October 14, 2009
When I first heard Starbucks was launching instant coffee, I was skeptical and suspicious. After trying it, hot and cold, I came around. I don’t know how it happened, but I became a Via believer. Those mornings where I didn’t have enough time for a morning Starbucks run became Via mornings, and I was glad [...]
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October 4, 2009
This weekend is the Via Taste Challenge weekend, and so I can’t pass up this opportunity to visit a new store and do the challenge. For those who don’t know, VIA™ Ready Brew is an instant coffee in individualized serving packages. Each packet makes 8 to 10 ounces of coffee. (10 may be a little [...]
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