Starbucks partners in the Washington D.C. area will be writing the words “Come Together,” on Starbucks cups now through the 28th. (Starbucks calls their employees “partners.”) This gesture is a reminder of the strength of Americans in the face of the Sandy Hook tragedy, and the upcoming budget concerns in Congress. Starbucks lost a partner in the shooting tragedy.
Here is the letter on Starbucks.com:
So if you see, “Come together” on your paper cup, now you know why! The letter by Howard Schultz includes a link to a website called Fix The Debt, where you can sign a petition asking Congress to fix the debt crisis. It appears to be just Washington D.C.-area partners who are participating in this, but I don’t see why other partners can’t participate!
Here’s the full post:
Posted by Howard S., Starbucks chairman, president and chief executive officer
There are moments in our lives when we have an opportunity to ignite tremendous positive change—not just in the lives of the customers and communities we serve every day, but in our country. This was evident in the outpouring of support in the wake of the tragedy at Sandy Hook Elementary that claimed 26 innocent lives, including one of our partners (employees), Lauren Rousseau.
This spirit of connectedness and humanity is powerful; so powerful that if we unleash it, we can make a difference on a much grander scale.
In the spirit of the Holiday season and the Starbucks tradition of bringing people together, we have a unique opportunity to unite and take action on an incredibly important topic. As many of you know, our elected officials in Washington D.C. have been unable to come together and compromise to solve the tremendously important, time-sensitive issue to fix the national debt. You can learn more about this impending crisis at www.fixthedebt.org.
Rather than be bystanders, we have an opportunity—and I believe a responsibility—to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue. This week through December 28, partners in our Washington D.C. area stores are writing “Come Together” on customers’ cups.
It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.
Never before have we asked our partners to write something specific on our customers’ cups. These words express the optimism that’s core to the holiday season, to our country’s heritage, and to our Starbucks Mission. This effort is also being amplified by our friends at AOL and Patch who are joining us in activating their hyper-localnetwork of websites to share the “Come Together” message.
My hope is that this simple message will serve as a holiday reminder from Starbucks of the spirit that has always bridged differences and that we all have the power to come together and make a difference during every season of the year.
I wish you the warmest holiday wishes and a very happy New Year.