This will fly off the shelves.

by Melody on August 27, 2012

This will fly off the shelves at Starbucks.  The seasonal favorite Pumpkin Spice returns soon – and will be available as a Via Ready Brew too.  No need for special coupons – it will fly off the shelves.  That’s about all I’ve got to say about that.

Thank you so much to the partner who emailed me this.

Pumpkin Spice Latte returns to Starbucks on September 4, 2012.  Pumpkin Spice Via Ready Brew launches as a new product joining the Via Ready Brew lineup this September 4th.

September 4th will be a big day!  Please check back in and let me know how you like it.  And what’s your favorite Pumpkin Spice beverage?

Edit on September 1, 2012:

I tried this at home this morning.  I only used about 8 ounces of milk, as recommended in the instructions.  I nuked 2% milk to about a drinking temperature – I carefully watched /monitored it because I don’t want my milk to boil, and I don’t like drinks too hot.  And then I just added the Via and stirred.  Delicious! I really do like this! I will stock up on Tuesday.


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{ 50 comments… read them below or add one }

Ciarán August 27, 2012 at 11:10 am

Why can’t I get any pumpkin spice stuff in Ireland !!!!! :( It sounds delicious !

kitenarie August 27, 2012 at 12:37 pm

My SM showed me this today and asked me if I thought people would buy it and I told her that I’m positive it will be harder to keep in stock than the Refresher VIA.

Sandra Trolinger August 27, 2012 at 1:12 pm

WOW! I am excited. I cannot get enough PSLs during the fall. This might just be an item that I end up buying a LOT of to see if it is great to use at home.

geewhy August 27, 2012 at 1:43 pm

Interesting… this Starbucks blog post indicates Sept 6 as the PSL launch date?

Sandra August 27, 2012 at 1:59 pm

This looks amazing! I hope we can get it in Canada, Pumpkin Spice is my favorite!

My pumpkin drink is a:

1 pump Pumpkin Spice, 1 pump Cinnamon Dolce
Stirred, no whip
Extra dolce sprinkles, no pumpkin sprinkles

It’s amazing! It’s like pumpkin pie heaven! I just call it “the monstrosity” for short :)

Becky E August 27, 2012 at 2:18 pm

And beautiful packaging too! PSL is a favorite for the fall at my house. We grow pumpkins (when the weather cooperates), we make pumpkin muffins and pancakes, and enjoy the Pumpkin Spice hot or in frapps depending on the day. I just sent my youngest off to college a couple of weeks ago with plenty of Via in tow. Now she can enjoy Pumpkin Spice Via and not have to worry about making it to the student center’s Starbucks before class! Just wonderful.

Stephanie Schack August 27, 2012 at 2:23 pm

I will definitely be stocking up on these for the rest of the year when Starbucks doesn’t sell the Pumpkin Spice Latte!

denise r August 27, 2012 at 2:39 pm

I realize LOTS of people love all ‘pumpkin spice’ but I can’t imagine how it would taste as a VIA?? seems like maybe it MIGHT be like the “cinnamon” VIA, and we all know where that went….

Cd August 27, 2012 at 3:04 pm

I think you’re right. There are an amazing number of people who really are taken by Pumpkin Spice lattes. This should be right up their alley. Even if they are not regular VIA fans. After all, besides the black market eBay listings, you can’t find pumpkin spice any where else but in the Starbucks stores.

Blakeco123 August 27, 2012 at 3:43 pm

Definitely going to pick some of these up! Hope they make more flavored drink mixes that aren’t so fruity/crystal lighty

Suzanne C August 27, 2012 at 4:25 pm

I am guessing that I am one of the few who does not care for PSL. Weird, huh?

Michelle August 27, 2012 at 4:57 pm

Suzanne, I don’t care for pumpkin spice either.

Denise, it was sampled at a meeting I was at last week and everyone agreed that it was delicious. The directions on the box suggest using warm milk to make it, which I think would make it taste more like an actual PSL than what the cinnamon VIA was like.

Melody August 27, 2012 at 6:31 pm

@Geewhy – You have a sharp eye! I think you found a mistake in that official Starbucks webpage.

Starbucks almost always launches new products in the US on Tuesdays – So Sept 4th makes sense. I got the 9-4 date from this:

I think the page you linked to is in error!

geewhy August 27, 2012 at 6:52 pm

Ha, all in due time. PSL for all soon enough. :)

martymankins August 27, 2012 at 8:26 pm

Love the Pumpkin Spice lattes. The VIA will be a huge hit.

