NEW: Introducing Starbucks Brezza Blend

by Melody on April 18, 2014

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2 - 1 - Brezza Blend 2Starbucks Brezza Blend is here. This is an all new summer coffee offering. Brezza Blend is available now on StarbucksStore.com and will be available at your neighborhood Starbucks stores starting Tuesday, April 29, 2014. Brezza Blend contains Colombia, Papua New Guinea and East African coffees. From all that I’ve heard, it’s amazing as an iced coffee. It’s a medium coffee with a juicy profile.

This year, Starbucks’ previous summer coffee, Three Region Blend, is not returning. I think Brezza Blend is designed to replaced Three Region Blend. You may recall, but for years, Gazebo Blend was the standard summer coffee offering but that was last offered in 2010.

If you’ve tried Brezza Blend, let me know what you think. I’m looking forward to writing about all the new summer offerings that are available starting April 29th.

2 - 1 - Brezza Blend - Front on  a patch of grass

 

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DSC00740 Wall at the SSCLater this week, I’ll be doing some volunteering as part the Starbucks Global Month of Service. I found myself in need of a new green  Starbucks “community service” t-shirt and so after some emails and coordinating, I scheduled a time to pick one up at the Starbucks headquarters. I dropped by the SSC (the Starbucks headquarters is called the “SSC,” which stands for the Starbucks Support Center) at 8:00 AM. In fact, I arrived early.

I sat in the lobby of the waiting area of the 8th floor for about fifteen minutes. As people poured from the elevators into the building, I occasionally waved and said hello to passersby whom I’d met before.

In 2011, Starbucks painted the walls of their lobby area with their business development timeline. It tells the story of a small company that sold just coffee beans in 1971 to global enterprise operating all over the world. This morning, as waited, I carefully looked at the timeline, as I have done many times before. You have to know where you came from, to know where you’re going, I thought. You might enjoy the timeline too:

DSC00723 - 1971 - Timeline at the SSC 16 April 2014^ In 1972, Starbucks operated two stores: One at the edge of the Market and the other in Seattle’s University Village shopping area.

DSC00727 - 1987 - Timeline 16 April 2014In October 1987, Starbucks opens its first store in Chicago. That logo featured in the 1987 panel is the logo that first introduced me to Starbucks, when I moved to Seattle in 1989.

DSC00728 - 1991 - Timeline at the SSC - 16Apr14In June 1992, Starbucks became a publicly traded corporation and the logo went through a redesign, removing her lower half below her belly button.

DSC00731 - Mid 1990s - Timeline 16April2014^ The 1990s were an era of fast-paced evolution for Starbucks. I know that some people found the Onward era of change jarring, but the 1990s were incredible. From the customer perspective, I saw Starbucks introduce coffee Frappuccinos into stores, begin selling whole bean coffee in grocery stores, expand merchandise offerings, the “short” size dropped of the menu and the Venti size was introduced.

DSC00732 Late 1990s - Timeline at the SSC 16Apr14^ 1998, famed basketball player Magic Johnson formed a 50/50 enterprise with Starbucks to operate a little over 100 stores in under-served, urban locations. That venture dissolved in 2010, with Starbucks acquiring the full business interest in those “urban coffee opportunity” stores.

DSC00735 - 2001 - Timeline 16Apr14^ In 2001, Starbucks introduced the first Starbucks card. By the early 2000s, there were about 54,000 partners and 8,000 stores.

DSC00736 Very late 1990s - early 2000s - Timeline^ In 2003, Starbucks formalized its CAFE practices standards, which is a score card system, grading coffee farms on their treatment of the environment, the condition of their farm, transparency of business operations, and much more. Together, Conservation International and Starbucks developed the CAFE practices system.

DSC00739 - 2011 End of the Timeline at the SSC^ The timeline ends at 2011.

And it ends with the word Onward.

 

 

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IMAG9987 Frappuccino Happy Hour FrappuccinosStarbucks Frappuccino Happy Hour returns: May 1st – May 10th 2014.

Customers can get a half-priced Frappuccino when visiting a company-operated Starbucks from 3:00 PM to 5:00 PM. You can customize a Frappuccino or order one of the classic favorites that so many people enjoy: Caramel Frappuccino, Caramel Ribbon Crunch (seasonal), Java Chip Frappuccino and Strawberries & Creme Frappuccino.

