Tomorrow, January 17th, would be a great day to wear blue and green and Seattle Seahawks gear! If you’re dressed in Seahawks colors tomorrow, you can buy a Tall (12 ounce size) brewed coffee of the day for just 12 cents at your local participating Starbucks! This offer is good across about 400 Washington State Starbucks locations. It is “Blue Friday” in Seattle!
Here’s the official announcement: While the Seattle Seahawks have home-field advantage for Sunday’s NFC Championship Game, their fans have home-state advantage in more than 400 Starbucks stores across Washington! To celebrate the spirit of 12’s everywhere, as we all rally together in support of our home team, Starbucks is offering a tall brewed coffee for 12 cents to any customers wearing Seahawks colors on “Blue Friday” at company operated stores and participating licensed stores in WA. Starbucks partners (employees) will join in the fun by wearing Seahawks colors all day.
I also heard from our friends who run the Starbucks Coffee Gear Store (there is only one such store – it’s open to the public and on the 8th floor of 2401 Utah Avenue South, Seattle, WA 98134), and customers who are in Seahawks gear or colors will get 12% off any one item. If you’ve been meaning to drop by the Coffee Gear Store, tomorrow would be a great day to do so and be sure to wear your Seahawks gear and colors!
Enjoy your 12 cents coffee fellow Washingtonians and Seahawks fans!
(This offer does not include Clover-brewed coffee).
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Great for those in WA! SB should offer something akin to this promotion to people outside of the state that might also be Seahawks fans! Home state advantage for sure!
GREAT promotion, however they should offer it up to other states for sure!
Go Seahawks!!
This is fun. I love it when we do things like this. When the Canucks were in the playoffs, partners were allowed to wear jerseys/gear on game days. It was fun, and allowed everyone to get into the spirit. I personally dislike most sports, and still loved the comraderie of it. Even borrowed one of my brother’s Canucks shirts for a day 🙂
Well, I gotta say: after the Blackhawks won the Stanley Cup (twice) in the past couple yrs, there was NOTHING ‘allowed’ by corp. Sbux in the stores. A few banners did get put up by a few partners (and/or customers) for the Hawks….but, that was it.
Denise, we had a rally with Howard in Vancouver, and one of the SM’s asked him in Q&A if he would allow partners to do that, and he looked at our RVP, who smirked and said ‘I told you someone would ask!’ Then he smiled and told us we could do whatever we needed to do to sell more coffee 🙂 Our team in BC took that to mean ‘Yes!’ 🙂
And ever since then, we’ve been more lenient with dress code around special events that are meaningful to our markets – red and white for Canada Day etc. We don’t do it for football, because it’s not really a big thing in our city/province, but we have worn green (more than our aprons) to support our local lacrosse team.
It’s very easy for stores to blame corporate for things – my guess is that nobody asked, or they didn’t ask the right person with enough time to make it a meaningful sales driver
@Rebecca: I agree that it’s very likely stores could get away with A LOT of celebratory things if they’d “just do it”.