I recently got a coupon in the mail for a free bottled Evolution Fresh juice at Starbucks. I thoroughly enjoy coupons for freebies courtesy of MyStarbucksRewards.com. It’s been a long while since I’ve gotten such a coupon in the mail! I have to assume that this particular freebie coupon was only sent to a very small number of people: the bottled Evolution Fresh juices are not nationally launched yet. They’re everywhere in Seattle, and perhaps most of the greater Seattle area, but so far it is still a limited launch.
By way of reminder, on April 17, 2012, all Seattle Starbucks began selling Evolution Fresh bottled juices. Naked juices are no longer available. I totally see this as an improvement. Personally, I was a little bored of the Naked Juice flavors, and I welcome the deliciousness of these juices. I am totally surprised at how much I like the “sweet greens'”one. Celery and lettuce are not usually my style for a juice. I especially like the Carrot Orange Mango flavor too.
The in-store flavors of Evolution Fresh juices are as follows:
- Sweet Greens and Lemon
- Essential Vegetable
- Carrot Orange Mango
- Organic Orange juice
- Pineapple Coconut Water
- Mango and Fiber
Right now there is one Evolution Fresh store in Bellevue, Washington, and a second store planned in downtown Seattle. I can’t wait for the second one to open up. Just as a reminder, when you are at an Evolution Fresh store, you can pay with your registered Starbucks card and earn “stars” in MyStarbucksRewards. The cards are seamless between the two businesses. You can register your Evolution Fresh card and use it as a form of payment at Starbucks stores.
As is tradition, I write a blog post every time I receive a MyStarbucksRewards freebie from Starbucks. If you want to browse the whole category on the Starbucks card and loyalty programs, click here.
Did anyone else get this? I think it is probably unlikely that very many people reading this received this coupon, since it was likely only sent to a very limited geographic region.
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Melody what a great free reward coupon. Obviously, did not get this one. Too bad SB is not expanding this brand beyond Seattle. I just can never figure out their logic with how they market certain products, etc.
@purple1 – Starbucks has said that they’ll be growing the Evolution Fresh brand. It’s starting small, and it’s starting in the Seattle area, but eventually it will grow. And products are marketed to geographies where they’ll sell.
Starbucks has the potential to be a brand of “best ofs” and while Naked and Odwalla juices are really good juices, there is the opportunity to serve the best and Evolution could become that. Of course, such good will from a product may or may not translate across the entire product line when things like cookie crumbs (and pudding) are added to fraps.
PS I’ve never been a fan of the gold/black design of the post cards but they are instantly recognizable, aren’t they?
Melody I understand how they choose products that sell in a particular market and promote them there, but I would love to see their stats to truly understand the market share in each region. I say that because sometimes I think they are wrong in what they think sells in one particular area and what does not sell. I suppose also that is the purpose of test products! I also know that within one region they feel one product might sell in one store and not another. Do not totally agree with that logic.
@purple1 – I’m not sure I understand. Starbucks starts small with new products, and then grows them larger. There’s no doubt there will eventually be Evolution Fresh juices available in your local Starbucks. Starbucks has said that their plan is to sell EF juice in all their stores. And some food and beverage items are regional and local – actually not that many, but some. Actually, there are very very few regional food and beverage items. Is there something specifically that you’re looking for at your neighborhood stores? I’m sorry but I think I’m a little lost in this conversation.
I would be happy to even get MOST of the drink cards I have earned…especially recently.
I called, I’m all registered bla bla bla……someone is just not doing their job…at least not well enough. I’ve earned more sweet15 cards than ever recently, past 3 mnths, and probably recvd the fewest.
Sorry did not mean to have a confusing post. I understand that there are some products that are only sold in some regions as per the black and white cookies, the mallorca sweet roll, etc. I think these products would sell in Seattle or elsewhere. I know some of the nonfood products are only sold in one store over another because SB feels they would not sell in one store.