This is a returning customer-favorite promotion. You don’t have to pay with a Starbucks card, but of course if you have registered Starbucks card (and use it as your form of payment) you will earn a “star” for your purchase. I’ve heard from a couple of people, there will be opportunities for MyStarbucksRewards members to have their happy hour extended to 6:00 PM. Sign up for MyStarbucksRewards!

Starbucks first introduced the Frappuccino Happy Hour in May 2010, to coincide with the introduction of the then-new “However-You-Want-It” customizable Frappuccino.

It’s not too early to mark your calendars – preferably using a thick Sharpie – for this event. Hope to see you there! (Well, maybe not. I’m not a huge Frappuccino drinker but I know that lots and lots of customers love this promotion.)

What’s your favorite Frappucino?

IMAG9980 Frappuccino Happy Hour

 

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The Starbucks Passport to Africa

by Melody on April 12, 2014

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In 2003, Starbucks produced a special coffee passport for partners: it was possible to enter in a contest to win a trip to Africa. A reader recently sent me these photos, and I love them! A prerequisite for entry in this giveaway was completing this Passport to Africa. What a great idea.

Here are the pictures:

2 - 1 - Passport to Africa3 cover copy2 - 1 - Passport to Africa5 copy2 - 1 - Passport to Africa4 copy2 - 1 - Passport to Africa2 with Visa logo copy2 - 1 - Passport to Africa1

 

 

I personally really enjoy the stories of Starbucks of yesteryear. I have a category called Starbucks History Lessons where you’ll find more of these kind of articles.

If you’ve missed some of these past articles, I suggest catching up on them. ;) Some of my favorite Starbucks History Lessons articles includes the following:

On a completely new topic, I received an email from a reader in Detroit who wanted me to talk about the new Starbucks in downtown Detroit. In 2008, Starbucks closed their stores in the downtown Detroit market, and so the new Starbucks that opened on April 10, 2014, is a first in six years. To be honest, what surprised me the most about this article is that it mentions that there is only one company-operated Starbucks in the whole city of Detroit. If I lived in Detroit, I too would be very happy to see a few more stores come my way, licensed or not. So upon reader request, I am sharing the Detroit news. Congratulations on a new store!

Enjoy! And please leave your comments below to join in the conversations. :D

 

 

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StarbucksStore Exclusive: Torrefazione Coffee and a New Cafe is Coming. (Open Thread)

April 11, 2014

Feel free to talk about anything Starbucks related in this thread. At StarbucksStore.com, it caught my eye that they’re now selling Torrefazione Italia Coffee! They were a small Seattle business that Starbucks purchased over ten years ago. I remember going to the Seattle, Pioneer Square location now and then. They offer a very beautiful, high […]

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Starbucks Global Month of Service.

April 10, 2014

Every April (since 2011), Starbucks has encouraged and facilitated community service participation for both partners and customers. Of course, there are Starbucks partners who volunteer their time year-round, but each April Starbucks strongly encourages community service. Anyone (both customers and partners) can use the Starbucks Community Service website and look for events to participate in. […]

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Today is Pike Place Roast Day.

April 8, 2014
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Today is Pike Place Roast Day. Six years ago today, Starbucks introduced Pike Place Roast into their coffee lineup. In honor of Pike Place Roast Day, I asked Coffee Master Jordan if he would use Pike Place Roast for an East Olive Way coffee tasting. He was happy to do so. We tried this coffee […]

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Cool Off with These Refreshing Starbucks Drinks.

April 7, 2014
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I’ve got several great drinks for you to try: Leroy’s Special, A Very Berry Lemonade, the Sunset, and Sophie’s drink. Recently, I dropped by the Westlake Starbucks and ordered a Valencia Orange Refresher. There were no modifications. As awaited my beverage, I heard Barista Leroy call out my name. He said, “Hey Melody, have you […]

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The Three Coffee Seminar at the Elliott Drive Thru Starbucks.

April 6, 2014

On Monday, March 31st, I went to a coffee seminar at the Starbucks on Elliott in Seattle. Kristina, a coffee master in training, invited me to her event. She did an amazing job of putting on a dynamic seminar. About twenty people appeared. Kristina walked us through trying three coffees: Starbucks Reserve® Finca Nuevo Mexico, […]

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Starbucks Brasil Blend – Available now at StarbucksStore.com

April 5, 2014
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StarbucksStore.com is now offering the Starbucks Brasil Blend. Starbucks produces a series of coffees which are intended for sale in specific international markets. The Brasil Blend coffee is part of that international series of coffees. The hallmark of these international coffees is that the coffee beans are sourced from the same origin country where it […]

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