From the monthly archives:

January 2010

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CoffeeBrewingAtTheCoffeeTableToday we have another series in our continuing pursuit of Starbucks coffee education.  In a previous blog post,  I talked at length about the experience of cupping coffees at 15th Avenue Coffee and Tea. A coffee cupping is the industry standard to analyze the flavors of the pure coffee bean. Note that a coffee cupping is NOT the same thing as a coffee tasting.

By random good luck, today I brought with me to 15th Avenue Coffee and Tea two rare Starbucks international coffees. The first is Mexico Blend sold only in Mexico, and the other is Organic Ethiopia Yirgacheffe.  In a previous blog post, I explained that Starbucks markets certain coffees just for certain regions. The Mexico coffee is yet another example of this.  As good luck would have it, a friend took a vacation to Mexico and surprised me by bringing back a pound of this rare coffee only sold in Starbucks in Mexico. Please note, this is not the same coffee as the Mexican Chiapas currently available as a seasonal offering at Starbucks.  The Organic Yirgacheffe coffee is commonly sold in international Starbucks markets such as the UK, Ireland, and Europe but not available in the United States. A UK Starbucks partner completely surprised me and delighted me by sending me a bag of Organic Yirgacheffe.

This particular cupping blog entry is closely tied to a number of previous blog posts here at StarbucksMelody.com, so before I jump into today’s post, here are some important related previous blog entries:

  • Starbucks International Whole Bean – A previous blog entry explaining about the Starbucks international coffee offerings, and that many markets have their own special coffee blend.
  • There are two mercantile Starbucks – A previous blog entry explaining that 15th Avenue Coffee and Tea and Roy Street Coffee are two unique non-branded stores operated by Starbucks.
  • Your introduction to a cupping – A previous blog entry explaining what a cupping is and with some information on Starbucks Arabian Mocha Sanani coffee.
  • Casi Cielo Coffee – Casi Cielo returned to Starbucks as a seasonal coffee January 2010.

Today we cupped the following coffees:

* Starbucks El Salvador Estate Pacamara Coffee

* Mexico Chiapas (Currently a seasonal offering at all Starbucks stores)

* Mexico Blend (available in Mexico)

* Guatemala Antigua Medina

* Casi Cielo – (Currently a seasonal coffee)

* Organic Ethiopia Yirgacheffe (Sold in UK, Ireland, Europe. Note that this is a “washed” processed coffee).

* Sun Dried Ethiopia Yirgacheffe (available as a small batch coffee in all Clover Starbucks locations)

Jay, a barista who came to 15th Avenue Coffee and Tea from the 23rd and Jackson Starbucks, prepared the cupping today. As always, 14 grams of coffee were weighed out, ground, and placed into coffee cupping cups.  A small group of customers participated.  I had brought a friend with me who particularly liked the Mexico Chiapas coffee.  The Mexico coffee from Mexico is labelled as “clean and smooth” on the packaging and those words describe it well.  It is a fairly light-bodied nice clean coffee. I definitely enjoyed it.

The enjoyable surprise for the cupping was getting a chance to compare a washed Yirgacheffe side by side with a sun-dried coffee. For those who don’t know, the terms “washed” and “sun-dried” here refer to how the coffee bean is processed, and how the coffee cherry is removed from the coffee bean. A sun-dried coffee bean is processed by a dry method with the coffee cherries laid out on tarps often on the coffee farm, with the whole coffee cherry drying in the sunshine.  Because of this processing method, the beans take on distinct flavors from the long duration of having the cherry on the bean before removal. A “washed” coffee is one where the coffee cherry is removed fairly early in the process through large mechanical water removal methods.

