Starbucks news: Follow @TheRealPSL on Twitter; Say goodbye to “clopens”; and say hello to Starbucks trucks.
Starbucks has made the news in many interesting ways in the past few days!
PUMPKIN SPICE LATTE IS COMING SOON:
If you want early access to the Pumpkin Spice Latte, you should follow the Twitter profile @therealPSL. There will be a scavenger hunt to earn early access. The Pumpkin Spice Latte will be available nationally on September 2, 2014. Early tasters will get their fix starting August 26th. (CNBC News article here.)
STARBUCKS TO IMPROVE BARISTA SCHEDULES:
Starbucks promises to improve baristas hectic schedules: the “Clopen” soon to become a thing of the past. A “clopen” is when a barista closes a store and then returns back to the same store early morning hours to open it up. In other words, this wrecks havoc on one’s sleep. It’s possible a person might leave the store at 10:00 PM and then have to return to that Starbucks at 4:00 AM for an opening shift. Starbucks also promises that baristas with more than a one hour commute may transfer to a closer store. This New York Times article sites an internal email from Cliff Burrows – I’d love to read it. Forward it to Melody@StarbucksMelody.com pretty please. 😉 (New York Times article here.)
THE STARBUCKS TRUCK IS A REAL THING AT THREE COLLEGES:
The Starbucks truck will now be a real thing. Three Starbucks trucks will be on site at three different colleges, one of them being ASU. You might recall, Starbucks recently partnered with ASU for an education benefit for their employees. I notice the news article says that the three Starbucks trucks will be operated by Aramark, meaning that they will be licensed store operations. (Bloomberg – Businessweek article here.) I noticed that the Businessweek.com article didn’t mention about whether customers will be able to pay with a Starbucks card and earn stars. I myself contacted Starbucks, and heard from an official Starbucks spokesperson (Maggie Jantzen) already early this morning: “Customers can pay with Starbucks Cards and earn Stars at the Starbucks mobile trucks. You are correct that customers will not be able to redeem Rewards at these locations.”
ANNIVERSARY BLEND IS NOW AVAILABLE AT STARBUCKSSTORE.COM:
Last but not least, Starbucks Anniversary Blend will be officially available in Starbucks stores on September 2, 2014. However, you can get it early by ordering it from StarbucksStore.com. The famous annual blend returns each September with its complex, dark, spicy flavor profile. StarbucksStore.com shows that you can now buy both the whole bean form as well as the Verismo pod format. I suspect, based upon what’s been offered in the past, that the K-Cup format will be available in Starbucks stores.
Anniversary Blend was first introduced in 1996 to celebrate Starbucks’ 25th anniversary. Special colorful banners and t-shirts were desgined for the stores. And this blend has remained an annual favorite ever since! (Starbucks Anniversary Blend on StarbucksStore.com)
In my Starbucks collectibles collection, I have an original 1996 Anniversary Blend banner and t-shirt. You can see what they look like here:
This is an open thread. Feel free to talk about anything Starbucks related. As always, do not use or reproduce photos without my permission. Thank you.