On September 9, 2009, StarbucksMelody.com was born. I started this site with a purpose: To create enthusiasm around Starbucks, to promote a community of others interested in that enthusiasm, and to be informative about the products and brand, and not just write blog content that is based on whatever is hot in the news. I wanted to create my own stage. Even if there were no audience, I wanted an outlet for my thoughts and ideas about Starbucks as a brand. Hindsight is 20/20. Since I had no idea what I was doing when I started the blog, I just named it after me, but in retrospect, not sure I would have done that. Too late now: We’re stuck with “StarbucksMelody” as the url.
First and foremost, I need to go through a round of thank yous:
The blog would have never have happened if it hadn’t been for Kelly of Wildsagemarketing. Shortly after Labor Day weekend 2009, I was summoned to Jury Duty in King County Superior Court. I had just recently been on a Labor Day road trip to Northern California, and tried a test product called the Honey Vanilla Vivanno. I wanted to write about it. I wanted to blog. I had no clue how to make a blog, and didn’t want to put together something sloppy. I wanted to appear professional, even when I’m clearly not! During voir dire on a civil case, I made friends with Kelly, who was a prospective juror nearly adjacent to me (one person in between us). I don’t know how it happened but I mentioned that I used twitter, and Kelly said she was using it too. I asked Kelly what she did for a living and she said that does marketing and creates blogs and websites independently. I said, “oh, I need a blog. Do you like Starbucks?” The answer was “yes,” she likes Starbucks, and very quickly out of that, a blog was born. All I do is create content, and Kelly does everything that relates to layout, widgets, etc … There would be no blog without Kelly! Thank you Kelly!
In addition, I have to thank Seattle Custom Framing located in Seattle’s Belltown neighborhood. They’ve helped me enormously in numerous ways. Molly has framed things for me, taken numerous pictures for the blog, and we’ve had lots of caffeinated conversations. On top of it all, she’s a bold coffee drinker. Thank you Molly.
When I started this, I had no idea what I was getting in to. I had no clue how much work this was going to be. This is like having a part-time job on top of a full-time job. At numerous points, I’ve nearly given up. It earns me no money. It does zero to improve my professional life. However, I have a genuine joy for coffee and I really do cherish the experiences that can be had in a Starbucks. The people here who comment are great motivators to me. In the course of one year, I’ve managed to reach out to well over 55,000 unique readers from 144 countries. I’m thanking all 55,000 of you right now. The experience of being able to amplify the fun that Starbucks has to offer is quite addictive, and to see it spread like a contagious coffee zeal, is unbelievable. I need to especially thank every single person who has left a comment, or sent me an email, or otherwise reached out to me.
Blogging future:
I can’t continue to write and maintain this blog at this pace. When I make requests of Starbucks, I’ve also been told “no” to a number of my specific requests. I am totally amazed that I’ve come up with a year’s worth of content. If I continue to blog at the pace of 3 to 4 times per week, two things will happen: I will wear out and I will run out of content. I think in the future, after today, this blog is going to update less frequently. My goal will be to update the blog twice a week, on Sundays, and Wednesdays. At one point I tweeted (I think) that I was going to just completely quit blogging on September 9th, but I’ve changed my mind, and now resolve to blog according to a twice a week schedule. I hope that everyone reading this will click on the button about ‘subscribing’ to the blog so that you’ll be notified of my blog updates!
There are a few other blogs that I read, so I invite my readers to visit them too. Just be sure to come back here when I update my site! 😉 Please click on the subscribe button on the upper right of your screen!
- Mike Crimmins in Florida writes the Daily Shot of Coffee blog – Fun because of the wide variety of coffees he finds to review, and he sometimes does great round up posts featuring the best of the best of a variety of coffee blogs (and there really are an amazingly large number of coffee blogs).
- Melissa Allison of the Seattle Times produces the Coffee City blog – I met her in person luckily right after this blog started. I owe her a big thank you for the encouragement, retweets, and mentions in her blog. She has a great Seattle-focused coffee blog.
- Andrew in Canada writes the Starbucks Passion blog – He is essentially doing the exact same thing as me: A customer with a Starbucks enthusiastic blog.
- April in Florida produces the Coffee Vanilla blog – A coffee oriented blog, with a lot coffee beverage passion, and sometimes great recipes too.
- Valeria in Italy/ Pennsylvania produces Conversation Agent – It’s a blog about marketing, PR, and blogging. I like it because she has a style of writing that when you’re done reading her content it leaves you still thinking and pondering. Of course, she does NOT need a plug from me. Her blog is well-established, and very active.
The best of the first year of StarbucksMelody:
At this one year review point, I hope that readers will take a look back at the best of the best of the blog entries. I’m sure that some of these blog entries irritated Starbucks, and some gave our Siren a little joy. Here are a few gems from the archives (by the way, including this blog entry today, there are 177 blog articles on this site. That makes it tough to pick out a few below!):
The best of store reviews:
- The First Starbucks – 1912 Pike Place – This blog entry takes you on a virtual trip into the Pike Place Starbucks, and it’s an uplifting store visit.
- Legendary lives in Eureka, California
- New Clover in Gold River, California – I have special fondness for this one because I got to put on a green apron!
The best of Starbucks history posts:
- The 1992 Starbucks Shareholder Report – This is the complete online shareholder report of the very FIRST report published in 1993 for the 1992 year. It truly represents the ideals of a tiny corporation in 1992.
- A Starbucks history lesson: Bottled Mazagran – This is a fun history lesson about the first beverage produced by the partnership between Pepsi and Starbucks. And it didn’t sell so well.
- Passion for Coffee: A 1994 Starbucks book – This also demonstrates the incredible passion Starbucks has for coffee.
The best of the best – Blog posts that everyone loves:
- Starbucks Chalk Art – Entries and Winners – This is an amazing blog post featuring lots of reader-submitted pics of amazing barista chalkboard art. So much talent wearing green aprons!
- Streetlevel 101 – There are two mercantile Starbucks – This remains as a solid blog post to somewhat explain that there are TWO non-branded Starbucks stores. Though given that so much time has gone by, it needs minor updating in terms of food offerings, but it is still a solid blog post.
- The faces of Starbucks – Candid pictures from the land of green and black aprons – This is a fairly recent blog post, and it’s a joy to see all these great photos. Thank you to every single person who sent in a picture to make this great.
- An introduction to Shared Planet – This is actually not the most popular blog post ever but the information in it is still solid, and it’s a great basic introduction to ethical coffee sourcing.
The best of coffee education blog posts:
- Starbucks Caffe Verona Coffee – This blog post gives a fun little history about Verona.
- The magic of Sumatra and Aged Sumatra – Who doesn’t love these coffees? Such beautiful complex flavors! This blog post gives some sourcing information.
- For the love of Mexico Chiapas – This was a seasonal coffee offering in January of this year. I hope it comes back. Really a delightful coffee, and this blog post is an example of a superb coffee tasting event to showcase this coffee.
- Galapagos Island San Cristobal Coffee Roasting Event at the Starbucks Headquarters – This is a fun blog post. You can see the white bags that the green beans are shipped in to Starbucks. There are a few photos showing the roasting of this coffee during a few different stages.
The blog posts that caused controversy and/or likely made Starbucks wince and wish I would go away:
- Shareholder Meeting Round Up – The extremely gossipy I will regret posting this version – The blog title says it all, and is still the truth. I probably should have de-published this a long time ago.
- For a few minutes, Howard Schultz, Melody, and Winter all in the same room – This blog is mostly an interview with Winter, who is famous for being on a quest to visit every company-operated Starbucks in the world. The post was written with a tone of regret, that Howard Schultz walked right past us, and didn’t say hello. It was a moment of sadness because Howard has said hello to me several times before, and on this moment, I wished that Winter would get to meet Howard. But I can’t make that happen.
- Should Starbucks’ Michelle Gass go on UnderCover Boss? – Who likes this idea? This is a blog post inspired by UnderCover Boss! (And blog posted with great apologies to Michelle Gass!)
The most personal blog post:
- This little Starbucks Air Force Bearista Bear – This blog post has nothing to do with Starbucks, and it is truly stories, all very real to me, of life and death.
The best of the posts that relate to the Starbucks card:
- The First and Battery Card – This card is also called the “Twilight” card. It features the front of a big store with heavy curtains, in a classic old building. I like this card because it is a real Starbucks here in Seattle. This blog entry teaches you a little more.
- Understanding MyStarbucksRewards – The four common pitfalls – I think the rewards program can be confusing in many ways, but these areas pop up frequently as problem areas.
