June 10, 2010
What’s 2300 square feet and has an even bigger heart? The brand new Starbucks inside Children’s Hospital Seattle. Coming soon: July 17, 2010 Starbucks is scheduled to open a new company-operated store inside Children’s Hospital in Seattle. Most Starbucks located inside other businesses are licensed locations, but this one is not. This is an all [...]
Read more –>
April 23, 2010
Many books have been written about the “Starbucks experience,” some criticizing it as lacking authenticity, and others heralding it as a gold standard. This blog post is Melody’s take on what the “Starbucks experience” means. This is not scientific. It’s just my own experience and observation. Yes, I believe the “Starbucks experience” is real, and [...]
Read more –>
Commentary: Starbucks Brew On Demand – The experience in the stores.
February 6, 2010The difference between a request and a demand is the ability to hear ‘no’ for an answer. This blog entry is my commentary about the experience created by Starbucks‘ “brew on demand” policy. This blog entry mostly focuses on the experience at the register – the few short minutes between customer and barista while standing [...]