February 6, 2010
The difference between a request and a demand is the ability to hear ‘no’ for an answer. This blog entry is my commentary about the experience created by Starbucks‘ “brew on demand” policy. This blog entry mostly focuses on the experience at the register – the few short minutes between customer and barista while standing [...]
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February 4, 2010
Some people have comfort food. I have comfort coffee. It’s Starbucks Caffè Verona. I go back to this coffee over and over again, as a staple, thinking, ‘yes, this is what coffee is supposed to taste like.’ Verona is famous for being perfect for pairing with chocolates and lovely sweet desserts, and since Valentine’s [...]
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Commentary: Starbucks Brew On Demand – The experience in the stores.
February 6, 2010The difference between a request and a demand is the ability to hear ‘no’ for an answer. This blog entry is my commentary about the experience created by Starbucks‘ “brew on demand” policy. This blog entry mostly focuses on the experience at the register – the few short minutes between customer and barista while standing [...]