Disneyland (California Adventure Park) gets its first Starbucks!

by Melody on June 18, 2012

On June 15, 2012, the California Adventure Land (part of Disneyland theme parks in Anaheim) opened its first Starbucks!  It is a licensed store, and as such, looks very different than a typical Starbucks.  My mom and I went for a visit on Thursday, June 14, 2012 (a media preview day – full disclosure: Starbucks gave me a media pass).  This is the first Starbucks inside any of the original Anaheim, California Disneyland parks.  I’ve been awaiting this opening since its announcement back in April of this year! Interestingly, almost exactly three years ago, Starbucks opened their first store in Disney France.

The Starbucks is located inside the Fiddler, Fifer & Practical Cafe on Buena Vista Street, and as mentioned previously, inside the California Adventure Park.  One thing that is striking is the logo at the entrance of the coffee.  The Siren used is the 2008 version of the logo which was a limited-use logo for the launch of Pike Place Roast.  The 2008 logo looks almost identical to the original logo, however the Siren was redesigned with more flowing hair to cover up exposed nipples, and she no longer has an exposed belly button.  The original logo was almost exactly like this woodcut designed Siren, but with nipples and a belly button.

Here’s the store’s entrance:

 

 

Inside the Starbucks, I found the coffee menu which appears to include the most commonly ordered beverages.  There is a huge food menu because the store is operated by Disney and offers their food offerings.  My mom tried a spinach cream soup, and I had a vegetable sandwich.  The sandwich was good, and my mom said that she liked her soup.

 

The food case has nearly two full rows of the usual Starbucks pastry fare, and then several rows of Disney pastries.  I was tempted to buy a big Mickey Mouse cookie, and I wish I had!

At the register, I asked the barista a ton of questions about coffee, the use of Starbucks cards, and operating as a Starbucks.  I was told that Pike, Bold, and Decaf will be offered all day long, and that eventually Blonde will be rotated in, but since they were brand new, they hadn’t offered it yet.  Given the huge volume this store will do, it’s not surprising to me that they will have the volume to offer a variety of coffees all day long.

With respect to the Starbucks card, this store has no ability to issue Starbucks cards, or reload them.  You can pay with your Starbucks card, but I was told that you are not earning any “stars” under MyStarbucksRewards when using your card as a form of payment.

It is a lovely, huge cafe, and a great place to get a Starbucks drink and some really good food. I have to wonder how they’ll do with highly customized creative drinks!  I only ordered a tall coffee Frappuccino.  The lobby has two condiment bars, and both booth seating and table seating.  I realize that somehow the photos I took make the lobby look smaller than it really is!  It is huge.  I would note that there appear to be no electrical outlets anywhere inside the store!  You can’t stop by and plug in a computer or recharge your phone.  However, you’re at Disneyland! Why would you want to?  I had hoped for some co-branded merchandise of any kind, but there was really nothing to be found as a souvenir of visiting Starbucks in Disneyland.  I REALLY wanted to be able to take home some kind of “destination” mug from this store, and that perhaps was my only disappointment in this visit.

Here’s the lobby:

Notice that the “baristas” don’t wear anything close to typical barista attire!

We walked all over the California Adventure Park and saw the new CarsLand area.  It looks like a lot of fun.  There is supposedly some kind of racer ride where you drive a fast car!  I took a few photos as we strolled through other areas of the park, and I will definitely be back again!

My mom and I rode the “Soaring Over California” ride while we were there.  This ride has been at the California Adventure Park for a long time, and it is still one of my all time favorite rides.  It really feels like you’re flying over California!  You just sit in a chair, but you have this powerful sensation and experience that you just flew over the Golden Gate Bridge, over farm lands, through San Diego, that you were flying over the ocean right near surfers, and much more.  I have to give this ride a huge two thumbs up!  Don’t miss this ride in all your excitement of CarsLand and Starbucks!

I took a few more photos while visiting this Starbucks cafe.  I kind of thought the Disney napkins were cute, by the way.  Here’s a few more pictures!

 

 

 

 

 

This was a heavenly day.  My mom and I had so much fun.  Over the years, I’ve been to Disneyland many times, having grown up in Orange County, and still to this day, it is magic to go to Disneyland with mom.

