Clover

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Clover sign

Clover sign

And now for your guide to visiting Clover Starbucks stores in downtown Seattle:

Starbucks has been adding new Clover coffee brewers to a variety of downtown Seattle Starbucks stores. There are currently six Starbucks downtown with Clovers, so it’s time for a very short review and rundown of all six Clover locations.  Whether you’re a tourist visiting Pike Place Market and shopping, or whether you’re a regular business person coming downtown often, this is your guide to Clover Starbucks downtown (in chronological order as to when the store first received their Clover brewer):

6thAndUnionStarbucks6th and Union – (Dec 2007) This was the first downtown Seattle Starbucks to receive a Clover. They have had one since December 2007 and were part of the first – extremely small – wave of Clover Starbucks stores.  I believe this first few select earliest Starbucks to receive a Clover brewer included Queen Anne Starbucks, Madison Park, and 6th and Union.  This was the place where I first found the Clover brewer.  January 2008, Melody found the Clover and it was love at first sip.

Dear readers, please do not confuse this store with 505 Union Station Starbucks.  They are two different Starbucks at opposite ends of the downtown Seattle corridor.  Actually, 505 Union Station is really more Pioneer Square or International District area.  6th and Union Starbucks takes its name from Union Street.  The Starbucks at 505 Union Station takes its name from a building called “Union Station” which has nothing to do with the Union Street where one finds the 6th and Union Starbucks.

The 6th and Union Starbucks is actually located within the City Centre U.S. Bank Building in downtown Seattle, a large office building dominating the block between 5th and 6th.  There are entrances to this Starbucks from within the building, along 6th, and a large exterior entrance on Union Street near 6th, obviously from which the store gets its casual Starbucks name.  In addition, the pic of this store in this blog is taken from Union Street, facing the large Union street entrance.

Store101ColumbiaCenter2Store101ColumbiaCenter3DoorsColumbia Center Starbucks – (Aug., 26, 2008) This store was part of a second wave of Starbucks Clover expansion. In August 2008 Starbucks did perhaps what was their largest wave of Clover expansion adding new Clovers to new cities, and adding several more to downtown Seattle.  The Columbia Center is Starbucks store 101 and is the oldest operating Howard Schultz Starbucks. The store started out as an Il Giornale in about 1985, which was the Howard Schultz coffee business before Starbucks sold to him their company.  In 1987, Howard Schultz purchased Starbucks Coffee Company for $4 million dollars, and the Columbia Center Il Giornale was renamed “Starbucks”.  It has continually been operating as a Starbucks since 1987.  The store number for Columbia Center is “101″.  The Il Giornale stores were numbered with “100″ series numbers whereas Starbucks of the same era were numbered with “300″ numbers.

This store received their Clover on August 26, 2008.  This is the Clover store closest to the King County Courthouse, Seattle Municipal Court, Seattle Municipal Tower, King County Administration Building, and City Hall.  The store is located on the 4th and Cherry side of the Columbia Center, on the street level, with main entrances both on 4th and on Cherry Street.

This store is open Monday through Friday from 5 a.m. to 6 p.m.

Click here for the official Starbucks blog entry about the August 2008 Clover expansion.

Also, Columbia Center store is mentioned in a previous blog entry here, because it is one of only a few stores with an old pre-1992 Siren on display.  Also noteworthy, the Columbia Center is Seattle’s tallest building.

505 Union Station505 Union Station – (Aug., 26, 2008) – This store is located at the extreme south end of downtown Seattle, and really is closer to the International District.  It is located right above a major metro tunnel stop, and it is the closest Starbucks with a Clover near Safeco field, and Qwest field.  This store gets hits with waves of customers as buses and trains pour into the area.  There are also a couple of significant office buildings nearby and as a result there is an intense morning rush in this store too.