- Top ten reasons to be a part of MyStarbucksRewards – I wrote this to be funny, but even now, I still kind of like this blog post.
- Collecting Starbucks Cards and Howard Schultz’s autograph – This is another just for fun blog post about the Starbucks card.
There are more posts that I particularly enjoy but I don’t want to overwhelm this blog entry. And now, I end this one year round up by saying that I hope that you will stay with me for another year’s journey with Starbucks. Tell your friends about my site! Come back every Wednesday and Sunday!
And now it’s your turn to say whatever you want in the comments, tell me what to blog about in the future, tell me your favorite blog post, or give me your two cents about this site, or should I just call it quits? …Anything related to Starbucks or this blog is fair game in the comments.
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Congrats on the first year! I know it isn’t easy, but at the same time I couldn’t imagine not blogging about coffee at this point. I have a feeling you know exactly what I mean by that.
I hope this year is easier for you and I look forward to trading guest posts again. If there is anything else I can do, please let me know.
Thank you so much for including my blog in this post, really honored and didn’t expect that.
Congratulations on a WONDERFUL first year. I hope you never quit! We’d rather have a little Starbucks Melody once in a while than none at all!
Melody first and foremost congratulations on an absolutely first great year and wish you many many more years of great content and community. This blog rocks and the info and sharing on it is by far one of the best blogs around. Don’t stop even if it means only putting up threads twice a week. The community here is outstanding and SB should learn something from you.
Congratulations and thank you Melody!
I’ve enjoyed reading the blogs, and the comments, and I plan to keep coming back even if you only update once a week!
Congrats!
Your town is a sacred place of Starbucks where the history of Starbucks originated and topics about Starbucks are abundant there. You have to send various news about Starbucks to the world. Please do not monopolize it. Haha.
I learned a lot with this blog about Starbucks. I really appreciate it. And I thank for the “Seattle Times” which was a chance to know this greatest blog. Thank you Melissa Allison.
I love Seattle City. Mel, please find my wife as soon as possible. Thank you. 😀
I cannot believe it has been ONE yr!!!!! amazing! and I think most of us have learned and shared tons of stuff here. As for your time, I think you can even blog once a week, and this will survive. Twice is plenty….I can’t even imagine all the hard work you do on this.
So, huge congrats!!!!! You’ve done an amazing thing here and educated and informed people alllllllllll over! and I thank you.
Congratulations on 1 year! That is true you can consider the Anniversary special for you! 🙂
I have thoroughly enjoyed every post and I am so glad you decided to keep on going for another year! Thank you for the time and effort you put into this to educate us all!
Thank you everyone for the many congrats! @Nob – You are right! I owe a special thank you to Melissa Allison! In someways, she introduced us! I need to put her blog up there too.
Congratulations on one year of blogging, Melody. That is quite a feat with a full time occupation. I’m fortunate to have met you on Twitter and to have had so many opportunities to connect with you, which I hope will continue. And now I am a frequent Starbucks customer to boot 😉 Thank you for your kind words. Keep challenging convention and asking pointed questions.
Happy Anniversary and THANK YOU for putting this community together! I cannot believe it’s been a year and wow, look at all you’ve accomplished.
Special thanks to Kelly too who is so talented (and Molly who does beautiful photography)!
Melody, thanks for an enjoyable and informative year of sincere blogging about your Starbucks passion.
Best wishes for many more years and thanks from an appreciative reader. ;0)
Congratulations and Happy Anniversary!! So glad you’ll be sticking around in the blogosphere!
Love the new design!
Congrats on your one year anniversary 🙂 I wish I found your blog earlier. I enjoy reading your tweets and blog about coffee. Thanks for also sharing a few of your favorite coffee blogs with us 🙂
Congratulations, Melody! I love everything about your blog and the passion for our Company you inspire. Thank you for providing a FOURTH place!
Congratulations! Your blog is so great 🙂 I love reading it!
