A passion for Starbucks Refreshers: Today is the big launch day
Today (July 10th) is the day that Starbucks Cool Lime and Very Berry Hibiscus Refreshers make their national launch. They’re available in the United States, Canada, the United Kingdom, Germany, and I’ve heard that they will appear in Japan a little later this month. (I am not positive about that information for Japan.) Some of the international markets are calling this product
“Refreshas.” There may be more places they’re coming.
I like these. They’re new. They’re delicious. I can’t get enough of these. I am totally serious: I like that it is light and flavorful and so cold and delicious. I can’t really decide which is my favorite. I really like the Very Berry Hibiscus Via Ready Brew Refresher, but as to the hand-crafted version, perhaps the Cool Lime wins out. Ask me again in a week, and I might have a different answer. When it comes to cold and delicious beverages, I usually don’t want something as heavy as a Frappuccino, and something like an iced latte can be delicious but milk-based beverages are just so filling. And I like the iced teas, but I want a change of pace. This is it.
I hope you like them too. This is the big day that they are launched everywhere, so I want to know how people like them, and how is it going in the stores? I know that partners will be doing a lot of sampling of these drinks during the peak hours of the day. There is a rumor that stores will give away a very limited number of 50% off coupons for the Via Ready Brew version of the Refreshers.
By the way, the partners will be wearing snazzy Refreshers t-shirts!
I stopped by Starbucks at the end of the day, on my way home from work. I caught up with Emily, the barista whom I’ve recently written about in the article on the 5th and Columbia Starbucks, and she showed me that she had made Refreshers earrings to wear, and extra earrings and pins for her store’s partners!
I have to say, I love all the passion that Emily pours into her work. Three years after I met her, she’s still pouring her heart into Starbucks. It sounds like a cliche to say that, but it’s true, and it’s important. It really does not matter if you are an attorney, or if you’re a barista, or what your job is … have some passion for what you do!
So how is your local Starbucks’ big Refreshers launch day going? Which Refresher is your favorite? How do you like them?
Don’t forget to stop by Starbucks on Friday, July 13, 2012, from noon to 3:00 p.m. for a free tall handcrafted Refresher!