Starbucks stores with the Iced Peach Tazo Tea test: The displays and signs.
Previously, I wrote about the Iced Peach Green Tea Lemonade test being featured in a large number of stores. Not all Starbucks have this beverage since it is in the testing phase only. A regular reader of this blog sent me some photos of a store with displays for the Tazo Tea test. It’s interesting to see how those stores have very different displays and merchandise than what is currently in other Starbucks. Notice in one of the photos, some kind of tea pot with cups appears to be for sale in the merchandise. Notice that the Tazo Chai tea concentrate is back, (and available at all stores, I think) which hasn’t been sold in stores for year. One photo shows off unique packaging for the Tazo tea bags designed for purchase by customers who want to make iced tea at home.
I don’t have a lot to say about the photos, but I thought my readers would enjoy seeing them here. Thank you very very much to the person who sent me all of these pics! And for those who are interested, I have a whole category about test products here. To me, it’s fascinating looking at things like a Pink Lime Frozt, to an Apple Crumble Frappuccino, to the Honey Vanilla Vivanno. A few of the items that I’ve written about when they were in testing – such as the new receipe for the Frappuccino and the Trenta size cup – did eventually launch nationally. Just skim through the pages of the test products category and you’ll find some interesting things.
My understanding is that the Iced Peach Tea test comes to an end on April 30, 2012, and after that, these same stores will be testing the Pink Lime Frozt. I should note that the Pink Lime Frozt has been through several rounds of testing! I tried an early version of it in July 2011. From what I know, the Pink Lime Frozt had a few different variations in testing at the time that I tried it, and its recipe has been through a few tweaks. Hopefully the new version will be good!
Here are the rest of the photos. Hope you enjoy them as much as I did!