Melody! Congratulations!! I can’t believe it’s already been one year. But when I look back at all the rich content here I can’t believe it’s ONLY been one year! I’m glad you are going to continue writing. This is a wonderful blog and I’m so proud to get to be a part of it! You rule! (sipping sbux) 🙂
Congratulations on your 1 year blogging anniversary Melody! Over the past year, I have found your writings to be thoughtful, insightful and inspirational. Talk about “enriching peoples daily lives” (Green Apron Book) You capture that every day with your online presence. If it weren’t for you, I wouldn’t have met so many awesome people/partners literally around the world. I’m happy that you’ve decided to continue on, keep up the great work! 😀
Yay Melody! You’ve done it- one full year of awesome content! I can’t wait to see what you do with this next year. Carry on, dear. 🙂
Thank you for the mention, Melody. 🙂
Happy blog anniversary! Your blog is always one of my favorites to read. I love seeing your posts pop up in my reader. I love when you do reviews on the different roasts at Starbucks. You have access to many varieties that I can’t get my hands on, so I love hearing your thoughts on them. Keep up the great work!
I need to reply to so many comments but I have got to get to work! @Valeria @Kelly @ClarkKent —
Thank you everyone who commented, and I’m still open to suggestions too. @Valeria – Awesomeness! I am glad you’re visiting Starbucks now. I’m only sorry you’re not here in Seattle. @Kelly – Awww that fateful jury duty. You are awesome. @ClarkKent – thank you for noticing the new background! I was wondering if anyone would like it. I think it looks cleaner. @deniseR – It’s been awesome connecting with like-minded coffee souls. You are great too!
Please know I love ALL comments, and half the time that I am tardy with replies, or a failure about replies, it’s because I have to work for living!
I was so busy reading the thread that I did not notice the new background. Very pleasing to the eye. Looks great.
Thank you for this blog and what you do to support it! I am thankful for the opportunity to get to know you, and countless other Starbucks enthusiasts, through your blog.
I’m looking very forward to another year! And I’ll promise to comment more often 😉
My biggest CONGRATULATIONS to you and your blog!
It’s an amazing place…and it became an important part of my daily internet life. I recommend your blog to as many Starbucks people and partners as possible here in Europe. They should all become part of it, too.
You do a wonderful job! Thank you so much, Melody!
Happy Aniversary Melody my friend! You do such a professional job with your blog and I just love reading it. You are such a good ambassador for Starbucks I don’t understand why they don’t pay you for the time and thought you put into this. It is quite informative. KEEP UP THE GOOD WORK MELODY!!
Congrats Melody! A celebratory Beecher’s cheese plate is in order!
I didn’t realize this blog was this new! The community makes it feel like it’s been around a lot longer. Thank you for your generosity and for encouraging so many coffee drinkers to have a place to comment on/discuss coffee without a bunch of grumpy trolls around. 🙂
Again, congrats to you and this wonderful view and outlet to the company I love. Being a Bux Manager and visiting “other” sites that discuss (really? more like argue!!) the Bux life, I found a home here with your blog. Though I’m more of a “stalker” than a vocal fixture on your site, I’m so proud when I come here and sometimes revitalized when things get rough in my store.
So thank you. Thank you for keeping a positive vibe in the community of Starbucks. Please keep going. You would be missed if you stopped.
Congratulations, Melody! And very glad you’re still going to keep blogging! We’d miss you terribly. It IS amazing what you’ve done!
I agree you have done a fantastic job in building a community in such a short time! Thank you again!
Thank you for inspiring me. My Starbucks heart burns brighter because of you~!
Melody! I am so happy you aren’t going to quit blogging! It feels a little selfish saying that because I know that you’re busy, and this blog probably stresses you out to no end. But your fans love it! They really do!
Its so neat to see that this has been around for a year. I remember Skooter and I talking about the honey vanilla vivanno post when it first came out! A lot of mornings he’ll come in and say to me, “Cameron! Have you seen Melody’s new post?!” Ha! To which I mostly respond to with a “YES!” I have your site bookmarked, and compulsively check it when I’m online.
Its neat because I’ve known you before your infamous blog. I think first through StarbucksGossip, and then through V2V, and even further on twitter.
I thank you for all the gift cards, Clover small batch coffees, Pike Place Special Reserve, and a lot more! I think if some readers found out some of the cool things I’ve gotten they’d be jealous. 😛
… But, yes! Congrats! Way to go! We all love your blog! 🙂
Happy Anniversary!!