Both of the Yirgacheffe’s had very distinctive berry flavors to them, which is characteristic of that region’s coffee. The washed Yirgacheffe (the organic version) was much lighter bodied in the mouth than the Sun-Dried Yirgacheffe.  Given the lighter body but strong berry tones to the organic Yirgacheffe, I would imagine it would make an amazing iced coffee. The washed Yirgacheffe’s flavor was a little flat in comparison to the Sun Dried Yirgacheffe’s flavor. Though the side by side comparison of these two coffees was a little skewed by the dramatic difference in when they had been roasted. The Sun Dried Yirgacheffee came from the Kent Roasting Plant and had been roasted on January 24, 2010 (one unique aspect of the two mercantile stores is that they receive coffees faster than the regular Starbucks, thus a little freshly roasted than at a Starbucks). The Organic Yirgacheffe was roasted at the Amsterdam roasting plant.  The coffee probably spent a couple of weeks in transit to me from the UK and by my estimate, had been roasted likely in October 2009.

After the cupping was over, I sat down with my friend, and we somehow ended up striking up a conversation with a young man sitting near by who had also participated in the cupping.  For me, this was another one of those Starbucks moments that makes the experience of being there, and being a part of it, especially fun. The young man “John” had recently relocated to Seattle, moving here from Florida. He said that he had almost stopped going to Starbucks because it seemed so divorced from being a coffeehouse experience. He came to Seattle and stumbled upon the Clover and the two mercantile Starbucks which completely re-ignited his passion for coffee. Perhaps I’m too much of a coffee enthusiast, but I relish in these kinds of testimonials.

And here are a few pics from today’s cupping:

CoffeeBrewingAtTheCoffeeTable

Cupping table with brewing coffee

Organic Ethiopia Yirgacheffe

Mexico Coffee from Mexico

A typical morning inside 15th Ave Coffee

A barista weighs out coffee for the cupping

Meanwhile 15thAveCoffee is busy

CuppingTable being set up

Customers joining in the cupping

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Starbucks has announced that the next annual meeting of shareholders will be March 24, 2010, to be held in McCaw Hall, in Seattle.  I will be there. For those that do not know, the first part of the event is Howard Schultz delivering a prepared announcement about the health of the business and what’s happening at Starbucks, and the last segment is a question and answer period.  Usually there is some live entertainment also.  The Q & A segment is great fun because anyone can get into the line and ask the executive team a question. Some of the questions have been quite interesting!

During the 2009 annual meeting of shareholders, my question was about the success of My Starbucks Idea which had been launched at the 2008 annual meeting.  Howard Schultz directed the question to Chris Bruzzo, VP of Brand Content and Online, who stated that it had been a success, launching an average of about two ideas per month.  When talking about the volume of posts on MSI, he joked that “40,000 of the posts are from you Melody!“.  That, of course, gave me a slight heart attack, but it was clear he was joking.

I have not yet decided what my 2010 question will be to the leadership, or even if I will ask one at all.

In years past, shareholders received in the mail an annual shareholder report, and in a number of years, included a special shareholders’ edition Starbucks card.  I’ve uploaded 3 of those to this post because they’re so great to look at. I have a confession to make though. These are not my cards displayed in this post. They belong to my best friend who has been a shareholder since the IPO. We’ve been visiting Starbucks together since the very early 1990s.  Some of you might think of a little less of me knowing this, but mostly, StarbucksMelody has spent most of her life very broke living off very little income. Okay I’m a little embarrassed now. It wasn’t until after law school that I had the means to become a shareholder, thus my own participation at the annual meetings is fairly recent.

At some point in the future, I will be writing a blog post just on collecting Starbucks cards because so many do collect these cards.  In the meantime, please enjoy these really beautiful shareholder cards.

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It is time to talk about something that nearly every single person loves! Saving money at Starbucks! Coupons, discounts, and promotions at Starbucks! Starbucks has become very creative with discounts and coupons since early 2008.  Since April 2008, Starbucks adopted certain rewards to save customers money with a registered card, and periodically Starbucks has offered various kinds of discount cards.  We have another episode of that happening right now.

A little background:

Before I talk about the current Perfect Oatmeal promotion, I want to mention two prior discount cards in Starbucks past.

