Mini preview of Roy Street Coffee and Tea (Inspired by Starbucks) – Opens tomorrow morning.
Posted by Melody on November 17, 2009 at 8:00 pm
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The second “mercantile” Starbucks swings open its doors tomorrow morning at 6:00 a.m. This new store is steeped in the tradition of classic theater with fringe, varied levels of lighting and heavy red curtains. It’s the eighth Starbucks store to be built according to LEED standards, taking care to use materials found at antique stores, reclaimed from old businesses, and environmentally friendly windows that open for natural summer-time ventilation. This store is the second store to open as part of a LEED volume certification pilot program by Starbucks where Starbucks has committed to opening 10 of these stores around the world in the coming months. This “Inspired by” Starbucks” offers the Frappuccino beverage, previously unavailable at 15th Avenue Coffee and Tea. The space is large, and exceeds 3000 square feet.
Daily coffee cuppings will be at 2:00 p.m. The new “inspired by” store is a leap in separation from the store design of 15th Avenue Coffee which is themed even with coffee photography. This new location feels more like a dark rest-stop of espresso from Synesso on a theater journey. I hear that the entrance doors come from a Steven King movie set …But a picture is worth a thousand words:
instead of the chalk boards for each brew, they insist on a cardboard stand....
It looks beautiful. What does “inspired by” mean? Is it really obvious and I’m just clueless?
I wrote that up really fast and should’ve put more explanation. Starbucks is experimenting with “non-branded” stores. In otherwords, no green famous Siren logo, and the name of the store is not officially “Starbucks” although it certainly really is a Starbucks in many ways. The coffees are Starbucks coffee. The employees work for Starbucks. At one point, I believe that Howard Schultz said in an interview that these new “non-branded” stores do NOT carry the Starbucks name because you can buy beer and wine at them.
There are only 2 of these such stores so far: 15th Avenue Coffee and Tea, and Roy Street Coffee and Tea.
That’s cool to know. As an east coaster I probably won’t see one til NYC gets one. Which will be a while. I like it in theory but it seems like it’s tricking people who like to avoid the mainstream into their doors. And I kind of like the green siren logo.
Thanks for all the photos! I didn’t realize there would be more than one “inspired by” store – did the first do so well? I do hope I eventually can trek out to that coast, perhaps for the annual meeting? i’ve been a stock holder even since i begged my dad to buy my stock back in grade school but have never gone
Looks warm & cozy! Can’t wait to visit!
I’m not sure about this one… i’d like to see it during the day with light, it seems so dark.
and i don’t like fringe
What exactly is the point of having these stores? What sis Starbucks trying to accomplish?
That burlap coffee bag looks uncomfortable.
[I hope you get that joke.]
It that a burlap coffee bag? I thought it was Juan Valdez’s donkey’s feed bag!
Dang it, I am the worst about proof reading. That doesn’t make sense at all. Nevermind. #JokeFail. It’s not even worth rewriting.
that table is gorgeous, would love to have something like that in my home…
my only major complaint is how they don’t display prices on the menu.
i might try to make it up there this evening to check it out. that couch thing looks pretty comfortable.
also, crazy lamps.
my kind of decor.
I just went into 15th Ave Coffee a few days ago *nd I really liked the feel of the place. Also had my 1st pour over coffee (delicious). I’m now looking forward to visiting Roy St. Coffee
Thank you for posting the pics. This one I think I like he looks of better 
I wonder what the hours are? This looks like the perfect place to hide out in evenings to get out of the house and drink warm yummies!
That looks pretty cool. I haven’t seen a coffee shop with an interior like that before. I could see myself spending some time there.
it looks like they did a really nice job of making a lounge-looking coffee place. hopefully it has as much a sitaround feel as it seems.
I wonder if some of the designs will work its way into branded stores at some point.
Definitely going to give at least one of those a try tomorrow.
Oy Vay another Starbucks place that sells booze.
[...] Mini preview of Roy Street Coffee and Tea (Inspired by Starbucks) More about the new un-Starbucks Last week, Starbucks opened their second non-Starbucks location. This one almost looks more like a scene from a movie or a movie theater. Have you seen pictures or have you actually been there? What did you think? [...]
In my opinion Starbucks should stick to coffee and non alcholic beverages and not booze. Leave that to the cocktail lounges and bars…and indepentent coffee houses that are willing to cheapen themselves.
If people want to go to a cozy place the sevres booze along with coffee the go to a cocktail lounge. Starbucks is a coffee house and should not get into the booze business.