12-Star dash starts August 27, 2012: A Starbucks Gold Card offer

by Melody on August 24, 2012

Starbucks recently sent an email inviting Gold Card holders to join in a “12 Star Dash.”  Earn 12 Stars between August 27, 2012, and September 9, 2012, and then if you succeed in earning 12 Stars, Starbucks will send  you a $5 eGift card. I am in!  I will have no problem getting 12 stars, and I’m happy for Starbucks to send me a gift card – Any time you want to send me gifts dear Starbucks, please do!

This is not the first time that Starbucks has done something like this.  There was a previous variation on this earlier this year: 29 Star dash February 2012.

What do you think? Are you likely to visit Starbucks more often because of this?

Just as a reminder, you can use any card, and you don’t actually have to use your shiny gold card to earn stars.  Your Starbucks.com/card profile must be at the Gold level.

(Please don’t forget to join in my giveaway for a free Starbucks logo iPhone cover.  I went to the Coffee Gear store and bought a few to give away, and so I hope you enter the contest, and I wish everyone lots of luck! Obviously, the iPhone cover giveaway not a Starbucks-sponsored giveaway, rather something I’m offering on my own.)  Sorry about the bold! I turned it on, and it wouldn’t go off! Ugh!

(Edit: Weird the bold turned off when I went to edit this. In any case, in an email conversation with a Starbucks PR contact, I learned that this was sent to all MyStarbucksRewards members, not just gold card members.  Sorry for any confusion!)

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{ 38 comments… read them below or add one }

Leslee August 24, 2012 at 7:44 am

Oh, I am SO in!!! Received my email invite and await 8/27 anxiously!!! Hoping to get those 12 stars in timeframe ;-)

purple1 August 24, 2012 at 9:01 am

As I said in an earlier post, yes received the email for the first time and accepted it and doubt I will have a problem with getting to 12 stars. I think it is great that SB is offering this again, but wish they perhaps would be a bit more generous in the amount of the egift card. But thank you anyway SB!

fsc August 24, 2012 at 11:10 am

Is this only for the US, or does it apply to Canadian customers as well?

GAStarbucksGirl August 24, 2012 at 12:00 pm

I’m dreading the morning rush, and that person who has a half dozen items and wants them all rung separately :-/ there goes speed of service

CD August 24, 2012 at 1:24 pm

Your all bold post makes this even more exciting than it already is, Melody! ;-p In all seriousness, this is one that might actually get me off the couch and into Starbucks more often. I’ve really slowed down my visits to Starbucks over the past month and a half, but now that school is back in session and Fall is around the corner, I’m thinking this may be just the thing to get me back into my Starbucks habit.

The difference between the number of stars required this time and last time is really interesting. The 29 during February seemed daunting, especially because I was really burnt out from Starbucks over-doing Italian during the month of January. I reached 29 stars but didn’t really expect to. 12 in 14 or so days will be an easier target.

denise r August 24, 2012 at 3:25 pm

This is no problem for me! won’t be any change in my regular pattern. I just wish I would actually receive ALL the sweet15 cards that I do earn….. which I don’t….very few.

Rachel {at} It's a Hero August 24, 2012 at 6:10 pm

I was thinking about this earlier today… Their marketing is perfection! Between the treat receipt, this, and the visa reload on the app marketing, I’ve been making more and more trips to Starbucks! It’s all working! :)

becca August 24, 2012 at 7:08 pm

@fsc I think that it is US only as I work in a Canadian store and haven’t seen anything about it

blakeco123 August 24, 2012 at 7:34 pm

Yay! got my invite and signed up, Im excited because i missed the 29 star dash.

Kenneth August 24, 2012 at 8:00 pm

Nice to see a follow up of this offer.

Sandra Trolinger August 24, 2012 at 8:23 pm

Yep, any time they want to reward me with a gift card for buying their coffee when I would be purchasing it any way then I will gladly take them up on their offer.
I also did the auto reload to get the free $10 from participating.
I love these perks they are offering and it truly feels like they are valuing my business.

Lana August 24, 2012 at 8:26 pm

I am so in there Getting the 12 drinks

LatteRose August 25, 2012 at 12:47 am

Yes, I would make the extra few visits to hit the “12 Star” mark!

martymankins August 25, 2012 at 8:06 am

I’m signed up and ready to get my 12 stars in 14 days.

SuzanneC August 25, 2012 at 4:42 pm

Melody, you can knock off 12 stars, in what, about 2 days? ;-)
Of course, I signed up!

theatrenut August 26, 2012 at 8:49 am

Oh, I’m in, too. Once my kids bought me a Starbucks espresso machine, I stopped going to the stores often. But the Refreshers are bringing me back (Cool Lime in particular).

Sandra, I also did the reload deal, but I’ve forgotten when they said the credit would appear – do you know?

Also, since I mentioned Refreshers, are any other areas out of Via Refresher packs (Cool Lime in particular)? In my area, they’ve been out for over a month (they hardly ever had them). Right after I got a few 50% off coupons. I was in Alabama recently and they had them, so I guess it’s regional, but to have none at all … they say they keep ordering them, but none are delivered.

Sandra Trolinger August 26, 2012 at 4:26 pm

@Theatrenut: This is what the offer says in relation to when the credit would appear:
Bonus load will be applied to the reloaded Starbucks Card within 10 business days of your first completed Auto-reload transaction.

MCW August 27, 2012 at 6:29 am

totally didn’t get an invite to this one :( major bummer, bc with PSLs coming back, my already frequent Stuarbucks trips are bound to increase!

