post about them here:

A Tour of Starbucks in Turkey

Again, I owe big “Thank You” to Sebastian who took all the photos of Starbucks stores in Turkey, and has given permission to have them posted here.

I really like all these pamphlets.  One seems to provide a lot of espresso education, and appears to provide a definition for a ristretto shot, and differentiates between a cappuccino, a latte, and a machiatto.  I used an online dictionary to try to figure out what a “Toplanti” might be.  It appears that the “Toplanti Formu” is some kind of form to fill out if you want to have a meeting at that Starbucks.  Be advised, I’m only making a guess on that!  And I think it is a little mysterious that one seems to have an image of a child blowing bubbles – I am not sure what that has to do with coffee.  Sebastian also sent me a tumbler from Turkey, so I included a photo of that too! It’s very pretty!

If you like browsing articles on international markets, there are a few more articles here.

I also need to thank Molly at Seattle Custom Framing for taking all the photos below.  Hope you enjoy!  (As always, click on the images to make them larger.)

 

 

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There are Starbucks Card rewards all over the globe, but the perks vary from place to place.  I do not profess to be a Starbucks card expert.  I think I understand the U.S. rewards backwards and forwards, but I am far less adept at talking about the international versions.  Both in an email from a curious reader, and in my twitter stream, the new UK Starbucks Rewards are a hot topic.  As far as I know, these UK Starbucks Card perks launch tomorrow:

 

In an email, a reader wrote me that she has called the UK Customer Service, and was told that the new UK program is stars per transactions, and so in order to maximize stars, items must be rung up separately.  I am amazed that Starbucks is expanding that model.  It will frustrate many customers for obvious reasons that have previously been discussed on this blog.  I also notice that UK customers can get a free add shot in their beverage.  My understanding is that the UK market is very different in terms of what customers order.  As I have heard (all of this is anecdotal, heard from many folks), UK customers tends to order a very high percentage of for-here ware beverages, and that they use very few syrups.  The “flat white” which is almost an extremely traditional, very small latte, launched with success in the UK.  For example, one partner who took a vacation to the UK in 2011, told me that he saw that the UK offers ‘Irish Cream’ as a syrup offering, but partners told him that it just sits, and almost no one orders it.  In addition, the competition in the UK is different than the US, and I have heard that other coffee shops all offer two shots as standard in an 8 to 12 ounce drink.  Smaller sizes are the norm.

The email reader who wrote me indicated that the free tall beverage with bean purchase has totally been withdrawn as a perk.  Interestingly, in the UK there previously were a number of limitations on what can be ordered as a free tall beverage, and Frappuccinos were completely excluded.  I also notice that it takes 50 stars to get to gold in the UK.

The whole thing is a bit fascinating to me.  I am typing this out in a massive rush, so please excuse the many grammar mistakes and typos.  I’ve done no proofreading!  But I thought it would be interesting for my readers (who are mostly in the US) to see what’s coming tomorrow (January 5, 2012) to the UK.  I am still working on understanding that chart! LOL

 

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Starbucks in Istanbul

by Melody on September 4, 2011

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My Starbucks-friend Sebastian Birr was just a on trip to Istanbul, and he took many beautiful photos of the stores in that city.  The Starbucks stores in Turkey are gorgeous.  Some are situated in beautiful historic buildings.  A number of stores have the new logo up.  He sent me an email with a few photos and little information about this Starbucks market, and generously gave me permission to share them here.

There are roughly 140 Starbucks stores in Turkey, per Sebastian’s research.  I checked the most recent Annual Report which shows that Turkey has 137 stores as of the end of Fiscal 2010.  Per Sebastian, about 93 of them are in Istanbul.  Interestingly, Sebastian learned that all stores in Turkey offer a fresh squeezed orange juice made right in the store, and all stores offer a Turkish coffee called “kahve” which he describes as tasting a little “chocolaty.”   All the Starbucks in Turkey offer free WiFi!  The business hours of most stores are very long.  Typical hours of business for a Starbucks in Turkey are 7:00 a.m. to 1:00 a.m.  The prices for beverages is significantly higher than buying beverages from a local merchant. (Per Sebastian:  “e.g.: a Mocha Frappuccino in Venti is like 13,50 Turkish Lira…a bottle of Coke at most food stores in the city costs like 1 to 1,5 Lira”).

All of the stores offer a number of food options, such as a spinach wrap called, “Börek,”  and there is a commonly-found  pastry called “Mozzaik Pasta.”  (“Pasta” means “cake” in Turkish.)  Another interesting tidbit is that the Coffee Frappuccino costs as much as the Caramel Coffee Frappuccino and both are the cheapest Frappuccinos on the menu…all other Frappuccinos, like Caramel Creme etc. cost more than these two.

So here’s our tour of Starbucks in Turkey.  Caveat:  I really hope that I got address information correct for the photos, but I got a little bewildered by the Turkish, and so I fear that I might have some mistakes below.