Darkkatpouncing August 27, 2012 at 8:28 pm

I am SOOOOO antsy for the the PSL!!! It’s one of my fav drinks and I’m seriously thinking about stocking up on the VIA ready brew version just to have for after they stop selling the hand crafted ones in stores…is that bad? That’s bad! LOL I just had to pipe in with my two cents of SQUEE!!! :)

Melody August 27, 2012 at 8:36 pm

@Darkkatpouncing – I am with you – I will probably buy two or three of these at once and stock up. This will seriously come and go fast.

By the way, I don’t know if any of the international markets are getting this Via too – Sometimes they don’t get them. I might have to buy a few extra to send to friends overseas. :)

Hayley August 27, 2012 at 10:29 pm

I looooove PSL!! I actually bugged the baristas today if they would let me buy one…but understandably (though sadly) they said they could not until next week. This is really interesting to me….and I agree it will fly off the shelves I’m sure. As much as I like pumpkin spice, I don’t know how I feel about this. I wasn’t a fan at all of any of the flavored VIAs but maybe this will be different.

Diele August 28, 2012 at 6:35 am

I look forward to trying it!

Lori August 28, 2012 at 7:04 am

I’m curious about the calorie count & carbs in the PSL VIA? I hate the added sugars, etc. to “flavored” VIA’s. I normally just stick w/the straight coffee VIAs w/out added sugar.

Becky E August 28, 2012 at 8:41 am

@Michelle was the PS Via made with warm milk at the meeting you attended? I do think it would be best made that way.

Molly August 28, 2012 at 10:48 am

YUM! It’s Autumn!

Momiji August 28, 2012 at 11:22 am

I got to see this in person today. The partner showed it real quick then put it right away like it was top secret! LOL

tareq ashry August 28, 2012 at 12:51 pm

Why cant they release this in the UK?

Sammie August 28, 2012 at 4:05 pm

OMG Melody, im super hyped for this product!! My store hasn’t recieved it yet but me && my partners are very excited to taste these and sell them to our customers!! ^__^ <3

Nathan August 28, 2012 at 5:57 pm

They taste really good, need some whipped cream and your in heaven! There are 60 cals. in one packet, so not too bad with non-fat milk. I know that the stores don’t have much in stock, we only got 12 boxes in :(

Melody August 28, 2012 at 6:44 pm

60 calories doesn’t sound too bad. Thanks for the info Nathan.

I wonder if it will be a situation where it runs out fast, and then Starbucks ships a ton more. I noticed today that the Via Refreshers are suddenly back in, here in downtown Seattle.

pixelogist August 28, 2012 at 8:02 pm

great blog u got going. starbucks fan myself – gonna be subscribing to ur stuff (and oh yeah, this post is exciting!)

Brett August 28, 2012 at 9:56 pm

Pumpkin Spice Lattes are my overall favorite drink – I actually had one today in Helena, MT. I asked for a coconut mocha, and the barista told me they were out of coconut syrup already, but they had just gotten Pumpkin Spice in. She offered me one, and I jumped at the chance to have one early. Very exciting!

Kaori August 29, 2012 at 12:00 am

I wish we were getting it here in Japan! We are actually JUST getting flavored VIA next week, which is the start of our fall promotion. Since we don’t even have the regular Pumpkin Spice Latte in our menus, I’d love to know how the Latte and VIA compare :)

Lauren @ LoloLovesScents! August 29, 2012 at 11:30 am

WOW, this sounds absolutely amazing!! Can’t wait to stockpile these before they fly off the shelves! :) :)

theatrenut August 29, 2012 at 4:46 pm

Not a Pumpkin Spice Latte fan (unless they come up with a good sugar-free version).

But semi-related, I was happy to see my neighborhood Starbucks had VIA Refreshers in – after being out for a month. Two Cool Lime packs left, and I snatched them up (with 50% off coupons). It’s a good day!

Lis August 29, 2012 at 10:19 pm

Yum!!! Those look really good – and I bet would make Some cute Halloween gifts too!

I actually like my pumpkin spice in frappacinno form – its still so hot here in September that it just works!!! :)

Suzanne C August 30, 2012 at 2:39 am

I was talking to one of the Partners yesterday about PSL and I told her my dislike for the drink. She pretty much hit the nail on the head when she told me she thought the flavor was a little too intense and maybe I should try it with less pumps of syrup. Why didn’t I think of that?!

I will give it another try and will probably buy a few of the Via packs for my husband, he loves PSL.