The store is also close to King Street Station, the main Amtrak Station for Seattle.  If you’re visiting this store, be sure to say hello to “Ken” the store manager.  He’s a very nice guy, and the store is lucky to have a coffee-passionate and knowledgeable coffee master named “Tracy”.  She will gladly help you pick out your coffee choice and tell you more about the Clover.

7thAndPikeStarbucks7th and Pike (Aug., 26, 2008) – This store is located on the same premises as the Grand Hyatt hotel in downtown Seattle.  Don’t be confused though! It is NOT a licensed store.  This Starbucks is central to great shopping at Pacific Place downtown and the entire shopping core, as well as the Washington Trade and Convention Center.  It’s always busy.  I never see it die down.  It also has very late Monday through Friday hours. I believe the store is open until 10 or 11 on weeknights.

The 7th and Pike store is often open at times even when other stores are closed – For example, today is Christmas, and the store is open.

1stAndPikeStarbucks1st & Pike – “Heritage Starbucks” – (March 13, 2009) – This store opened brand new on Friday March 13, 2009.  It had one Clover at opening, and does such a volume of Clover sales that it now has two Clovers. I believe it is the only Starbucks operating with two Clovers! It is a beautiful store right at the entrance to Pike Place Market, and features an incredible store design of reclaimed wood, and has beautiful chalk menu boards.

The clientele of this store tends to be large waves of tourists visiting the market and few regulars as well.  If you visit this store, be sure to say hi to “Lea,” who is the warmest friendliest store manager you’ll ever meet. The team at this store is fabulous.  Every single time I visit it looks like they click very well together.  Coffeemaster “Jeremy”  will gladly help you pick out a coffee for your Clover selection. This is an awesome store.  Gorgeous store design and a fantastic team!

Click here to read more about this beautiful store.

Pacific Place StarbucksPacific Place -(exact date unknown, but added a Clover sometime mid 2009) – This stores lies on the western side of Pacific Place between Pine and Olive Way, and the front entrance is located on 6th.  It went through a mini remodel sometime in about the middle of this year, and added a Clover brewer then.  This store hasn’t been one of my main Starbucks that I cycle through so I don’t have much to say about it.  I assume that its primary clientele are shoppers feeding into it from Pacific Place or generally other stores nearby,

4thAndSenecaStarbucks4th and Seneca (COMING SOON! Clover brewer coming March 2010) – This store does not have a Clover brewer as a I write this, but I have repeatedly heard gossip from multiple sources that this store will receive a Clover some time  in March 2010, or thereabouts.  I almost never go into this store, but I have to share a little story about today’s trip into this store (I am writing this on 12-25-2009).

True story about today’s visit to 4th and Seneca Starbucks:

Today, I decided in the afternoon to go into downtown Seattle and take some pictures of the Starbucks for this blog. I figured that since it is Christmas, parking will be easy, few people will be downtown, and most Starbucks will be closed so perhaps that will lend itself to some nice photos without people in them.

I got to 4th and Seneca, after visiting several other stores, and saw that it was open on Christmas.  I took a picture and went in.

I walked up to the register.  There was no line.  I haven’t been to this store in a long long long time. In fact, I’m struggling to remember when I last walked into this store.  A friendly black apron barista cheerfully greeted me:

Black apron barista: “Hi Melody

Melody:  A mix of thoughts racing through my head – unspoken, ‘holy shit. Should I know this person? Am I wearing a name tag or something? I’m a little warm from walking all over downtown. What should I order? How did she do that?

Melody: “What are you brewing?

Cheerful black apron barista: “Pike Place. Our bold pick is Christmas Blend. Would you like me to brew you some?  We met at the 101.”

Melody:  Thoughts racing through head, ‘so now they’re hiring mind-readers too as baristas

Melody: Spoken: “No thank you. Actually I’m a little warm from walking around downtown. Venti Iced Chai.“  (Unspoken, Melody thinks, ‘Oh shoot. I still don’t really remember her. Did she cover a shift at the Columbia Center?‘)

Melody:  Spoken, “I’m writing a blog entry about all the downtown Starbucks with a Clover, and since I know your store will get one, I’m including you too…

And then we continued to talk for a moment about my blog.  Pretty much, I was completely embarrassed that this baristas obviously knew me, and knew something about me, and yet I had no idea who she was.  She told me that she had been to my site,  I later learned (from the friendly bar barista) that the register barista is the store manager, Alisha.