Melody August 27, 2012 at 7:09 am

Oh MCW What a bummer! I had thought this was a fairly wide-spread invite. You’re right – Timing this righ when PSL comes back is definitely going to make it easy for some. ;)

Darkkatpouncing August 27, 2012 at 8:34 pm

I signed up too :) @Scearley put some $ on my gold card and started me off LOL I asked him why he was putting money on my card and he said “Didn’t you sign up for that 12 stars thing?” I was surprised and asked him how he knew about it and he said “MELODY!” – I forgot he follows you too! LOLS :) He supports my start procurement heeheehee!

Melody August 27, 2012 at 8:40 pm

@Darkkatpouncing – @Scearley is super quiet on twitter, but I notice and appreciate him! He faithfully gives me +K in Starbucks (and you do too!) and I am always appreciative. I don’t think that I’m a Klout “Starbucks influencer” any more because I lost that blue badge, but oh well, in my heart, I think I am a Starbucks influencer!! (If that made any sense at all! LOL)

Richard August 31, 2012 at 2:40 pm

For some reason I did not get this e-mail. I registered after reading about it here and finding a link online. I registered, but have not got any emails from Starbucks regarding confirmation I was in the contest, or stating how far along I am. Anyone been getting any communications from Starbucks?

Purple1 August 31, 2012 at 2:55 pm

Interesting that you point out re communication from SB re where you are in the dash because I too have not received any updates. I have had to go to my account to check my status. I thought they said they would keep customers that registered up to date on their stars.

denise r August 31, 2012 at 3:24 pm

@purple1: I THINK what Sbux meant about that ‘update on your status’ stuff was one email that I got which essentially just takes you to your account and you can see your star #, like any other day. (after that first check)

jaime September 2, 2012 at 10:07 am

I accidentally deleted my email for this promo – any suggestions on how i can participate? i know i have to register for it (my cards are already registered obvs) but do i need to regs for this promo??

help! thanks.

purple1 September 2, 2012 at 10:28 am

Jaime I got a second email to remind me to register perhaps you have another one in your box? Otherwise, perhaps call the customer service number and ask them to register you.

theatrenut September 2, 2012 at 10:41 am

Jamie: Unfortunately, when I try the link in the email now, it says:

“The 12 Star Dash has already kicked off and registration is closed. ”

Wish you were here to help me with mine – I don’t think I’m going to get 12 in, thanks to home Starbucks espresso machine and Refresher Via packs.

denise r September 2, 2012 at 3:46 pm

I actually did knock off those 12 stars in the 1st 2 days. I just wish they would send my ‘seet15′ cards in the amount that I ‘earn’ them. (nowhere near:(

purple1 September 3, 2012 at 6:16 am

Denise R I too got all my 12 stars and more and now am looking forward to seeing the $5 on my card. It would be nice if SB would send an email to folks to let them know they have succeeded in reaching the 12 stars and the $5 e gift card is on its way! Hope you start getting your free drink cards. I am waiting for my free birthday drink card which I am due and have not seen yet!

Melody September 3, 2012 at 6:53 am

I’m suddenly reminded how much I despise the Starbucks Card website. Ugh!! I have long-since stopped looking at my Rewards History. I really have no idea, but I’m pretty sure I am probably at 24 or more stores since 8-27. The Starbucks Card site drives me crazy. Maybe I’ll try tweeting at them – When Natalie when the Card person, I could ask her questions and she’d always get me an answer, but the new Card person isn’t quite as receptive. The Rewards History simply will not load for me, whether I am in Firefox or in Explorer. You see my frustration!

Maybe I’ll try it on my iPad later today – who knows, maybe it’s optimized for that.

An unexpected error has occurred.
We’re sorry — something has gone wrong on our end.

What you can do
You might try retyping the URL and trying again.
Or we could take you back to the Starbucks home page.
Or you could use the site map to find what you’re looking for.
One more thing:

Melody September 3, 2012 at 7:04 am

Okay, I kept trying and I finally got the Rewards History to load. It is SO finicky. I have earned 13 stars this month (meaning between 9-1 and 9-2, I earned 13 stars). I sometimes am bewildered that some people have a hard time getting 30 stars a year. However, rewards based on frequency really is weighted to the person who lives in a sea of Starbucks. If I had to travel 5 miles to find a Starbucks, I probably wouldn’t go nearly as often, and there are plenty of people who drive for an hour to find a Starbucks…

Shannon September 9, 2012 at 10:55 am

I shared on Facebook. Love your site. I like either color if I win. Thanks!

purple1 September 13, 2012 at 11:03 am

Has anyone received their $5 egift card onto their account yet? I got an email saying we would hear within the week and I know I went way beyond the 12 stars required. Just curious since I checked and have yet to receive it.

Sandra Trolinger September 13, 2012 at 11:18 am

I have not received my $5 in my email yet as they are supposed to do an ecard. It is an email promo and they don’t automatically add it.
I have NOT received my $10 for setting my account up for automatic reload either. I will have to end up emailing them to inquire.

Alexis September 18, 2012 at 11:09 pm

I did not receive any e-mail yet either except for the Starbucks Rewards changes e-mail. :)

CD September 19, 2012 at 5:26 am

I haven’t received anything yet either.

purple1 September 19, 2012 at 6:22 am

I got my $5 egift card but as noted here there was a problem with the system to either print it out or transfer it to your registered card. Perhaps for those that know they reached the 12 stars you might want to call customer service to see if they have been delayed sending out some of the emails because of IT issues.

Leslee September 19, 2012 at 6:31 am

I received my congratulatory 12-start dash email and did experience some trouble transferring, but was finally able to get it to work.

Happy, happy day!

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