First discount card:  In April 2008, baristas at Starbucks stores passed out Pike Place Roast cards which were small little cards exactly the size and shape of this Oatmeal card.  The Pike Place Roast cards were brightly colored and featured the new 2008 version of the Starbucks siren.  The holder of the Pike Place discount card received a free tall drip brewed Pike Place Roast on Wednesdays.  As I recall, the promotion ran for about eight weeks.

Second discount card: In late December 2008, Starbucks launched several new tea beverages, including a tea-infusion, vanilla rooibos latte, and London fog latte.  In conjunction with this launch, Starbucks customers could pick up tea discount cards available at participating Starbucks.  These cards offered the card holder one dollar off of a Tazo tea beverage after two in the afternoon.  Again, the promotional card was valid for about two months.

Now, we have a third discount card, and it is the $1 off Perfect Oatmeal or Panani card, as shown in this blog.  This card wasn’t passed out in stores, but rather found in the newspapers in some cities.

I wish I had saved my old discount cards, but since in 2008 and early 2009, I really had no idea I would later be writing a blog, I tossed out many things that I now wish I had saved.  I googled to come up with images of the prior discount cards. (Two images are below). The images are not mine!

My Starbucks Rewards Coupons

In addition to the oatmeal discount card, My Starbucks Rewards members are beginning to receive a flurry of coupons in the mail.  So far there has been a coupon for a free tall “skinny” beverage as a coupon to promote their skinny line of beverages. Also earlier this month, I received a free Perfect oatmeal coupon.  And of course, under the new My Starbucks Rewards, a “gold” level participants receives a free drink coupon after 15 “stars” have been earned and I have begun receiving these in my mail box too. An image of these three My Starbucks Rewards coupons is attached.

Yes, I do like oatmeal:

Back on the topic of oatmeal: It’s delicious! A wonderful warm breakfast at Starbucks on a cold winter day.  A customer can have a variety of toppings including brown sugar, dried fruit, or nuts.  This winter I also discovered that a couple pumps of Gingerbread Sauce in the Perfect Oatmeal is delicious!  As you can see, I am a little more enthusiastic about the oatmeal discount than the Panani. The $1 off discount card is valid until March 8, 2010.

And now I open the floor for all of you to talk about what coupons, discounts you’ve received, and what you’re still wishing for…

Thank you again to Larry Aldrich of Seattle Custom Framing for his help with many of the photos in this blog post.

MyStarbucksRewards coupons

Pike Place Roast promotional card

Tazo tea promotional card

Collecting Starbucks City Mugs! [Open Thread]

by Melody on January 23, 2010

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Let me just say that I never went out of my way to try and collect Starbucks city mugs. It just happened.  I have a very small collection of them. Too small to even be called a “collection”.  However, I know these mugs are a big deal to many folks and that lots of people collect them. So here is the story of my city mug collection:

**Pike Place Market – I bought this mug at the store at 1912 Pike Place, in Seattle’s Pike Place Market.  Because I still like the original store, I thought I should have this mug.  I have found myself visiting this store increasingly less often because close by is another great Starbucks on the corner of First and Pike Street. (Please note that Pike Place and Pike Street are different streets, running opposite directions).  I need to get back to 1912 Pike Place soon. It is still a Starbucks with a La Marzocco espresso machine.  Every drink is handcrafted just for you.

**Boston – Last summer, I took a trip to Boston to visit my sister in that area.  I figured that since I was in Boston, I might as well buy a mug. I grabbed a city mug.

**Portland – In November last year I drove to Tigard, Oregon to do a store review for this blog.  Click here for the store review.  I was just outside of the city of Portland, in Tigard, and figured since I had driven that far, I might as well pick up a mug.

**Vancouver – I was at one of my favorite Starbucks at First and Pike Street in downtown Seattle and I saw this mug.  I had actually made a trip into the store knowing that it would be a wonderful place to take pictures of sparkly donuts because of its beautiful store design, and the store has really lovely for-here ware.  My previous blog episode on the mini sparkle donut is here.  This unique store sometimes receives unusual merchandising because it is dubbed the “heritage” store design, and it is still considered one of the Starbucks showcase design stores.