For more blog posts related to the Clover, visit episodes #1 and #2:

The official Starbucks Clover page is here.

Enjoy!  Many people write on MSI, or even in comments on this blog or other Starbucks blogs, that they want a Clover brewer to come to a Starbucks near them! I’d invite anyone to comment in this blog if they have a perfect Starbucks store in mind for a Clover, and why.  Just would be curious to see all of your thoughts on where Starbucks should put new Clover brewers.

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Coffee Education Booklet

Coffee Education Booklet

This is Episode #2 of the Clover Coffee Experience.   Click here for Episode #1.

On August 26, 2008, Starbucks greatly expanded the number of stores with Clover Coffee brewers and changed a number of marketing materials, as well as price structure.

Menu changes:

* Menus went from brown to green and white.

* Menus no longer had any printed dates on them indicating generally when the coffee was offered.

* Menus dropped the marketing words “Pressed” and replaced it with “Clover” and “Small Batch Coffee”.

Price changes:

* Prices went drastically up.  Previously, a tall was a flat price of $2.05 regardless of whether the customer purchased a Sumatra or 100% Kona. Most coffees went up in prices, and prices varied by type of coffee. During this time frame, the most expensive coffees went up to about $3.45 per 12 ounce cup.

* And then prices went down very slightly … In February 2009 when “pairings” were introduced to the stores, Starbucks dropped the price of a Clover cup of Kenya and Sumatra, and so those two coffees were offered at $1.95 for a 12 ounce cup. Previously I did a blog entry that was a very detailed look at how Sumatra is sourced.  I highly recommend reading it! Sumatra is uniquely sourced in many ways! Click here for the prior blog post on Sumatra and Aged Sumatra coffee magic!

Other materials:

* When the green and white coffee menu boards were introduced, Starbucks also sent baristas a variety of accompanying little tiny cards and materials that educated both barista and customer about the coffee and its sourcing. Baristas also received little cards about 3 x 5 size bound together by a ring with detailed coffee education for each small batch coffee.

* However by about mid-way through 2009, when the menu boards became a plain white and gray, Starbucks seemed to stop sending the additional coffee educational material, seemingly abandoning the idea that baristas should learn about the coffee.

A few images, for the fun of it:

Clover Coffee Menu Sept 2008

Clover Coffee Menu Sept 2008

October 2008 Clover menu

October 2008 Clover menu

Late 2008 / December 2008 Clover Coffee Menu

Late 2008 / December 2008 Clover Coffee Menu

Early 2009 / Jan 2009 Clover Coffee Menu

Early 2009 / Jan 2009 Clover Coffee Menu

Feb - March 2009 Clover Coffee Menu

Feb - March 2009 Clover Coffee Menu

Clover Menu June-July 2009

Clover Menu June-July 2009

Clover Coffee Menu September 2009

Clover Coffee Menu September 2009

In addition to the above menus, Starbucks went through a phase (coinciding with the phase of green and white menus) where stores received tiny little coffee information cards that could be distributed to customers. It was better than collecting baseball cards! ;) Here are a few examples:

Burundi Kayanza Coffee Card

Burundi Kayanza Coffee Card

Costa Rica Agrivid Coffee Card

Costa Rica Agrivid Coffee Card

Coffee Card back side - coffee tasting info

Coffee Card back side - coffee tasting info

Sulawesi Kalosi Coffee Card

Sulawesi Kalosi Coffee Card

Ethiopia Sun-Dried Sidamo Coffee Card

Ethiopia Sun-Dried Sidamo Coffee Card

Bali Batur Highlands Coffee Card

Bali Batur Highlands Coffee Card

Kenya Gichathan-Ini Coffee Card

Kenya Gichathan-Ini Coffee Card

Unfortunately, there is one very tragic part of this story, by July 2009, when the menus changed style from green/white menus to a plainer black and white menu, Starbucks pretty much gave up on the coffee education piece of the Clover Coffee experience. The little tiny coffee information cards stopped coming. Previously, the barista would receive a very detailed card (about 3 x 5 in size) with lots of good information about the sourcing of the coffee. From what I can see, all the extra coffee education materials came to an abrupt halt in the summer of 2009. Here are some of the additional coffee education pieces that I’m referring to:

Coffee Card Booklet-4

Coffee Card Booklet-4

CoffeeCardBooklet-3

CoffeeCardBooklet-3

El Salvador Pacamara Coffee Sourcing Info Card

El Salvador Pacamara

Coffee Tasting Note Card

Coffee Tasting Note Card

Zambia Kasama coffee sourcing info card

Zambia Kasama

Coffee Education Booklet

Coffee Education Booklet

Clover Coffee Education Booklet 2

Clover Coffee Education Booklet 2

So, during the Clover coffee episode of green and white menus, Starbucks heavily supplemented the coffee education with a variety of additional materials to help baristas understand the unique and special small-batch sourced coffees. Unfortunately, I have not seen any of the supplemental coffee education materials in the stores in months. I also wish they would go back to dating the menus because right now it’s very confusing for me to try to remember which menus I do or do not have.  I also hope that this blog post will persuade a few people to join the V2V action thread on the Clover Coffee Experience.

I still have great hope for the Clover because it brings such incredible value to a store. The barista needs about 90 seconds to two-minutes at the Clover to make a Clover beverage, and so it gives the customer a chance to connect and talk and slow down the frantic pace of the day. If a Clover store has baristas who understand how special their limited coffee offerings are, and how to get customers enthusiastic about this unique machine, I think its success will be certain! Of  course, Starbucks needs to expand the coffee education that goes with this. The online information about the Clover coffees needs to be a little more accessible too; it can be difficult to figure out detailed information online about these rare coffees!

Where is the Clover Coffee Experience going? I do not know. I am nearly sure that at one point during a quarterly investor’s call, Starbucks announced that in 2010, 250 additional Clovers would be added to Starbucks stores.  This same number of estimated Clovers has been mentioned in the news too. Their placement though must be judicious. My own commentary on this is that the Clover will lose its charm and exquisiteness if Starbucks over expands it and too hastily throws it in their stores. Also, it is clear the market must be able to support the Clover, meaning that any store that gets a Clover has to have customers willing to pay $2.00 to $3.50 for a cup of black coffee! The Clover won’t succeed just anywhere. A recent news article stated that Starbucks is removing the Clover brewer from seven Boston-area Starbucks.

Also, if anyone has any further information about coffee education pieces going to the stores (the little tiny mini cards for customers have definitely been discontinued, and I’m nearly sure the bigger 3 x 5 cards with coffee education information are gone too) I would love to hear about it.

Thank you to Larry Aldrich of Seattle Custom Framing who did a tremendous amount of work for me taking all these million little pictures.

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Lynnwood Square front window with old logo

Lynnwood Square front window with old logo

Ask yourself, what do the Starbucks at Lynnwood Square, (#350) Crossroads Mall (#340) in Bellevue, and the Columbia Center (#101) all have in common?

If you answered that these three store all have signage or visuals somewhere using the Starbucks logo from 1987 to 1992, then you guessed correctly.  By way of a refresher course, the Starbucks logo has been through a number of changes over the years, and very good history of it can be found on this website here.  The 1987 to 1992 version of the logo was green, with a belly button, and two full siren tails. These three stores, as far as I know, are the only stores around with any vestiges of this particular 1987 to 1992 era Siren logo.

The Crossroads Mall store has an exterior wall and patio area with two very large murals, and a very large exterior sign with the old logo.

