The Most Important Number in the World of Starbucks: ONE
With all the news of Reserve bars, and concept stores, it’s still important to remember the joy of opening a brand new Starbucks. A core Starbucks store still is at the core of Starbucks.
In Onward, Howard Schultz writes:
“Success is not sustainable if it’s defined by how big you become. Large numbers that once captivated me – 40,000 ! – are not what matter. The only number that matters is “one.” One cup. One customer. One partner. One experience at a time. We had to get back to what mattered most.”
I know that sometime ago I heard a story about a conversation that Howard Schultz had. For the life of me, I can’t find it anywhere online or in a book, but over the years I have heard numerous Starbucks stories, including some that pertain to Howard.
The story goes like this:
One day Howard was talking to another executive and the conversation went something like this: Howard said, “Wow. Can you believe we’ve opened up 14,000 stores!” And the other executive replied, “No Howard. We’ve opened ONE* store, 14,000 times.”
*Obviously meaning 1912 Pike Place is that ONE store.
The theme of this article for you is this: ONE. Each ONE store is celebration of 1912 Pike Place. Each one store holds the spirit of Seattle and the first store. Each one store has a job and a mission to consider the experiences of every one of their customer, their partners, and the quality of the drinks: one by one, it is the Starbucks experience.
I can’t give you a citation for the Howard Schultz story that says we’ve opened “One store 14,000” but I know it’s right. I am sure.
One by one, Starbucks is opening up new stores. (Sometimes these core Starbucks stores are called “green dot” stores.)
Here’s two new ones which I had the chance to recently visit:
RENTON DRIVE THRU:
Store number 29220
15221 Maple Valley Highway
Renton, Washington 98058
425 757 0025
Grand opening day: Thursday, December 29, 2016
The next store is in Marysville, Washington:
Starbucks store number 26209
4711 – 64th Street NE
425 309 6153
Grand opening day: Monday, October 3, 2016
By the way, notice that the new stores have the lower style pastry case. Much better! Easier to see over for shorter partners.
I had a great experience at these stores, especially the Marysville store where I met a very passionate manager and had a perfect Flat White.