February 2011

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This Starbucks is amazing.  It’s located near the University of Texas at Austin, on 24th Street.  I visited it as part of pre-planned, scheduled, tour of Austin, Texas Starbucks stores on Sunday, February 20, 2011.  On that Sunday, it was the first of the three stores we went to, and so we arrived at about the noon hour.

Let’s recap the Texas Starbucks this blog has written about:  On this Sunday (the 20th), the scheduled stores included this store for its unique local design, a two story Starbucks with solar panels on the drive thru, and a LEED Certified Starbucks.  Also on the 19th of the February (Saturday), I visited a Starbucks in Bedford, Texas.  By the way, this blog has talked about Starbucks in Texas a couple of times: I know from my analytics that I have a significant Texas readership, and it impresses me how there is so much coffee passion in Texas.  In 2009, I wrote a store review of a Starbucks in Southlake, Texas located in the TownSquare shopping plaza (that was a “spontaneous” store visit, and happened to be the store closest to my hotel).  In 2009, I also had an absolutely perfect visit to a second Starbucks in Southlake, Texas (called the “White Chapel” Starbucks, though I’m not entirely sure where that store gets its name).  The bottom line is that the “Starbucks experience” is alive and well in Texas, well, at least ninety-five percent of the time.

Turning back to Starbucks store 6284, near the University of Texas, every single partner was very friendly.  The store was clean, but packed with people.  I had a terrible time getting good photos because I didn’t want to be featuring customers (any more than incidental customer appearances) in the blog post.  It is really a shame but I never got a quality photo of the large community table because it was crowded with customers while I was there.  Their community table is totally unique.  I’ve never seen another one like it.  Each leg is painted a different color!  The table has been carefully designed with the thought that the store’s customer base is largely students from University of Texas.  There are electric outlets designed into the center of the table.

This store is unique.  Starbucks store design gets a huge A+.  The framed wall art selections are historic University of Texas photographs, again reinforcing the local element to this store.  Take a look at the huge patio.  It is amazing.  I was stunned to see cushions on outside seating.  It must not rain a lot in Austin.

Again, I’m sorry that I don’t have better store photos, but the store was packed.  And kudos to the partners for somehow maintaining a perfect store even during a rush of customers.  By the way, while visiting this store I got to order a Trenta!  The Trenta size cup has not yet arrived in Seattle, so this was very exciting for me! LOL.  I tried the new black tea, which was okay.  I admit that I prefer the “Awake” black tea over the new “classic” black tea.  In the photo of my Trenta cup, you really see the personality of this store radiating through. Notice that “Welcome to Austin” is written on the cup, and that the bar barista thought it would be fun to be in the photo.  We did a quick mini tasting of Casi Cielo, which is a favorite coffee of mine (one of many favorites!).  By the way, the store partners had no way of knowing how much I love Casi Cielo.  That was just good luck!

This is a perfect store.

***

Just as an aside, I know that it might be disconcerting to a Starbucks to have a blogger show up at their store.  However in the year 2011, anyone can have a blog, and basically everyone can produce content.  This is definitely not the only Starbucks blog out there.  And you never know which customers might have larger, more significant blogs.  The perfect example of this comes from about one year ago when “Serious Eats” dropped by the First and Pike Starbucks in downtown Seattle.  That store had no idea they were coming, but they were on their game, and Serious Eats wrote a lovely review of their experience there.  Any customer can be media, and the “beacon” Starbucks stores (Clover stores, LEED Certified Stores, and unique design stores) are going to experience more of this kind of thing than a normal Starbucks.

***

Enjoy your trip to this Austin, Texas Starbucks!  The address, if you want to visit, is as follows:

Starbucks store 6284
504 West 24th Street
Austin, Texas 78705
(512) 472 5211

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This is a store review of the Starbucks located at 9600 Escarpment Blvd., Building F, in Austin, Texas.  I am intentionally posting this store in sequence with the previous store review about the LEED Certified Starbucks in Austin.

The two stores tell stories of ownership lessons.  In the LEED Certified Starbucks, I never found the home owners.

In this store, we went in and learned that there were brand new owners.  And they love their new home.

***

This store visit was “scheduled,” meaning that the store was provided details about my arrival well in advance of my actual arrival.  At one point, about six days before I arrived in Texas, I emailed a contact person, providing him my itinerary for store touring.  I stuck to that itinerary, and the only spontaneous store reviews were the Starbucks in Bedford, plus a forthcoming licensed store review.  I feel that if I notify someone that I am coming, it won’t be a surprise to the store partners when someone arrives and is suddenly taking photos of their wall art.  I feel it is courteous to let the stores know in advance that they’ll be featured in a blog article.

Each “scheduled “store was selected for some unique design element in the store.  This Starbucks at 9600 Escarpment Boulevard is amazing.  It is a two story store.  It has both a busy cafe and drive-thru.  Although not a LEED Certified Starbucks, the roof of the awning over the drive-thru has solar panels on it, collecting sun energy.  The store entrance is flanked by two large rain water collection barrels.  The rain water helps to irrigate the roof top garden.