Now it’s your turn to weigh in…

Edit on June 24, 2012:

I decided to add a few more photos from this day – The group of photos below is just a variety of things inside the California Adventure Park.  The mug display photo is inside the Starbucks, and the lower left brown mug is indeed a Starbucks mug.  I took photos both with my camera and my phone, so I ended up with quite a few.  Here are just a few more, mostly off my phone so the quality isn’t that great:

Post to Twitter

{ 30 comments… read them below or add one }

Chase June 18, 2012 at 12:33 am

Awh, licensed? That makes me sad. I guess it would be impossible to think it was a store run by sbux and not disney. Disney is a good company, at least, but no chance I can ever work there!

I am sad there’s no Disney/Starbucks card. It puts together my two favorite things and I would be there tomorrow to get one!

No Disney/Starbucks items? I wonder why. It is a STARBUCKS inside of a DISNEY theme park. Maybe they just haven’t come up with anything special yet? Heck, even a cold tumbler with a Disneyland on it would be neat – like the Aloha hawaii tumblers.

Sebastian June 18, 2012 at 1:29 am

Great blog post, Mel!

It’s always fun to see how stores can differ if they are licensed or located at a special place. The pastry looks fantastic!! Wish we had something just close to this at our stores here.
How is the price range? Is it more expensive than all stores outside the park? Or do they have the same prices?

The cups are a great souvenir, but you are right that a special Mug would be better. Their dress code makes them look a little “old-fashioned”…I don’t get why they have to wear a look like this. But that’s quite cool! :D

eric June 18, 2012 at 4:15 am

Thanks for the shots, and the detailed description of the logo. The area of the park where the store is, is supposed to look like 1920s Los Angeles (hence the costumes they’re wearing), so I’d wondered which logo they’d go with. I didn’t notice it was the 2008 “cleaned up” version of the original from other sites’ snapshots of the front door, but makes sense for Disney!

Here’s a Disney fan site with a picture of the menu board including prices: http://micechat.com/forums/cars-land-buena-vista-street-forums/169098-buena-vista-street-dining-%97-information-photos-more.html

They’re a bit higher (as one might expect), but perhaps not so much you wish you’d hit the store on the corner of Harbor and Ball a few blocks away.

DadCooks June 18, 2012 at 7:23 am

@Melody — thanks for another interesting blog post. It’s really tough when you “have” to go to Disneyland ;-)

I am glad that you have an “in” with Starbucks that allows you the “star” treatment you deserve. You do a great job of maintaining an objective eye and bringing us something to smile about and enjoy with just the right level of objectivity.

Becky E June 18, 2012 at 7:27 am

Great post again, Melody!! I’m hoping to go to Disneyworld next summer and hope they’re up and running there by then. I really, really hope they do have a disney/starbucks mug too.

Melody June 18, 2012 at 7:32 am

@DadCooks – Just nudge me a little, and I am at Disneyland! Seattle to John Wayne Airport is a short flgiht, and then obviously, I just stay at mom’s. My mom even has an annual pass!

To: anyone- I realize that I still have a few more photos that I could’ve uploaded but I’ll have to get to that much later. Time to run out the door to work, but I might fill in a few more pics eventually. Having not one single co-branded merchandise item to buy as a souvenir really was disappointing. Apparently, so I heard on twitter, the Disney employees/baristas are supposed talk to you in like an old English sound because this cafe has a 1920s theme, but I really never heard that, and I don’t think the 1920s theme is strong.

Pencil to Paper June 18, 2012 at 7:52 am

This is so cool! I would love to go to this Starbucks. Heck, I’d love to go to Disneyland—It’s one of those things I’ve just never done. I REALLY want to go now that they’ve got the Cars Land part. I love Pixar and Cars, so I’m sure I would get a huge kick out of visiting it “in real life”. The cups are cute, and the napkins, too! It looks like they have a ton of yummy food. I can’t believe they don’t have any souvenir mugs or anything, though. You’d think this would be a great place to sell some of those! Heck, at least a keychain!

I’m so happy for you that you got to take your Mom as part of this media-exclusive thing. That is so cool! Thanks so much for sharing your experience there!

purple1 June 18, 2012 at 8:47 am

Wow what a great adventure you had. The store looks nice and I am glad that it is not a small store. But, I am also a bit disappointed that one it is a licensed store, two you cannot get stars when ordering a drink, and three that they do not have any branded merchandise. Are they planning on doing that? Also, I don’t think I have ever remembered such variety of foods in a licensed store. I guess that is Disney! Are they going to open one up in Disney World?

Rachel {at} It's a Hero June 18, 2012 at 4:23 pm

How awesome! :) I want to go!

Sandra Trolinger June 18, 2012 at 6:43 pm

A great opportunity for you, Melody!
Too bad SBUX doesn’t allow use of their card to earn stars and have merchandise you can buy as a keepsake.

