by Melody on March 14, 2010
I just stumbled upon a store with digital menu boards at a Starbucks. What an eye-grabber! It is 3 LCD panels, with one panel fixed with hot beverage menu. The center LCD piece stays fixed and lists the hot beverages, and all espresso beverages. The far left piece slowly fades through a variety of promotional signage, such as the Yukon signage, “something bold is brewing” promotion, and Pike Place Roast signage. The far right LCD piece is visually split into two segments. The segment nearest to the hot espresso menu is an extension of the menu, and it lists all the cold beverages. The other half of this far left menu board slowly rotates through promotional signage for things like the dark cherry mocha, breakfast sandwiches, and the like.
It’s beautiful to see and somehow easier to read than the menu boards that I normally see. In King County (the county where Seattle is) there is a local ordinance requiring calorie information on menu boards. As a result of this, all the Seattle Starbucks menu boards just end up looking cluttered with too much information squeezed into precious space. I realize that many people want to see calorie information on a menu board, but I am not a big fan of it. I may hold the minority position on that topic.
What do you think? Do you like it? I give this two thumbs up.
by Melody on December 2, 2009
Bellevue Square Outside view
Starbucks opened a new store in Bellevue Square (a shopping mall in Bellevue, Washington) on Tuesday, November 17, 2009, and recently remodeled (within the past few months I think?) a long-standing store at Pier 55 in Seattle. At one point, I was only going to talk about the Bellevue Square store but I dropped by Pier 55 and found that the two stores have enough things in common and to talk about both stores.
Both stores represent another chapter in the Starbucks story of recycled and reclaimed materials for some of the store materials, and creating unique-store specific designs. Both stores offer in-store recycling for customers.
But what’s really worth talking about here is that these stores are just beautiful. They are just beautiful. And neither store was opened/remodeled with the same fanfare of a showcase concept store like 1st & Pike (“Heritage Starbucks”) or University Village. No, these are normal stores. This is an amazing thing to think about because what it signals is the wave of the future of Starbucks store design. Many stores taking cues from lessons learned from the early concept stores and integrated now into usual store design.
Pier 55 is stunningly beautiful. The woodwork throughout bar and tables, chairs, and bench is reclaimed from Seattle’s pier region – pier logs. There is no way that store design could have selected a more befitting theme. The mural in the store is earthy nostalgic Pike Place/ Seattle themed artwork. I heard from the barista that it originally hung in New Orleans at the 2008 Leadership Conference as part of a larger wall mural. It fits perfectly in that store.
Bellevue Square uses maple wood reclaimed from a local Magnolia (a Seattle neighborhood) property, and interior door frame wood from fallen trees in California. A huge set of thank yous to the baristas at Bellevue Square who assisted me in taking a photograph of the Shared Planet sign in their store. It tells more information as to the re-purposing of the cabinetry and store furnishings. Both stores had helpful baristas!
If you can visit these stores yourself, I recommend that. Better to see in person the thoughtful woodwork; but hopefully you’ll enjoy this photo tour:
Bell. Sq. Exterior beams
BellevueSquare Bar area
Bell Sq Shared Planet
Bell Sq beams
Bell Sq. Menu Board
Bell Sq. exterior
Bell Sq. Shared Planet sign 2
Bell Sq. Shared Planet sign
Reclaimed wood at bar in Bell. Sq
Pier 55 outside view
Pier 55 interior view 1
Pier 55 Interior 2
Pier 55 Interior 3
Pier 55 painting
Pier 55 wall art 2
Pier55ReclaimedWood