Happy Anniversary!! Thank you for creating and maintaining such an informative and fun blog. As others have written I thought the blog had been going longer as it is so professional and has so many followers, I only found it late last fall. Thanks for all your twitter giveaways too, love those :). My favorite Starbucks post was about the different city cups people collect, followed closely by the Sumatra post. And I must say I really liked reading more about you in the garage sale, starbucks bear post–good luck and best of everything, I will certainly keep reading
Happy Anniversary!!!! Great things happen on 09/09!(it’s my wedding anni, too) After reading all the responses of everyone, all I can say to you, Melody, is “Told you so!” I told you that everyone LOVES this blog and feels uplifted, informed and thoroughly inspired by your enthusiastic entries. I also told you that everyone would completely understand if you needed to cut back a little. Don’t worry, we’ll all still be here.
Thanks @CD for always acknowledging my photos. It’s so much fun and Mel won’t let me do it for free. But I feel a part of this community and am enjoying this blog more than I ever expected to. This is really so much better than many others out there on many different subjects. Thanks, Melody, for letting me be a small part of this.
I have to add another comment once more about this great blog. I enjoy SB, but do not drink coffee- I love their green tea. What I find so great about this blog is that Melody shares info and insights into everything SB and does not exclude those of us that do not drink coffee. Thank you Melody for thinking of the whole community of readers and the people that make this site great. It starts with you! And Molly I agree that Melody makes you feel part of the community.
I hope you give yourself a huge pat on the back — you’ve produced excellent, well-written essays that are informative, well-researched and interesting. (That 1992 shareholders report comes immediately to mind!) That’s no mean feat, especially with the type of day job you have. How do you do it all? I don’t know, but I thank you!
Congrats on your first full year! It definitely doesn’t seem that long. Keep up the good work!
Happy “Blog-er-versary!” 🙂
Thanks for the great community you have built. When I joined twitter (around this time last year) you were my first comment on a post that I wrote about the new starbucks rewards program. Then you were one of my first followers! Well now I have 400 followers and you are well into the stratosphere! Its been amazing watching your blog transform and reading your thought provoking posts. In so many ways you have made me love coffee and starbucks even more (amazingly enough) and made one feel like they are part of a wonderful community. What you have built here in the past year at this point will grow exponentially, so its great that you are going to keep at it! As a new teacher with a hectic job and crazy hours I have no idea how you do all this. I used to keep up with blogging and twitter but that was because I worked a job that allowed this to happen. Youre quite dedicated and it shows.
Congrats!
Happy Anniversary Melody!
To many more! 🙂
Alex
Melody, I love your enthusiasm for Starbucks! And I always love reading your posts! Congratulations on a great year, and I hope you continue to have a lot of site traffic and great conversations. 😀
It’s amazing how fast a year of blogging goes by! Happy 1 year!
I’m so happy you’re seeing where this blog takes you. I’m also glad to see that you’re scaling yourself for sanity (2 posts a week is AWESOME!) My blog is a personal blog not a world community blog and I’m good to make one blog post a month (feels like) I can’t imagine the energy and time it took you to keep this blog up for a year non stop with the volume AND quality of the posts that you have here. I look forward to future post from you and will treasure them 🙂 Thank you Melody for sharing your Starbucks/Coffee/Passion with us 😀
First big congratulations on a project that is purely your passion!!! Wince, grimiace, fume even sometimes as a partner in Marketing being paid to build programs, represent the brand and who knows firsthand not only the true ‘why’, but also the future changes coming which can’t all be unfolded before your blogs hit is how some of your passion has personally affected me and my job. I’m not sure there are a lot of people out there who have their jobs publically commented on by a single force like you. It’s great and hard at the same time.
And then there are smiles, laughter and joy to see how well you get it, how much you love it, and how many people we learn from because of you.
Thank you Melody – and again my biggest congratulations!!
@Every single person who commented in this thread:
It’s nearly 10 pm in Seattle. During the course of today about 40 people have commented in this thread. There are tons and tons of people I need to reply to. I can’t write 40 replies. That would be longer than some of my blog entries. So if I haven’t responded directly to your comment, PLEASE don’t think I didn’t read and cherish your words. I’m overwhelmed by this response, and it’s way more than I imagined. So a few replies:
@Nob – Your replies are so awesome. Seattle is a sacred Starbucks town! But I’m very sorry that I don’t know anyone to marry you off to so you can immigrate here. LOL.