MCW August 30, 2012 at 5:44 am

Ditto, @Sandra! I love to sub half the syrup amount in a PSL with Cinnamon Dolce– but I keep *both* types of sprinkles! I call it a “Pumpkin Dolce”. Sooo delicious. Can’t wait for next week!

Theatrenut August 30, 2012 at 6:21 am

Any chance they’ll have a Skinny PSL this season, as they put in the Skinny Mocha recently?

denise r August 30, 2012 at 7:08 am

@Suzanne: I meant to write this earlier……..PSL is not-so-good to me. I can’t even describe what it tastes like to me…..I know a lot of people find it really sweet, but I think I remember just thinking it was not very “pumpkin” and kind of …bland.?
(I would also need so many extra shots) totally realizing I’m the odd one out here! I do get it once in a while for my mom….who likes it ok but also says she tastes no pumpkin at all. ???
BUT, for those millions who look fwd to it and love it, I’m very happy for them.

CD August 30, 2012 at 8:26 am

I’m with you @Suzanne and @denise. The concept is appealing to me (I love pumpkin), but the drink doesn’t deliver for me. I’m happy for all those who love it though. It’s definitely something that resonates with a lot of people. So much so that in the last few years, Panera and many other places have offered their own versions. None of which seem to slow down the Starbucks PSL juggernaut.

Brett August 30, 2012 at 3:14 pm

Another tasty variation is to sub half of the pumpkin spice syrup with white mocha sauce. Tastes like a pumpkin pie with whipped cream!

Sandra August 30, 2012 at 3:16 pm

@MCWthe half cinnamon half pumpkin is the best! :) I can’t go back to just pumpkin anymore

Melody August 30, 2012 at 9:55 pm

I am going to try the half cinnamon dulce half PS recipe! Thanks MCW!

I know this is random, but I do think this PSL video here is absolutely adorable. It makes me want an orange dress and orange hair:

Michelle September 1, 2012 at 6:40 pm

I had a customer who ordered a pumpkin spice chai last year. I would have expected her to ask for it half sweet, but no. Apparently it is delicious.

I’ve heard the pumpkin spice tastes different this year, and I think it looks much less orange than I remember it being previously.

Melody September 2, 2012 at 5:46 am

@Michelle – I am not a Pumpkin Spice expert. I order a few and then go back to Clover brewed coffee, often. Whatever it was like before, I think this year’s is great. It’s not too sweet for me.

Sandra Trolinger September 5, 2012 at 11:30 pm

Today I saw this on the display by the register so I asked all three baristas in the store what their opinion was and they all gave it high praise. The guy that sold it to me gave me my grande PSL drink for free since I decided to buy a pack to try out. I came home and made one using regular milk and it was a B-. I made my next one using half milk and half Coffeemate Bliss natural creamer and it was MUCH better. I would definitely drink these when the PSLs run out in the stores. Now I need to stockpile them! ;)

Diele September 6, 2012 at 12:07 am

We sold out yesterday on the first day. I foresee us not keeping it for more than a day or two after shipment.

Millie September 17, 2012 at 11:10 am

The Starbucks VIA Ready To Brew in the Pumpkin Spice tasted HORRIBLE to me. I love the Starbucks Pumpkin Spice Latte made by the Baristas, but THIS was really bad. Am I really the only one that thinks the VIA product in this flavor was bad?

denise r September 18, 2012 at 2:47 am

@Millie: No, you’re not alone. I thought it was totally tasteless. I’ll use my remaining pckgs for baking.

Susan September 22, 2012 at 6:57 pm

I thought it was really good, but now people are buying it up and selling a box of 6 for $25 om Amazon. Leave it to the greedy opportunists to ruin it for everyone.

Melody September 22, 2012 at 9:57 pm

@Susan – I have noticed that some downtown Seattle Starbucks are starting to run out of the PS Via. I think it’s probably now close to gone in many many Starbucks locations. And, as an aside, I tried it today with water since I’d run out of milk this morning – not quite as good with water.

jennytablina September 24, 2012 at 6:57 pm

Seems the top commenter got her wish! Starbucks UK (and hopefully IE too!) are rolling out Pumpkin Spice for the very first time in the UK this week. : )

Wonder if we’ll have the Pumpkin Spice VIA sneak into UK stores too? Starbucks UK doesn’t seem to make a lot of noise about new VIA releases. But hoping to get me some Pumpkin Spice tomorrow morning. I’ve been oddly craving Pumpkin after discovering the joys of it last year in America this time last year

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