The pictures tell the story of this store.

We arrived exactly on time, and we were greeted by both a bar and register barista.  Both smiled, and said hello, and were friendly and welcoming.  Coincidentally, both were named Stacy!

My friend (“John Doe”) and I ordered Trenta iced teas, and we headed upstairs.  We sat in two comfy chairs facing the roof top deck, which probably is more interesting to look at in spring or summer.  We sat chatting away for about forty minutes.   Twice we saw one of the two Stacys run upstairs and check for cleanliness.

On her last trip up (round three of her running up the stairs), we stopped her and talked to her.  We commented at how diligently she was checking the lobby.  Stacy (who in conversation we learned is the ASM) stated that she was a believer in lobby slides, and pointed out the timer she was wearing on her green apron.  Before that point, I hadn’t noticed it.

We tried to ask a few questions about the store, but she didn’t know a whole lot about its unique design features.  I learned that she had only just become an ASM, and that she had transferred to this store just six or seven  days before our store visit.  We made small talk for a few minutes, and she mentioned that she was expecting my arrival.  But she added something really great, “but if you’re really on your game, it won’t matter when you are coming in to the store.”  That is a top-shelf answer.  By the way, I want to point out that this store did nothing extra such as a coffee tasting, or sampling because we were coming. Rather, the store was really “on its game.”  The lobby was clean.  The partners were friendly.  The drinks were perfect.

Stacy is an inspired new home owner, ready to make it the perfect third place.

We asked about the store manager, who apparently is new too, and wasn’t in that day.

I am intentionally posting these two store reviews back to back because they are contrasting stories of ownership. The LEED Starbucks in Austin, Texas simply had absent owners when we came by.  I have no idea how that store normally appears or engages customers.  The two-story Starbucks in Austin had brand new owners who wanted to move in, and make it their own, and turn it into a welcoming third place!

The Starbucks on Escarpment Boulevard gets a big two thumbs up!

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StarbucksMelody adds an Amazon.com widget

by Melody on February 23, 2011

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Dear Readers,

As of today, this blog now has a widget to sell books through Amazon.com.  I’ve been running a completely non-monetized blog for about eighteen months.  I doubt I will ever earn more than a few dollars a month but I am hoping that this Amazon widget will at least slightly offset some of the costs of this blog.  I’ve been pouring my own income into giveaways, the blog hosting and the services to keep it going, and travels for store reviews.

There are only four books highlighted by this Amazon widget:

  1. Onward:  How Starbucks Fought for its Life without Losing its Soul (Howard Schultz)
  2. Pour Your Heart Into It (Howard Schultz)
  3. The Starbucks Experience (Joseph Michelli)
  4. It’s Not About The Coffee (Howard Behar)

Howard Schultz’s new book (Onward) will be released to the public on March 29, 2011, and you can pre-order it now on Amazon.com.  I am asking you to consider that if you are going to be buying Onward, to please buy it through the StarbucksMelody.com widget.  You can buy the latest book, and in a very small way, help support this blog.

Thank you!

Best regards,

Melody

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It is time now for a review of Starbucks store #13418 in Austin, Texas.  This store  is a LEED Certified Starbucks.  By the way, this store visit was a “scheduled” store visit, meaning that the store had advance notice (nearly one week before my arrival) of my exact day and time of arrival, and knew that I was arriving to write a blog article about this store.  As might be obvious, I picked this store because of its LEED Certification.

This was strange.  First, allow me to describe below, what this store visit felt like from a customer perspective:

A guest (who will be referred to as “John Doe”) and I were excited to visit a LEED Certified home of a friend in Texas.  They know we’re coming.  We parked the car.  The lights were on.  The doors were unlocked.  We go inside.  I asked questions to the two people inside the home.  They don’t know anything.

“I”m sorry we don’t live here.  We can’t answer any questions about this house.  I’m a house sitter.”  Said the occupant wearing a green apron.

“Don’t a lot of people actually co-own this house?” asked Melody.

“They are all gone.  There is no one here but the house sitters.”

They knew we were coming.  I feel confused.  “Nobody is here but house sitters?”

The green apron house sitter reiterated that the owners were gone.

“They’ve all left together. The WHOLE group of them.  They were going to event.  We can’t answer any questions.  We don’t know anything.  We are just working house sitting this big house.”

We sat in the living room for about forty minutes.  Finally a third person in a green apron arrived, but he is another house sitter.  We leave.

The lights are still on.

The doors are still unlocked.

Now let me tell you what actually did happen:

I arrived at exactly the scheduled time with “John Doe.”  The store should have known we were coming.  John wanted to ask questions about what it is like to work in a LEED Certified Starbucks.