@Donna – Thank you for mentioning the Air Force bear blog post. I felt a little torn putting that one up, but I am glad I did.
@cmanmama – I hope you’ll come back and play in our comments some more! Don’t stalk! Join the fun! But seriously, your comment is inspirational. It feels amazing to know that I’ve reached people and extended the green apron experience – the glow of it really – to a little space outside the 4 walls of a Starbucks.
@Valeria – I feel really really privileged to have you commenting. You know I look up to you as a celeb of sorts. Your blog helps make mine better. Though are niches having nothing to do with one another, I can use concepts learned from you to make my blog more interesting. Heck, I may be creating a personal brand here. 😉
@UniqueBlog – I don’t see enough of you on here! You could tweet a little more too!
@Natalie – Thank you thank you thank you. I’m sure I stress out a few people in the SSC now and then, but if the joy outweighs the stress, then it’s all good imho. Thank you for every single word you’ve written to me.
@Natalie,
I do not know you or the others at the SSC that read this blog, but I would like to thank you for your comments. I appreciate your honesty with respect to your own struggles with this new world of social media. I work for a large corporation that is also experiencing growing pains in the age of social networks and social media.
Starbucks has spent decades building a brand and a third place. It is indeed a beloved brand and a cherished third place.
But 2010 is not the same as 1996 or 2006. The times have changed and the development and growth of a brand is no longer solely in the hands of the company.
Melody has created Starbucks’ “Third Place.” She is extending and building upon the work that you and Howard and so many others have done.
If I could be so bold as to offer advice, I would suggest that you simply embrace what Melody has created here.
Welcome. To YOUR “Third Place.”
Hard to imagine that your baby has turned one already. It seems just a short time ago that plans were being hatched for your trip to Texas & the excitement that brought to all. It was a chance to get to know someone I would not have ever known otherwise. Your bubbly persona and genuine love of the coffee shines through in all your posts, I don’t personally like Sumatra but I’ll give you that preference, ha ha I know I haven’t always been the easiest of Starbucks partner/fan, the dynamics of the company have changed so much in the last 3 years. Your passion has given me reasons not to leave just yet as you know my frustration sometimes. I love how your view is from both sides of the coin but then again that is what makes you a good lawyer. You live it every day being in the Seattle area & share what you think, I love that. Your twice a week plan should work well with your personal life and your professional career so just keep doing what you can when you are able. You have many fans and I talk about you with all new employees if they want a good information source. BIG HUGS 4 your Anniversary, it’s cool that you and the coffee can both share this time of year.
Happy one year anniversary, Melody! This blog is so amazing! I’m actually surprised that it’s only a year, since all of your posts are so informative and fun to read! I actually thought you’d been doing this for years. lol. I’ve been enjoying your posts since the Starbucks Chalk Art entry (glad you featured it on this post again, loved it!) and after reading a new post I’m always looking forward to your next one! I hope you won’t over do it but will continue to look forward to your future posts! Congratulations from Japan 🙂
PS: Thank you for the link! I’m very very honored 😀
Congratulations on hitting the one-year mark, Melody. A proud day indeed! ;D
I see you and I will have the same updating schedule, now. Sundays and Wednesdays: awesome! Haha, great minds think alike, right? ;P
Congrats Melody! I’ve loved learning more about starbucks over the last year. 🙂
I think the two highlights of the year for me was 1) watching you ask Howard Schultz a question live on my desktop at work….which come to think of it, still hasn’t been answered…..It kind of reminded of me when Indiana Jones was told “top authorities” were working on the secrets of the Ark while it was being secreted away in that giant warehouse. (Next to my 10% discount)
The second would be reading your entry about your trek to Eureka, California. I remember reading the beginning of your post and exclaimed, “You did what?!?!” I guess I made the Seattle-L.A. bonzai roadtrips too many times in college back in the day…as I knew exactly how long that drive would be! I then started over and read the entire blog to several coworkers.
I have my Droid phone set up with an RSS feed (along with Husky Football, the WSJ, and NPR Marketplace) so if I have free time (usually at Starbucks) I can check for new stories and then click-thru to them. Do your webstats show the people logging in from Starbucks WiFI locations to read your blog? (in Socal it shows with the store number – nmd.sbx11894.glendca.wayport.net)
Anyway, congrats on your one year anniversary….I look forward to many posts in the future!