Starbucks tests the “Trenta” size cup.
((Edit on 1-81-2011 – The Trenta is no longer in test phase. Yesterday, Starbucks announced its official launch. If you are new to this site, and found your way here searching for info about Trenta, I’d ask that you consider “liking” the site’s Facebook page or subscribing with the icon in the right column of this blog. I know that a current hot interest in the Trenta cup has caused people to have an interest in this blog post and its images.))
It’s 31 ounces of Starbucks cold thirst-quenching goodness! But what a dorky name. I don’t like the name “Trenta” because it’s too trendy sounding. This is a test-size currently being tested by Starbucks in the Phoenix, Arizona area. This is definitely not the first time Starbucks has experimented with a size larger than the “Venti”. The last round of super-sized testing was in 2008 with the “Double Grande” size. (16 ounces x 2 = 32ounces). I have previously blogged about it here:
So who here wants to see the Trenta size come to a Starbucks near you? In all honesty, I think it is terrible for the brand image because it associates Starbucks too closely to the idea of “Super Size Me” or “Super Big Gulp”. In fact, I’m sure on a hot summer day, I could really drink 31 ounces of a Tea Lemonade, but the idea of a 32 ounce Frappuccino makes my skin crawl. As it stands right now, I never order a size larger than a tall for a Frappuccino because that is all I can drink. Nor can I imagine what the price point is for this beverage. Exactly how much does a Trenta Passion Tea Lemonade cost? That’s a lot of beverage.
So let’s work together and come up with a fine name to tame this beastly size. Here are a few of my wild ideas – Tell me if you like any of them:
- Double Grande (previous test size name)
- Triginta (Latin for 30)
- Sirenta (The Siren’s size)
- Trente (sounds only slightly better – French for 30)
- Pequod (hahahah – Moby Dick’s ship)
- Welle (pronounced Vella – It’s the German word for “wave”. Doesn’t really fit with the Italian themed sizing but sounds intriguing).
- Onda (Latin for “wave” – I actually kind of like this a little)
- Wave (well, one can kind of drown in that big of a drink).
- Corsa (Italian, run, race)
- Corso (flow, stream, tide in Italian)
- Sonata (I like this one, but too bad it’s already taken for a car. Beethoven wrote 32 piano sonatas, and the number 32 comes up oddly in music often. I think that Beethoven wrote 32 variations in C Minor, and I think Bach wrote 32 Goldberg Variations. I don’t know why but it seems like the number 32 comes up often in music.)
- Forte (Another music inspired idea – Meaning robust, or strong. I love this idea too but think this is also a car already. Though it still sounds good. I’ll order a “forte” Passion Tea Lemonade.)
Those are all the ideas I can come up with! Maybe trendy Trenta isn’t so bad after all.