I must admit I have quite the soft spot for creative Via earrings! This is not the first time I’ve stumbled upon Starbucks partners wearing great Via Ready Brew earrings. Today (May 1, 2010), while visiting a store in Du Pont, Washington, I saw the earrings featured in the main pic for this blog post. The partner wearing them is named Nancy, and she was sampling an iced Via drink, made with milk, Via, and vanilla syrup. It was a lot like drinking an iced vanilla latte!
This is third time I’ve had entire blog posts on Via Ready Brew earrings! Here are the first two episodes:
Via Ready Brew earrings and enthusiasm
Via Ready Brew earrings episode #2
Also, in December of last year I wrote an entire blog post about a Via Ready Brew knit cap. I love this cap!
^ Just to clarify, that Via knit cap is not a hand knit item, but rather something that Starbucks briefly sold at 15th Avenue Coffee and Tea.
Still on the topic of Via earrings … Last November I received an email from a store partner in Georgia, showing off some fabulous Via Ready Brew earrings that she had made. At that time, I never did post them to the blog, but now is a perfect opportunity since I am finally revisiting the topic of Via Ready Brew earrings. These are beautiful, and I love how she used the Via Ready brew packaging as an earring case!
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It’s interesting that some of the more unique items for Via are sold overseas (like Japan) or are “hand crafted” by passionate baristas state-side.
Perhaps US merchandising needs a boost of inspiration.
Wow, impressive!
Ooo, love the new layout :-).
O_o Those are really cute! I love the packaging in the second set of Via Earings! Wonder who long it will be before Starbucks creates a centralized place for their partners to sell their wares? Not sure how that would work but it would be fantastic 🙂
I love your blog! The earrings are super cute. They look like my Christmas decorations on my Starbucks tree. I put it up at work every year! So HOT, really! LOL 😉
OK, I love the VIA earrings….how fun! =) Do you remember several years ago when SBUX did a t-shirt promotion. You got the opportunity to go online and create a tee w/your favorite drink on it. I’m proud to say I was able to get one! I still enjoy wearing it….I think I need matching earrings. LOL!
I am not crafty enough to make VIA ware, but it is very cute – maybe you could hold a VIA art contest like you did for chalk art?
Melody, You did it again! Bringing out the uniqueness of Starbucks and it’s relationship of it’s Partners who are passionate about it to it’s product line. I’m proud to say that the second set of VIA earrings are quite unique and very beautiful in my ears, although I didn’t actually make them personally– a Partner, we’ll call him Johnathan :-), made them for me. LOVE YOUR BLOG MELODY! Keep up the good work!
Wow, now that’s interesting! Will have to keep an eye out for Tokyo baristas wearing these! 😀
I love earrings and it would be neat to expand to other products. And I think that tee shirt promotion a few years ago should be revised.
I’ll bet these would sell well on Etsy. For example: Starbucks Stuff on Etsy
Melody, you definitely need to come by 1st and pike this week to see the frappuccino earrings! I led the girls at our store in a Craft Nite to make earrings and hair accessories for this spring’s Frappuccino promo, and I have to say… I think they turned out well.
great post 🙂
re etsy…i hate they they do nill about copyright until the company approaches them…makes the rest of us who sell on the site look bad.
Melody — that’s one of my favorite Sbux employees! Nancy was my former district manager when I worked in the area and is now an amazing regional director. She’s an awesome asset to the company and has so much energy and passion for it! Glad you got to meet her!
@Mindi – I wasn’t going to call attention to her position! LOL. I randomly met her at Starbucks (I’m always running into people at a Starbucks). She totally impressed me. I thought she was great. And of course, I love her Via enthusiam!