March 2010

Partnership and Collaboration: The new Starbucks Conservation International Card

March 9, 2010

Starting today, Starbucks is offering a Conservation International card! I love it. Starbucks has been in partnership with Conservation International since 1998.  This partnership has always made enormous sense because of the shared goals of preserving the fragile environment in coffee growing regions of the world.  With the new Conservation International card, Starbucks will donate [...]

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The Starbucks chalk art contest: Entries and winners

March 7, 2010

On February 11, 2010, I announced a contest to find Starbucks barista art.  See previous blog entry: Barista Art Contest Anyone could enter, though I listed quite a few rules.  You could just find barista art, snap a pic, follow the rules and enter.  Here are the entries. Keep in mind that I have listed [...]

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Howard Schultz promises partners a better Starbucks experience in the future

March 6, 2010

This month, tens of thousands of Starbucks partners (Starbucks employees are called ‘partners’) will take a survey about the current quality of the partner experience. The feedback will be used to shape the future (I assume). At the end of the survey, Howard Schultz speaks, promising a brighter future for Starbucks partners. He sounds absolutely [...]

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Starbucks Around the Globe: Mexico (Episode #2)

March 5, 2010

This is the second of three blog entries where we briefly take StarbucksMelody to international places.  This episode is Mexico.  Again, there will be no in-depth analysis here, just dipping the big toe into the shallow end of the pool.  This beautiful coffee menu comes from a friend who took a vacation to Mexico about [...]

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The Dark Cherry has arrived at Starbucks

March 2, 2010

Starbucks is introducing the dark cherry syrup into its lineup for spring. It’s wonderful. It will be in every store by March 9, 2010, and is currently being offered in limited locations now, as a soft launch.  Starbucks announced this new beverage here on February 22, 2010. Turning back to last December, I had a [...]

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