I was at First and Pike, saw the Vancouver mug and thought, ‘where have I seen that bridge before?‘  Then I remembered the Via Ready Brew road trip episode with Brad Nelson walking over a suspension bridge in Vancouver, Canada!  I asked a barista about the merchandising and was told their store received a very limited number of exclusive items for Canada because of the Olympics.  If you would like to watch Brad Nelson walk over the Capilano suspension bridge in Vancouver, click here.  For those readers who do not know, Brad Nelson’s claim to fame is that he is the official voice of the Starbucks twitter profile.  Who knows, he may be famous for other things, but that I wouldn’t know! Notice that in the YouTube video, Brad is using a Starbucks Vancouver city mug to drink his Via Ready Brew.

**Seattle – I bought the Seattle mug at the same time as the Vancouver mug.  I figured why buy just one mug?

**Ohio, Dallas, Houston – All of these mugs were unexpected wonderful surprise gifts to me.  As at times I have given coffee away to people, or connected with other Starbucks enthusiasts through social media, and at times I have been surprised by an unexpected package or gift of a city mug. I’m touched by thoughtfulness of the people around me. You see, this is part of the beauty of Starbucks: It has this odd power to connect people with really big hearts.

For the Ohio mug, I have been told that the boat featured on the mug is this riverboat featured here: http://www.bbriverboats.com/

Anyone else here collecting these mugs, and if so, which is your prize mug?

This is also an open thread. I welcome any Starbucks related conversation in the comments.

Thank you again to Larry of Seattle Custom Framing for his assistance with the photography in this blog entry.

How good were GOOD sheets at Starbucks?

January 20, 2010

Remember GOOD sheets at Starbucks?  Before I talk about the GOOD Sheets, I have talk about the background story to them.  The background story to Starbucks launching them is as follows: In March 2008, Starbucks launched My Starbucks Idea.  I wrote a previous blog entry talking about some of the problems that My Starbucks Idea [...]

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Goodbye Dorothy Kim, Starbucks EVP Global Strategy

January 18, 2010

Dorothy Kim, a Starbucks partner since 1995, leaves Starbucks. And here, so I hear, is Starbucks’ goodbye letter to her: Dear Partners, I would like to let you know that Dorothy Kim is resigning from the company, effective February 5. Dorothy is a 14-year Starbucks partner who most recently led the company’s Global Strategy and [...]

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Mini sparkle donuts at Starbucks: Do you like them?

January 17, 2010

This blog entry is about mini sparkle donuts. That’s it! Nothing complicated here! I like them. The vanilla one is my favorite. The frosting is wonderfully sweet and rich. I don’t even know what those sparkles are (okay, I assume sugar) but they’re wonderful little sprinkles. The donut part of the donuts is moist and [...]

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Charitable Customer Donations at the Register at Starbucks

January 16, 2010

Now is the time to talk about charitable small monetary donations at the register in Starbucks company-operated stores.  Once in a while people visit  mystarbucksidea.com and post idea threads which essentially say, “donate small Starbucks card balances to charity.”  Granted, there are not an overwhelming number of these threads, and I’m sure the dark cherry [...]

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In Conversation: Bryant Simon, author of Everything But the Coffee, Learning About America From Starbucks

January 14, 2010

Bryant Simon is currently in town visiting Seattle on his book tour, and StarbucksMelody got a chance to catch up with him at Roy Street Coffee and Tea and ask him a few questions.  Again, I am reminded that I am hardly a professional journalist and I need more practice at this, but here are [...]

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Casi Cielo coffee returns to Starbucks on January 12th!

January 12, 2010

Casi Cielo whole bean coffee returns to Starbucks on January 12, 2010! This annual seasonal offering was first created by Starbucks for the Seattle restaurant, Canlis, and other fine dining establishments.  Introduced and unveiled officially in October 2004, this blend is now in its fifth year. It is only offered in Starbucks stores during the Winter [...]

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