(1) First stop, the Beyoglu Starbucks:  I attempted to Google for an address for this store, and this is what I found:

Asmalımescit Mah. İstiklal Cad. No:134/A K:Zemin  Phone: +90 212 252 32 88

 

(2) Next stop, the Astoria Starbucks.  Address:  Buyukdere Cad. No: 127, Esentepe, Z1 – 13, Istanbul TR – 34.  Phone: 90 212 215 22 45

 

(3) Third stop, Starbucks coffee house Cevahir Meydan.  Address:  Buyukdere Cad. No: 22/2, Sisli, Istanbul, TR – 34 80740

 

 

(4) Next stop, the Kanyon Starbucks in Istanbul.  Address:  Kanyon Shopping Center, Buyukdere Cad., Levent GF, Istanbul, TR – 34 90 212 353 06 26

(5) Last but not least, Starbucks Yesilköy.  This particular Starbucks seems to have a busy Foursquare location.  That Foursquare location has an address for this store, but I’m not sure if that’s a complete address, and I struggled to figure out the exact address.  In any case, here of the photos of this beautiful store:

 

 

 

I hope you enjoyed your tour of Starbucks in Turkey.  I know there are a ton of photos to go through, but they are all such unique and beautiful stores.

The first ten people to leave a comment and tweet this blog post (please add “@sbuxmel”) win a $5.00 Starbucks gift card.  Contest ends at noon P.S.T. on September 4, 2011, or first ten comments, whichever comes first.  Commenters must have a United States address.  Spam is not permitted.  (Yes, “thanks for sharing” without more is spam.)  Your name may not include “key words.”

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Starbucks Ramadan Cups

by Melody on August 5, 2011

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On July 27, 2011, Starbucks Indonesia launched a seasonal Ramadan cup with a beautiful batik-style design.  My understanding is that this is about the fourth year in a row that Starbucks has offered Ramadan cups, and that they’re in use in Indonesia and the Middle East.  This year’s design is all new. From what I hear, the last previous several years all had the same design.  I apologize that I have no photos of the previous years’ designs.

I don’t have much to say about these cups, but I did want to share this photo here.  The cups look very elegant to me.  I am charmed by them!  I thought it was possible that most of my readers are unaware that there are Starbucks Ramadan cups, and so I thought you-all would enjoy seeing them.   As far as I know, Ramadan this year begins on August 1, 2011, and ends on August 29, 2011.

What do you think of these cups?  Do you like the Ramadan cups?  Please do tell!

You can see a current Starbucks Indonesia tumbler in this blog post here.

(Photo used by generous permission of Starbucks Indonesia.  Thank you!)

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Two somethings pretty and small.

July 23, 2011
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I got this beautiful 8-ounce tumbler in the mail.  It made my day.  This traditional Indonesian pattern Starbucks tumbler is current merchandise in the Starbucks Indonesia market.  I love that it is an 8-ounce size too!  I love the smaller tumblers.  And this brown pattern design is so pretty.  And of course, I love seeing [...]

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Starbucks new store opening in Neuss, Germany (A light discussion of this store)

July 14, 2011
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On June 30, 2011, Starbucks opened a beautiful brand new company-operated store in Neuss, Germany.  As regular readers of this blog know, I love to write about and feature new stores.  And it’s still exciting to me to see the new logo pop up in new store windows.  Just recently my twitter friend Sebastian Birr [...]

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Germany gets two new Starbucks, one of which is its second LEED Certified store

May 30, 2011

Two new Starbucks stores have opened up in Germany recently!  And Starbucks in Germany is definitely growing still.  Here is a little info about two new-ish stores: (1) Starbucks Main Taunus Zentrum, Sulzbach, Hesse.  Telefon – 30 05 86 86.  Located inside Taunus Zentrum Mall. One of the two stores is a LEED Certified store [...]

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Starbucks in Kanazawa, Japan: A brand new drive thru store with the new logo

May 12, 2011

On March 25th this year, Starbucks opened a beautiful brand new store in Japan.  The new store has the new logo just adopted this year, and is a drive thru location.  It is the Kanazawa Okuwa Starbucks and here is the store’s contact information: 921-8045 Ishikawa Kanazawa 2-394 Okuwa From Noboru Sakamoto, I learned that [...]

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The World Starbucks Tour: Starbucks in Prague (Czech Republic)

April 12, 2011

The first Starbucks opened in Prague on January 22, 2008.  This blog is taking a quick trip to Czech Republic and I owe a huge thank you to Sebastian Birr who took the gorgeous photos that I am showing off below.  I found an old blog article from September 2009 on a small non-professional appearing [...]

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Traveling all over the world to Starbucks: Hamburg, Germany

March 13, 2011

Manchmal besuchen wir die schönen Starbucks Filiale auf der ganzen Welt.  Der nächste Haltepunkt ist angekommen:  Hamburg, Deutschland.  Zum Glück ist Sebastian Birr in diese Stadt kürzlich gefahren.  Er hat viele Fotos gemacht, und ich möchte gern euch diese Bilder präsentieren.  Von ihm habe ich gelernt dass es 13 Starbucks im Hamburg gibt.  Die letzte [...]

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