Via Ready Brew

More cool merch from Starbucks Japan and a look at Iced Via in Japan

July 25, 2010

It’s time to take another look at the really cool merchandise available in Starbucks in Japan.  Thanks to the amazing Noboru Sakamoto, I again have the chance to show off the super cool merchandise items available only in Japan and to point out the curious “Iced Via” being sold there.  Starbucks is selling an “unsweetened” [...]

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Iced Via Ready Brew is the hot Starbucks news

May 28, 2010

I’ve been talking about Iced Via by Starbucks for a whole month. This is not the same thing as the current versions of Via Ready Brew available at  your local Starbucks store or local Costco and grocery store.  Iced Via is a pre-sweetened version, designed to be consumed cold, dissolving easily.  Each individual packet is [...]

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Starbucks Japan has all the cool Via Ready Brew/ Coffee Essence schwag

May 21, 2010

When it comes to merchandise for Via Ready Brew, Starbucks Japan is the mother-lode.  They got all the cool schwag. It’s unbelievable.  I’m so jealous and I do not understand why Starbucks plans tons of cool merchandise for Japan, but here in Seattle, we’re left out in the cold and rain. Thanks to Noboru Sakamoto [...]

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Starbucks Via Ready Brew earrings and enthusiasm (Episode #3)

May 5, 2010

I must admit I have quite the soft spot for creative Via earrings! This is not the first time I’ve stumbled upon Starbucks partners wearing great Via Ready Brew earrings. Today (May 1, 2010), while visiting a store in Du Pont, Washington, I saw the earrings featured in the main pic for this blog post. [...]

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I’m totally jazzed about Iced Via Ready Brew

May 4, 2010

Yesterday, Melissa Allison of the Seattle Times’ Coffee City blog reported that Starbucks will soon be launching an iced coffee version of Via Ready Brew. It will come in slightly larger packaging than before, and it will be “lightly sweetened”.  Melissa Allison‘s reporting of this helped me decide that the door was open to talk [...]

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Starbucks Via Ready Brew launches in Japan on April 14, 2010 and letter from Howard Schultz

April 13, 2010

The high quality coffee in an instant, Starbucks Via Ready Brew, launches in Japan Wednesday, April 14, 2010.  Japanese customers finally get to try and experience this amazingly easy and versatile instant coffee.  My favorite use for it is still to mix it with a bubbly water in the summer for an amazing iced drink.  [...]

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Starbucks schwag: Episode 2-The Via Ready Brew cap OPEN THREAD

December 22, 2009

Everybody needs a Starbucks Via Ready Brew cap! This is episode #2 of ‘Starbucks schwag’.  ‘Schwag’ is the cool stuff that Starbucks produces that is rare and hard to come by but kind of cool (and a tiny bit dorky too).  Quite recently, a Starbucks Via Ready Brew knit cap fell into my hands at [...]

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Starbucks Via Ready Brew Earrings Episode #2

November 2, 2009

This is Via Ready Brew Earrings Episode #2:  Does anyone remember my previous blog entry on the “Via earrings and enthusiasm” at a downtown Seattle Clover Starbucks? Well, a regular reader of this website was inspired to make her own Via earrings (she is a customer!) and gave them as gifts to her local baristas!! [...]

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Starbucks Via Ready Brew earrings & enthusiasm

October 14, 2009

When I first heard Starbucks was launching instant coffee, I was skeptical and suspicious. After trying it, hot and cold, I came around. I don’t know how it happened, but I became a Via believer.  Those mornings where I didn’t have enough time for a morning Starbucks run became Via mornings, and I was glad [...]

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Store Review: North Bend, Washington & Melody’s Via Taste Challenge

October 4, 2009

This weekend is the Via Taste Challenge weekend, and so I can’t pass up this opportunity to visit a new store and do the challenge.  For those who don’t know, VIA™ Ready Brew is an instant coffee in individualized serving packages. Each packet makes 8 to 10 ounces of coffee. (10 may be a little [...]

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