Well, aren’t I jealous. 🙂 as for the issue of receiving the Sweet 15 cards. I also have a similar problem and my husband even more. I can’t wait until they just email the cards or incorporate the, within the app. The physical card is such a waste or resources. I am surprised they even started that. Perhaps that idea should be an opt in for those without email or digital means to receive the cards.
Colour me jealous 🙂 I think it will be quite some time before Canada gets these…I will just have to live vicariously through your blog (and maybe take a trip to Seattle to try them myself, haha)
Happy happy Birthday Melody!
I can’t wait until they just email the cards or incorporate the, within the app. Thanks that you’ve shared.
Happy Birthday Melody!!!!!
@purple and @Denise – Thank you for the birthday wishes!
Yes – Happy Birthday Melody! 5/17 is a great day!
Melody, I was able to purchase a bottle of Evolution Fresh juice (I think a Mango and Fiber?) at my local grocery store (Dominicks…it might be called Safeway where you live?) IT WAS DELICIOUS! Everyone at work wanted to try it, too, and they all really enjoyed it. I can’t wait until Starbucks replaces all of the Naked and Odwalla juices with Evolution Fresh.
Happy Birthday!!! 🙂
I live in the Inland Empire of So.Cal & this is where Starbucks purchased the San Bernardino Co. from. They previously made NAKED Juice locally & I loved them. I can’t wait to see Evolution drinks here. I hope they used some of the old company’s blends becuase the Green-C cactus pear drink was so good Ice cold.
Melody, I just wonder about the pricing? is it reasonable?
@CD and Doug- Thanks for the birthday wishes!
@Supersteives – I’ve worried that the price of EF juices will turn away customers. In places where the economy is still extremely lagging, many customers aren’t going to pay $5 or more dollars for a bottle of juice – hopefully I will be proven wrong on this. The price tag is a little high.
It looks like there has been a lot of re-blending. In grocery stores, there used to be a “banilla” EF juice that was nearly a meal, and it appears to have been discontinued. I recall buying “Banilla” at Whole Foods some time ago.
Happy Birthday Melody!! Have a great day! 🙂
This is off topic so sorry but wanted to get it out there. Apparently Sbux…don’t know if this is a regional test or what..I was told iot was a “test”. In any case, every Friday you can buy a lb of either Blonde (Vernada or Willow) and get $5.00 off. (cost $11.95 normally) So, that’s a very big in-store discount. (you don’t need a coupon…but it’s only on Fridays) and you atill get the ‘free tall drink’ with your card.
Mabe the Blonde roast is not quite the big hit it was expected to be. ? anyway, intersting I thought…..
@DeniseR – I don’t mind a little off topic conversation. I have been very slow at updating the blog lately. Just busy. That is definitely an interesting test, and not the case in Seattle. Is there an in-store sign for it that you can take a photo of? I assume that Starbucks is trying to explore how many ways to leverage Blonde that they can. I do see people getting it at the register, though there are plenty of dark coffee drinkers too. I’ve heard that in some New England states, Blonde is offered regularly as an iced coffee. There are places in New England (and I’m not referring to Clover stores) where you could walk in and buy iced coffee, iced decaf coffee, or iced willow!! Three iced options! That’s amazing to me. And from what I know, it’s not really considered a test but rather a regional offering. Somehow, people in New England drink A LOT of iced coffee!
I do like Iced Willow. Just had one from the Clover today. I guess I do enjoy a very light and refreshing iced coffee and now and then.
@Melody: they have these little bookmark sz cards at the register by bags of Blonde. They’re not coupons..just advertising. I can get one tomorrow and send you a pic. (if they’re not displayed tomorrow, since it won’t be Friday, I’ll ask for one. ) $5.00 is a pretty big discount on an $11.95/lb of coffee!
ok. Just went back to my store and picked up one of these cards. (2, actually) will send you a pic in your email Melody…don’t know if you can read it so here’s what it says:
STARBUCKS along the side then:
Fridays only, enjoy $5.00 off any Sbux Blonde Roast whole bean coffee or Sbux VIA Veranda Blend 12-pack.
then, in smaller print it reads:
Must be redeemed when presented May 18, 25; June 1, 8,15,22,29; July 6, 2012, at participating Chicago Sbux stores. Baristas please display to customer; if offer is accepted, use ring code 961 and dispose of voucher.
2012 Sbux Coffee Comapny. All rights reserved.
SUM112-21978
That’s it. with a picture of a press and a box of Veranda VIA and 2 lbs of Blonde.
so, that’s it, altho I was told I needed no coupon..these were instore.? (I was buying this for my siater who asked me to…she’s in from nr nowhere in New Mex and likes this stuff 🙁
anyway, that’s the scoop!
Denise this promotion is an interesting one and I am going to my local SB later and am going to check it out if it is here. Curious as to why the Chicago market? Purely because of slow sales?
@purple: I hope so! (slow sales the reason…) keep the Blonde roast in the groceries and give us back more coffees (BOLD) in Sbux.
I hope they start selling them here in Florida! I think it would go over great!
I live/work in Seattle and am now bummed I didn’t get this in the mail(unless it arrives, say, today). Whoe the price point for these juices are high, I do know that, just like our coffee drinks, people will buy when they know about them.
I haven’t seen the juices around here yet, but I bet they’re coming….I saw a posting on their career website for position in Phoenix that concentrated on Evolution Fresh. They must be serious about expanding the product!!
I hope they’ll open one here in Portland. Happy belated birthday, Melody!
Are they at the same price point as Naked Juice? Because Naked Juice in itself is expensive, even at Costco.
@Earl Dizon – Thank you! It was a fabulous birthday this year. @CalWatch – The price point of Evolution Fresh seems to be a little higher than Naked. I think a number of the juices at Starbucks are right around $5.00 a bottle. I assume Starbucks knows just what they’re doing but that is expensive enough that there will be customers turned away at that price tag.
Melody – Evolution Juice will not be coming to Canada for a while….but in four weeks I will be on a family vacation in Seattle and will be sure to check it out!!
Unfortunately I did not get one of the freebie cards. Just drinking my first Evolution Juice (Sweet Greens) now, and am not all that impressed. The taste is okay (I do love that they didn’t sweeten it like some other bottled juices). But it’s very expensive for what it is – $6.50 (after tax) for a bottled juice. I frequent Chaco Canyon and Thrive (Seattle vegetarian organic cafes) and have paid more than that for a juice that is the same size (or smaller) that is all organic and actually juiced fresh while I wait. So I’m not cheap and no stranger to the price of fresh-squeezed juice. But for something bottled (in plastic, no less) and not even organic to be in this price range, I don’t think it’s going to last that long on the market. A number of my friends have said they won’t even try it due to the price. I wouldn’t buy it again.
Sue…I live in Southern California & couldn’t agree more about the price $6.00 for Evo Fresh. I live in the market that Starbucks purchased Evo Fresh from & couldn’t wait to buy it and then was floored at the price.
I did however, find out that Von’s Grocery Stores Also Safeway in other markets…sells over 6 varieties & if you use your club card for them most of the time so far have been 2 for $6.00 making them $3.00 each wich is pretty resonable…almost 16oz.They go on sale for this off and on So if you have Safeway around? or Von’s try them there. The Spicy Lemonade & Carrot Orange Mango are two of my favs. There is also a super Green thats pretty good too, but needs to be really cold or sorta funky.
I just moved back to CA from Puerto Rico. I actually got here because I was trying to search for the price in grocery stores because I noticed it today at Starbucks and it seemed pricy. I know it is carried at several places here in the Bay Area.
But I also wanted to point out to the Canadians that they may not have this juice but they are lucky to have the rewards program. The rewards program is not offered in Puerto Rico and I could never figure out why it was offered in Canada and not PR.
I just spent the past 2 years studying there and I lived at Starbucks. Sometimes I was there so long I purchased both breakfast and lunch. I would have had a ton of free drinks. So you guys up in Canada may not be able to buy the juice but you are very lucky to have the rewards program.