Here is the address:

Starbucks store 13418
1201 Barbara Jordan Blvd.
Austin, TX 78723
(512) 391-1801

This store appeared to have no idea we  were coming. Two partners were working. Although it was warm out, this store had a lot of air conditioning going. I decided to order the bold coffee offering. The register barista stated to me, word for word, in the afternoon we have, “Pike, Pike, and more Pike.”  Finally, after a few minutes of conversation, he offered a pour over.  It was clear this option did not excite him.  I asked what the pour over was for today.  The register partner (“Josh” I think) stated, “I don’t know.  I just know it is bold.”  I pushed, trying to figure out what it might be.  He insisted, “I have no idea!”   The register partner explained that he and the bar barista were both borrowed partners.  They were not there when the coffee was ground and so they had no idea, they just knew it was bold.  I ordered the “bold” in a for-here cup.

My friend and I sat at the counter near the Mastrena, waiting on my coffee.  The bar barista handed me a cup of coffee with visible grounds along the inner sides of the cup.  I quickly pointed that out, and he immediately offered to remake the cup of coffee.

My friend and I spent about thirty to forty sitting at the counter.  Almost this entire time, the two partners behind the bar were trapped there, because the store had just two partners.

A friend and I continued to wait for the coffee.  We made small talk with the bar barista and learned that the entire store was full of borrowed partners, including the third person who would be arriving soon.

The conversation with the bar barista went something like this:

“Do you know anything about this store?”  (I had been asking about some unusual design features.)

“I don’t know anything.  We are both borrowed partners.”

John and I inquired further, “There is no one here who actually works in this store?”

“No the WHOLE store left together.  They wanted to go to a rollerderby event.”

“Rollerderby?”  I had this idiotic expression on my face just processing this information.  The WHOLE store was out together.  I had never really thought about this happening.

Clearly the bar barista saw my expression of confusion.  “Do you know what rollerderby is?  They are at the Austin Rollerderby” he said.

Even the person I was with appeared confused and had to say it back to him.  “So the WHOLE store all went together to the rollerderby and left this store with all borrowed partners?”

“Yes.”

I looked around.  I took some photos.  I asked no more questions about the store because there was no one to ask.  About ten minutes before John Doe and I left, a third partner arrived.  The lobby got its first attention during the time we were there.  You can see the third partner in one of my pictures.  He is the young person in the white baseball cap, with his back to the camera.

As we were leaving, I asked the bar barista his name.  He said his name was “Roland.”  I introduced myself as “Melody.”  There was not a single hint of recognition in his face when hearing that name.

Strange.  I can’t really imagine leaving my store, and not even telling the covering partners that a guest from Seattle was coming to write an article about the only LEED Certified Starbucks in Texas.

In short, I have zero sense of what this store might normally be like.  I met the house sitters.

Here are the photos:

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The 1994 Starbucks Annual Shareholders’ Report: Come take a look

February 21, 2011

Together we are looking at the earliest beginnings of Starbucks:  I’ve uploaded the 1994 Annual Shareholders Report for you to enjoy.   These old annual reports document the early coffee romance and passion that Starbucks has always had, and still does have.  And just to fast forward for a moment, the 2011 Annual Meeting of Shareholders takes [...]

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A Saturday in Texas: Starbucks in Bedford (#9670)

February 20, 2011

I want to share a great store experience I had in Bedford, Texas! Starbucks store 9670 2104 Airport Freeway Bedford, TX 76022 (817) 283-6528 I was visiting Texas to meet up with a group of partners from all over that big state, and one of the group suggested that one of the best Starbucks he knew [...]

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Starbucks Sakura 2011 merchandise in Japan

February 15, 2011

Starbucks in Japan just released their Sakura 2011 merchandise.  I know I said that there would be no new blog posts for one week, but I couldn’t pass this up.  It’s beautiful cherry blossom-designed merchandise which includes a tumbler, mugs, a bearista bear, a Sakura flavor for a latte and the  Frappuccino, and a special [...]

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Seattle’s Best Coffee giveaway – The winners list (purple1, Tim, Darkkat, Hope, Karin)

February 14, 2011

The Seattle’s Best Coffee giveaway is over.  There were a grand total of 113 comments, although I did not count my own comments in the running for a prize.  I wrote 9 comments.  Nob wrote 3 comments that did not count (not in the US).  That meant that 101 entries went into the hat for [...]

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An old logo mug. A snow globe. An open Starbucks thread.

February 12, 2011

An old logo mug:  The mug in this photo has the first version of the Starbucks siren on it.  There was ever briefly (in 2008 only) another version of this same brown Siren but slightly modified to be more modest.  The 2008 version of the original logo was the same except the Siren had more [...]

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Memorable merchandise moments in Starbucks history: Children’s writing box

February 9, 2011

This children’s writing activity lunch box sold in the 1990s at Starbucks, and it is a unique gem.  Only the packaging ribbon around it gives away that it was once a Starbucks item.  My understanding is that this item dates from some time between 1993 and 1998.  As you may recall, I previously wrote about a trip [...]

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