Kelly June 19, 2012 at 9:01 am

OMG! I totally saw the tow truck from Cars go by on the back of a flatbed in my town of Monroe, WA! I was totally confused that it even existed, now I see that it clearly does! What it was doing in WA last month I do not know… might have been a replica touring the fairgrounds.

Way cool on getting the media visit to the Disney Starbucks. I don’t love the look as much as a normal Sbux but it’s very disney so I’ll bet that’s real fun.

Cheers for now and thanks for the great reporting!

Cd June 19, 2012 at 11:44 am

Happy to see you’ll be able to get a good coffee at Disneyland. It would be great to see co-branded merchandise, but I would imagine it would be quite cost prohibitive given they would have to produce the items for sale in just one store.

Chgo. June 19, 2012 at 4:21 pm

No Baristas!! They’re Cast Members……. (with a chuckle)

Okay….. So it’s a Licensed Store. It still looks pretty darn nice. All the offerings in the glass case look better than some of the stuff offered at any other Starbucks, even with all the hints of Disney on the stuff. Looks like somebody had some fun.

becca June 19, 2012 at 9:59 pm

I love love love the paper products…but hope that Howard doesn’t visit and see their “costumes” and think “oh boy this would be great for Becca”

Melody June 19, 2012 at 10:30 pm

Becca, that cracked me up! We have the makings of a new concept store with those costumes. Partners will pour coffee, hold cups high, and yell “circle of life!”

DadCooks June 20, 2012 at 5:54 am

@Melody — and after an inspiring rendition of “Circle of Life”, the backroom door opens and a cast of international characters emerges singing “It’s A Small World After All” ;-)

I sure could tolerate some Disney songs in the background at Starbucks rather than the who-knows-what genre that usually plays.

April June 20, 2012 at 2:23 pm

What I don’t understand is: how did none of the Disney parks have a Starbucks before? Mind boggling since there seems to be one on every corner…

Melody, I apologize for having not commented in a while. I guess reading your posts from the Google reader app has caused me to forget. Lol.

Melody June 24, 2012 at 10:52 am

Okay, I updated it with just a few more photos that were on my phone. California Adventure Park has tons to see, and I definitely need to go back. One could get carried away with taking pictures there!

purple1 June 24, 2012 at 11:38 am

Thanks for the added pics. I really like the tables and open feeling of the store. With the added pics, it seems like they really took time to design this store.

Diele June 25, 2012 at 5:15 pm

I guess this is my excuse to make a trip.

Melody June 25, 2012 at 9:31 pm

@Diele and Purple0022 – I hope you both get to go to Disneyland someday. It is a wonderful place!

Diele June 25, 2012 at 9:43 pm

I have been to Disneyland, but not California Adventure. I am hoping to make a trip after I go to England to visit my family.

purple1 June 26, 2012 at 5:00 am

Melody I have been to Disneyland a few times and of course liked it very much.

Barb the French Bean July 8, 2012 at 10:27 am

I have to wonder when Downtown Disney in Kissimmee will open their own Starbucks; I kinda want one of those cups, ha ha.

I also took a gander at the Disneyland Paris link and read through the comments section. Some people rejoiced in it, and one left a comment saying how Parisians hate Starbucks and the stores rely only on tourists for business. I suppose that this is similar to how the French “hate” McDonald’s, Pizza Hut, Domino’s, and Subway, too. *whistles*

Gina Leemhuis August 17, 2012 at 12:48 pm

Do they offer refills on the tea at a discounted price like other Starbucks? Thanks!

calwatch August 17, 2012 at 2:58 pm

In my experience the licensed Starbucks at amusement parks and casinos generally don’t participate in MSR rewards at all.

geewhy September 18, 2012 at 12:28 am

Doing some recon research. Doubt can get pictures of this place this empty. :)

jojo saludares October 11, 2012 at 8:32 am

thanks for all the feedback everyone!..moved to Puerto Rico last year, and they don’t use giftcards here at all…i am going home to visi Cali this October, and since I used to be a premium pass holder, I am heading to Disney Adventure…gotta get my coffee on!!!thanks again!

Cassy February 4, 2014 at 2:51 am

I am a new partner to Starbucks. I see they do take the cards. Do partners get a discount? Ive been trying to look this question up before I go. There will be 2 of us going late April.

Cassy February 4, 2014 at 2:52 am

Also, my boyfriend and I are looking forward to checkingnout this store X)

Leave a Comment

Previous post:

Next post: