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I recently got a coupon in the mail for a free bottled Evolution Fresh juice at Starbucks.  I thoroughly enjoy coupons for freebies courtesy of MyStarbucksRewards.com.  It’s been a long while since I’ve gotten such a coupon in the mail!  I have to assume that this particular freebie coupon was only sent to a very small number of people:  the bottled Evolution Fresh juices are not nationally launched yet.  They’re everywhere in Seattle, and perhaps most of the greater Seattle area, but so far it is still a limited launch.

By way of reminder, on April 17, 2012, all Seattle Starbucks began selling Evolution Fresh bottled juices.  Naked juices are no longer available.  I totally see this as an improvement.  Personally, I was a little bored of the Naked juices flavors, and I welcome the deliciousness of these juices.  I am totally surprised at how much I like the “sweet greens’ one.  Celery and lettuce are not usually my style for a juice.  I especially like the Carrot Orange Mango flavor too.

The in-store flavors of Evolution Fresh juices are as follows:

  • Sweet Greens and Lemon
  • Essential Vegetable
  • Carrot Orange Mango
  • Organic Orange juice
  • Pineapple Coconut Water
  • Mango and Fiber

Right now there is one Evolution Fresh store in Bellevue, Washington, and a second store planned in downtown Seattle.  I can’t wait for the second one to open up.  Just as a reminder, when you are at an Evolution Fresh store, you can pay with your registered Starbucks card and earn “stars” in MyStarbucksRewards.  The cards are seamless between the two business.  You can register your Evolution Fresh card and use it as a form of payment at Starbucks stores.

As is tradition, I write a blog post every time I receive a MyStarbucksRewards freebie from Starbucks.  If you want to browse the whole category on the Starbucks card and loyalty programs, click here.

Did anyone else get this?  I think it is probably unlikely that very many people reading this received this coupon, since it was likely only sent to a very limited geographic region.

 

 

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About one year ago, I wrote a blog post reviewing the Pink Lime Frozt beverage, which was in an early testing phase.  That test lasted just the summer season in a small area of California (as well as a small area of Michigan) and then was removed from their menu.  That’s a classic test:  Try a new product out in a couple of geographies for a little while and see how it goes.

As of early May this year, the Pink Lime Frozt has now entered a second stage of testing.  From the comments in the previous blog post, it is clear there are two Frozt beverages now:  Pink Lime Frozt and Coconut Lime Frozt.  By the way, when I tried the Pink Lime Frozt back in July 2011, I had heard that there were a couple of small variations of the recipes being tested.  It could be that the new May 2012 Pink Lime Frozt has again had recipe tweaks.  The Coconut Lime Frozt is new, and was not part of the July 2011 testing.

Also from tweets and the comments in the previous blog post, it appears that the new 2012 Pink Lime Frozt and the Coconut Lime Frozt are being tested in Dallas (and its suburbs); Atlanta, Georgia (and its suburbs); San Jose, California; and possibly parts of San Diego, California.

I haven’t had the chance to try the new Frozts, though I wish I could!  Feel free to weigh in on how you like them.  What do you think of these new beverages?

Thank you so much to my regular readers who sent these great photos!

(By the way, if you like reading about Starbucks tests, there are more here.  Keep in mind, very few tests actually get to the point of a national launch.)

 

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Bloomberg news interviewed Howard Schultz on May 10, 2012, and there were a few interesting points that I want to highlight.

Here’s the link to the video and interview:

http://www.bloomberg.com/video/92427115/

I should be very clear that the above video belongs to Bloomberg.com.

Per the interview, one in four transactions is now through either the mobile card app or using the registered Starbucks card.  Here’s what Howard says about that:

Starbucks is the leading company and brand in the U.S. in terms of revenue and transactions on mobile phones.  That, coupled with the Starbucks card, is now 25% of all transactions.”

I often emphatically post that partners need to know the card perks backwards and forwards, and I still intend to write more about that at a later time.  With so many transactions via the card, it is now more important than ever for partners to know the perks.

Howard Schultz indicates that Starbucks now has over a 15% share of the K-cup market.  That too amazes me, especially considering that one year ago, it was a zero.  That means in about 8 months Starbucks has grown from no share of the K-up market up to 15%.  That’s a lot of K-cups.

Howard Schultz told Bloomberg,  ”We have a winning hand, first with Via, which is single serve instant coffee where people can take Starbucks on the go, and then we have obviously this unique relationship with Green Mountain. Green Mountain is an installed base of about 12 million machines in North America. And in less than eight weeks since we went on the platform, we have over 15% share.  So the demand for Starbucks coffee in a K-cup is quite significant and sustainable.”

At the end of the interview, Bloomberg TV’s Adam Johnson asks, “You wrote your book back in ’08, Onward, you laid out the platform … what’s the one core value that comes out of that book, that has driven business?

And Howard replied, “That is a very easy question for me.  Starbucks built its brand in a very unusual way — not through advertising or marketing – but quintessentially through the experience.  And that experience comes to life through our people. The one thing we have tried to do, and we’re not perfect, is manage the company through the lens of humanity, providing health insurance for our people, equity in the form of stock options, giving back to the communities we serve, and also taking a position on the issues and the crisis facing the country.  Most importantly, most recently, on how Starbucks can use its scale for good, and help the country create jobs.”

I just thought my readers would enjoy some of those interview segments.  Again, all credit goes to Bloomberg.com.  As just a side note, the book Onward was released in late March 2011, and given that the book covers numerous events in 2008 and 2009, it was likely written in 2010.

(Please use the Amazon.com widget in the right side column to buy your copy of Onward and support this blog – or use the widget to buy whatever it is you’d like!  Thank you for your support.)

 

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Starbucks merchandise review: May 2012

by Melody on May 10, 2012

{ 18 comments }

There is lots of new merchandise at Starbucks!  I thought it would be fun to walk through some of the new things in the stores.  Here it goes!

By popular demand, Starbucks has finally launched dome lids and replacement straws for the cold to-go cups.  Frappuccino fans will like this!

There is a new coffee mug inspired by Three Region Blend, and it’s quite ornate, which is something I like!  I definitely have to get one of these:

For the first time ever, the to-go reusable cold cup comes in a stainless steel version.  I had a co-worker drop by my office and proudly show hers off the first day it was out.  I know many customers will  love this:

There is a whole new series of city mugs!  These are the “local relief” mugs; obviously it is “relief” referring to the definition found in “that’s a nice relief map,” not “what a relief that the coffee is done brewing!” ;)   My understanding is that a number of cities have these but since they’re new, I’m not familiar with other cities or designs yet.  I think it’s kind of cool to offer another way to collect local mugs.  The Seattle one appears to mesh the Space Needle, Mount Rainier, and it looks like the Starbucks headquarters, all into one design.  I think I will have to get one.  The name of the city is written also on the interior of the cup, though I don’t think you can see that in this photo:

Yet another new item is the recycled glass cold drink cups.  They say Starbucks down one side of them, and on the other side of them there are lines with very small letters that say, “s,” “t,” and, “g.”  The letters stand for (as is obvious) “short,” tall,” and, “grande,” and so delineate the beverage size fill line.  I hope I’ve explained that okay!  Anyway, I like the look of the recycled glass ware, and enjoyed the mugs that had said “16″ on them, and so I definitely like these too:

And last but not least, there are few new ceramic ware items, including a “chubby” mug:

Thank you very much to Mindi who volunteered her store for photos of all the above merchandise, and who walked me through a tour of all things new and exciting on the merchandise wall!

***************

Last but not least, I want to mention an exciting item currently available exclusively at the Starbucks located at 1912 Pike Place.  It is a reusable cold cup with the first logo on it and even better, currently when you buy one of these cups, Starbucks will donate $2.00 to the Pike Place Market Foundation.  Here are the cups:

I have to point out the back side of the cup.  The cup has boxes on it just like the standard boxes for marking up one’s drink, but also includes an extra box.  Notice at the bottom that “first store” is checked off!  That’s  a great touch!

These cups have a removable cardboard attachment which talks about the donation to the Market:

If you are wondering about the pig on top, it’s not a capricious animal choice! ;) The pig is sort of unofficially the mascot of the market.  1912 Pike Place has their own pig too, and his name is “Pork and Beans.”  Be sure to look for the pig when you visit the store:

Hope you enjoyed this merchandise tour!

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Starbucks tests yogurt-based mango passionfruit and strawberry smoothies.

May 7, 2012

Starbucks is testing new yogurt-based beverages which are called “Frappuccino Smoothies.”  One is the Mango Passionfruit Smoothie, and the other is the Strawberry Smoothie.  These are not the same smoothies that are readily available everywhere.  First off, these new drinks do not include a banana. Secondly, one of the main ingredients is a sweetened non-fat [...]

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29 comments Read more –>

The Ballard Clover Starbucks: One of the best in Seattle (Store Review)

May 6, 2012

The Starbucks in Ballard, Washington just relaunched and relocated, adding a Clover brewer.  The new location opened on Sunday, April 8, 2012.  For those who don’t know, Ballard is one of Seattle’s adorable neighborhoods, and not an actual city.  For long-term Seattleites, the building will bring back fond memories of the Italian restaurant, Lombardi’s, which [...]

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Looking back: Starbucks 8 weeks of bold – March 9, 2010 – May 3, 2010

May 3, 2012
Thumbnail image for Looking back: Starbucks 8 weeks of bold – March 9, 2010 – May 3, 2010

Two years ago, Starbucks was in the middle of their “8 Weeks of Bold” promotion.  On April 5, 2010, Verona was the featured coffee.  I have an old poster from that era which is featured here.  Still looking back at this, I loved this promotion.  It was totally coffee inspired.  It was fun to collect [...]

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May Day 2012 in downtown Seattle: Smashed windows (including Starbucks)

May 1, 2012

There were protesters in downtown Seattle today.  Most of the chaos happened while I as at work, but as I walked home, here is what I saw: There were still plenty of protesters and police, and it seemed like most of the action was along Fourth Avenue between Pike and Pine.  I took the above [...]

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Mocha Cookie Crumble Frappuccino arrives today. @Frappuccino Happy Hour is 5/4 – 5/13.

May 1, 2012

May 1st marks the introduction of the newest Frappuccino into the Starbucks Frappuccino lineup:  It is the Mocha Cookie Crumble Frappuccino.  Has anyone tried it?  And the famous Frappuccino happy hour comes back soon too.  From May 4, 2012 through May 13, 2012 from 3:00 p.m. to 5:00 p.m., customers can order half-price Frappuccinos. I [...]

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Featured Clover Starbucks: The Garage: Cambridge, Massachusetts

April 29, 2012
Thumbnail image for Featured Clover Starbucks: The Garage: Cambridge, Massachusetts

All I can say is that the Boston, Massachusetts area has a dynamic Starbucks Clover market.  A number of stores in Boston (and the greater Boston area) offer the Reserve Coffee offerings and are equipped with the Clover coffee brewer.  This article about “The Garage” Starbucks is the last in a series of four articles [...]

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