‘Tis the season for ‘Pay it Forward’ at the Starbucks drive thru.  This is when one a car offers to pay for their own beverage, plus the order of the car behind them.  It can trigger a string of cars, all who arrive at the beverage hand-off window and discover their order has been paid for by the car ahead of them, and then that car offers to pay for the car behind them.

A reader wrote to me today to tell me that a store he’s familiar with had a 73-car chain of “Pay it Forward” today (December 13, 2013)!!  The Pay it Forward chain happened between about 7:00 am and 8:30 am at the Buck and Lemon Starbucks in Reno, Nevada.  I think 73 cars is impressive! What a great pic of a partner keeping tally of all the cars!

photo-10 - Pay it forward - RenoI thought this a great Starbucks story!  It seems like the Pay it Forward phenomena is something that happens at the drive–thru, and there really isn’t a cafe equivalent of it.  If you’ve got a great Pay it Forward story, please share it!

Happy Holidays!