The Lynnwood Square store has two beautiful interior lighted signs with the old logo, one of which hangs by the bar, and the other in the front window. The quality of the store’s signs is fantastic. Unlike the other two which look worn from years and years of use, the Lynnwood store sign appears in very good condition.

The Columbia Center also holds the distinction of being the first Howard Schultz Starbucks, thus it was the first Il Giornale store, opened in the 1986 to 1987 time frame.  Today, the Columbia Center is a vibrant lively store open Monday through Friday, 5 a.m. to 6 p.m., catering to building tenants, and those that walk over from Seattle’s Administration Building, King County Courthouse, Seattle Municipal Court, and City Hall. This store is also a Clover Starbucks.  The Columbia Center is Seattle’s tallest building.

If you’re reading this, and you know of a store that uses the OLD green logo, before she suffered an amputation at the waistline, please contact me. I’d be very interested in seeing photos of more stores that still modernly have this seventeen year-old version of the Starbucks logo in use.

Lynnwood Square, (#350):

Lynnwood Square front window with old logo

Lynnwood Square front window with old logo

Lynnwood Square Front Entrance

Lynnwood Square Front Entrance

Lynnwood Square exterior view

Lynnwood Square exterior view

Inside Lynnwood Square - older pic from April 2008

Inside Lynnwood Square - older pic from April 2008

Crossroads Mall (#340) in Bellevue, WA:

Patio area of Crossroads Mall Starbucks

Patio area of Crossroads Mall Starbucks

Patio of Crossroads Mall Starbucks closer view

Patio of Crossroads Mall Starbucks closer view

Crossroads Mall Starbucks

Crossroads Mall Starbucks

Columbia Center Starbucks, downtown Seattle, WA, (#101):

Front entrance doors to the Columbia Center - 4th Avenue entrance

Front doors to the Columbia Center - 4th Avenue entrance - Jan 2008

4th Avenue entrance doors to Columbia Center Starbucks

4th Avenue entrance doors to Columbia Center Starbucks

5th & Cherry Street view of the Columbia Center building

5th & Cherry Street view of the Columbia Center building

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Clover Coffee Brewer image

Clover Coffee Brewer image

It is time for a blog entry on the delightful world of the Clover Coffee brewer.  The Clover Coffee Brewer has been around as a part of Starbucks for at least two years, and so there is a lot to write about. Thus, I am breaking this up into two blog entries.  August 26, 2008 represent a significant Clover day, because it was a day of wide-spread expansion of the Clover to new stores as well as a change in the marketing materials and a change in the pricing for the Clover. Episode #1 covers the Clover from the very start to August 25, 2008.

The very earliest Clover coffee menus had the following words on the back side of them:

If beans could speak, they’d reveal the secret of their fuller flavor in this outstandingly smooth cup.  They’d tempt with the nuances of a fine wine, and whisper comparisons to their favorite chocolates and spices.  But the beans only speak through the palate.  So best to taste a pressed coffee yourself.  And have your own silent conversation with the beans.” How true these words are to me.

image-back-ofCloverMenu-IfBeansCouldSpeakCloseUpJust a little background on the Clover coffee brewer: It is a single-cup coffee brewing system invented in Seattle, and then later purchased by Starbucks Coffee Company in 2008.  I do not know exactly when the Clover was purchased by Starbucks, but the purchase was announced at the 2008 Annual Meeting of Shareholders on March 18, 2008.

A few of the very early Starbucks Clover stores were at 6th and Union in downtown Seattle and the Queen Anne location.  Personally, I discovered the Clover at the 6th and Union Starbucks, and I still remember that well. January 2008 and my very first Clover cup of coffee was Casi Cielo. However, I believe that Queen Anne Starbucks had their Clover even longer than 6th and Union, possibly. Today, I had the good fortune of encountering a barista with a long Starbucks memory: He helped fill in some of the knowledge gaps I had about Clover. He remembered that his store (Queen Anne) received their Clover brewer “a few weeks before Christmas 2007.”  We talked about the urban tall-tale of the “Black and Tan” at Starbucks which now exists only the memories of those early Clover explorers and colonists.  Putting together what I know, with what I learned from him, here is the story of the “Black and Tan:

The Black and Tan was sold late 2007 through early 2008 as a featured drink at any Clover Starbucks (at that time there were literally only a handful of Clover stores – perhaps less than 5 stores).  It was double-strength Italian Roast coffee, with about an inch, or inch and a half, of cappuccino foam, topped with sugar in the raw and freshly ground nutmeg.  In my memory, the Black and Tan was made by the barista making double strength Italian Roast through the Clover (because the Clover has tremendous customization ability, this would not be a difficult thing for a barista) then the barista running to the bar and steaming some milk, followed by the barista topping it with sugar in the raw. The best part of this came at the very end when the barista would HAND GRIND the nutmeg with a real nutmeg grinder and fresh WHOLE nutmeg. The very few original stores with the Clover also received nutmeg grinders! As the barista ground the nutmeg, the aroma of the very freshly ground nutmeg was distinctly noticeable.  As is clear, this was a horribly labor intensive beverage, and I bet baristas were secretly rejoicing when it tanked. And somewhere, there are a handful of Starbucks stores with classic manual nutmeg grinders, now collecting dust.

As per the Queen Anne barista who assisted my research for this story, he stated that in the very early days of the Black and Tan they had a special brewer dedicated to Italian Roast coffee and a separate steam wand set up near the Clover station. (I really do not remember that at all).  Interestingly, at his store he said, “cops loved the drink!” LOL! Sounds like it was a pretty good seller in Queen Anne, at least.

In February 2008, there was still a minimal amount of promo materials for the Black and Tan. I don’t have any menu referencing it, and the ONLY thing I have that even mentions this odd creature of a drink is this very poor quality blurry photograph. Click here for the pic. (I am really sorry that I have no good promo images at all of the Black and Tan.  I attempted to get assistance from a couple of people within the SSC for old promo literature with the Black and Tan but I only hit roadblocks.).

I recall being told by a barista at 6th & Union that the Black and Tan beverage was created by Howard Schultz himself, but a caveat here, I don’t know if that is really true or not!

I tried the Black and Tan and I remember it was a nice change of pace but it was nothing that made me jump for joy. It was basically a strong brew, foam, and sugar, and an interesting drink to watch being made.

And now on to the fun early Clover menus:

February 2008 Clover Coffee Menu

February 2008 Clover Coffee Menu

016-April2008BrownCloverMenu-smaller016-May2008BrownCloverMenu-smaller016-July2008BrownCloverMenu-smaller The earliest menus were printed on a very heavy card stock with embossed text! Later versions came on thinner paper. Notice that it didn’t take long before Starbucks dropped the backside language that said “If beans could speak …” and soon made both sides simply the coffee menu.

In addition, take note of the pricing for the Clover coffees:  A Clover brewer cup of coffee was charged by size regardless of whether you were getting 100% Kona, Sumatra, or whatever your coffee of choice was. A Tall was $2.50 and a Grande was $3.05. After August 26, 2008, pricing was by kind of coffee, not necessarily size.

I hope you enjoy having the old menus to look at!

Many thank yous to my friend Larry Aldrich of Seattle Custom Framing who took the Clover menu photos for me.  The copyright holder for the picture used at the very beginning of this blog entry (the one with the beans being spooned next to a Clover machine) is Starbucks Coffee Company. (Hopefully they don’t mind that I used it).

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The magic of Starbucks Aged Sumatra whole bean coffee

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On July 24, 2009 Starbucks opened to the world a non-branded concept store at 328 15th Avenue East in Seattle.  I got up early that morning and wanted to get in right away to see it.  When Starbucks opens a new concept store, for me, the experience is akin to the anticipation of awaiting a [...]

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