New food – Bistro Boxes – arriving at Starbucks on July 12, 2011
Starbucks is launching almost entirely all-new food offerings as of July 12, 2011. The new lunch-type options are called “Bistro Boxes” and come in a variety of choices. The United States versions of the new food boxes include a small piece of dark chocolate branded as “Starbucks Dark Chocolate.” I have heard that the Canadian versions of these Bistro Boxes skips the dark chocolate but is otherwise the same food box.
Here’s a list of the new Bistro Boxes:
- Protein Bistro Box
- Cheese & Fruit Bistro Box
- Chipotle Chicken Wraps Bistro Box
- Sesame Noodle Bistro Box
- Chicken Hummus Bistro Box
- Chicken Lettuce Wraps Bistro Box
- Tuna Salad Bistro Box
- Salumi & Cheese Bistro Box
The salumi meat box, so I have heard, is actually the same salumi offering that has long been available at the Olive Way Starbucks as part of their “elevated” Starbucks experience platform. I’ve had the meat platter many times, and it’s delicious. One of the meats on the Olive Way Salumi plate is very peppery, almost a bit too much for me, but I still like it. I am really excited to try the new food on Tuesday the 12th! They certainly look good. Feel free to weigh in if you’ve tried these, or any conversation related to Starbucks food!
@Melody @purple1 @denise r — I found a copy of the email in my junk email folder. I did a little forensics on it; it comes from one of the third-parties that send out email solicitations under the Starbucks name, so it can be considered official. What is disturbing about it is that by texting to the number listed you are providing a third-party with your “text address” and therefore opening up yourself for text spam. IMHO this is a poor marketing practice that is all too common. Starbucks should hold itself to a higher standard.
It seems that now that the bistro boxes have been out for a bit they are not moving as fast as I would have expected at my local SB- September 29.
@Purple1 – Interesting. I have a regular lunch meeting where I see colleagues often sitting down with the bistro box. However, over all, I think the sales are a little slower than what Starbucks wants. On MSI, the two complaints about the bistro box are always that they cost too much, and that there’s too much plastic. I would agree that somehow the packaging is not too friendly. It looks to me like the lettuce wrap one hardly sells, and that the one that has chicken and tortillas is the best seller, followed by the semester noodle one.
I agree…I see the “bistro boxes” selling less than they were originally around me. I think many people think they are a bit too costly and then, they are limited. (of course, I guess everything is). The chicken chipotle wrap seems most popular here, but I agree, they seem not nearly as popular as they were at the beginning. (part of that could be colder weather, too…I don’t know. maybe people want something warmer to eat when it’s colder outside…not that we are truly COLD yet, by any means) I guess I’m saying: I think they will do better in summer, or warm weather climates. maybe.
The bistro box is too expensive to have such low quality. Today I had the fruit and cheese box – I have had the chicken hummus and a vegetable and cheese version as well.
The vegetable and cheese was fine if it weren’t so expensive, but the carrot sticks were a little long in the tooth.
The chicken and hummus was the best one – the chicken was bland but paired adequately with the hummus and the little pieces of pita brought it together. I would prefer slightly more content for the price but at least the quality was adequate.
The fruit and cheese had apples that were not sweet, almonds that were stale and a selection of good cheeses – the cheese was the only thing that kept it from being a total loss. But, if McDonalds can consistently provide crisp and tasty apples for happy meals, then Starbucks should be able to provide at least the same quality.
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@Purple1 I doubt there was ever an intent to capture more customers than just texters. Starbucks is so huge in its customer base, that it probably considers that it CAN do promotions that sweep in only segments of their customer base because the sheer size of any single customer segment is very large. They’ll think of something else later for all.
I really want the 6 weeks of bold to come back from last year, but it doesn’t look like that is going happen.