Give me waffles at Starbucks!

Starbucks is testing “Sweet Belgian Waffles”. It’s actually part of a brunch offering test at Starbucks called “Weekend Brunch”.

1 - 1 - 20160827_073145 waffles weekend brunch test starbucks

 These are delicious. They are the perfect combination of sweet, crunchy, and flaky. Two thumbs up.

You might wonder where you can find Starbucks testing these Belgian waffles?

I confirmed with a representative of Starbucks media relations that this is a test found in “78 Starbucks select locations” in the greater Portland and Seattle area. The test began on August 27, 2016, and doesn’t have a definite end date. I can say from my experience, I’d expect this to last about 6 to 8 weeks. Weekend brunch foods are offered from about 8:00 AM to 2:00 PM, or until that day’s food supplies run out.

Here’s a look at the Starbucks pastry case set up for the “Weekend Brunch” at Starbucks test:

1 - 1 - 20160827_072638 weekend brunch at Starbucks waffles with maple syrup

The “Weekend Brunch” offerings include Baked French Toast, the Belgian Waffles, and Quiche with cage-free eggs.

Here’s another look at that pastry case:

weekend brunch

1 - 1 - 20160827_082150 sign for weekend brunch at StarbucksIf you’ve tried Weekend Brunch at Starbucks, let me know what you think! What do you think of the idea of waffles? I’m campaigning for this to make it to Starbucks.

About one year ago, Starbucks did a small test of “Weekend Brunch” in a few cities in just north of Seattle.

I have had partners (Starbucks calls their employees ‘partners’) tell me that there was a separate small test of weekend brunch waffles back in the spring of this year, so I think this is about the third time (at least) that Starbucks has tested waffles.

I hope that all of this adds up to waffles on the horizon for Starbucks! They’re so good!

 

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4 Comments

  • Thomas L

    I was in Switzerland this summer, and all five Starbucks stores I visited had a very similar waffle offering. I wasn’t really impressed they served two per portion- Melody, is it one or two waffles for $5.95/one serving?

  • Melody

    @Thomas – These were delish. And it’s the 2 small waffles on the plate for $5.95

  • CD

    I’m sure they’ll find a way to make waffles work – Waffles are kinda trendy right now and even Dunkin Donuts has been selling a boatload of their waffle sandwiches.

    This seems kind of like when Starbucks was late to the Oatmeal game, but jumped on and did well. Once they find their offering, I’m sure they’ll do well with them.

  • Artur

    In Poland waffles are available for some time already. There are different toppings available: honey, jam, caramel, chocolate sauce and any of the available syrups. I think also sweet cheese was available but I’m not sure if it still is.

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