About one year ago, I wrote a blog post reviewing the Pink Lime Frozt beverage, which was in an early testing phase. That test lasted just the summer season in a small area of California (as well as a small area of Michigan) and then was removed from their menu. That’s a classic test: Try a new product out in a couple of geographies for a little while and see how it goes.
As of early May this year, the Pink Lime Frozt has now entered a second stage of testing. From the comments in the previous blog post, it is clear there are two Frozt beverages now: Pink Lime Frozt and Coconut Lime Frozt. By the way, when I tried the Pink Lime Frozt back in July 2011, I had heard that there were a couple of small variations of the recipes being tested. It could be that the new May 2012 Pink Lime Frozt has again had recipe tweaks. The Coconut Lime Frozt is new, and was not part of the July 2011 testing.
Also from tweets and the comments in the previous blog post, it appears that the new 2012 Pink Lime Frozt and the Coconut Lime Frozt are being tested in Dallas (and its suburbs); Atlanta, Georgia (and its suburbs); San Jose, California; and possibly parts of San Diego, California.
I haven’t had the chance to try the new Frozts, though I wish I could! Feel free to weigh in on how you like them. What do you think of these new beverages?
Thank you so much to my regular readers who sent these great photos!
(By the way, if you like reading about Starbucks tests, there are more here. Keep in mind, very few tests actually get to the point of a national launch.)