The Most Important Number in the World of Starbucks: ONE

With all the news of Reserve bars, and concept stores, it’s still important to remember the joy of opening a brand new Starbucks. A core Starbucks store still is at the core of Starbucks.

In Onward, Howard Schultz writes:

Success is not sustainable if it’s defined by how big you become. Large numbers that once captivated me – 40,000 ! – are not what matter. The only number that matters is “one.” One cup. One customer. One partner. One experience at a time. We had to get back to what mattered most.”


I know that sometime ago I heard a story about a conversation that Howard Schultz had. For the life of me, I can’t find it anywhere online or in a book, but over the years I have heard numerous Starbucks stories, including some that pertain to Howard.

The story goes like this:

One day Howard was talking to another executive and the conversation went something like this: Howard said, “Wow. Can you believe we’ve opened up 14,000 stores!” And the other executive replied, “No Howard. We’ve opened ONE* store, 14,000 times.”

*Obviously meaning 1912 Pike Place is that ONE store.

The theme of this article for you is this: ONE. Each ONE store is celebration of 1912 Pike Place. Each one store holds the spirit of Seattle and the first store. Each one store has a job and a mission to consider the experiences of every one of their customer, their partners, and the quality of the drinks: one by one, it is the Starbucks experience.

I can’t give you a citation for the Howard Schultz story that says we’ve opened “One store 14,000” but I know it’s right. I am sure.


One by one, Starbucks is opening up new stores. (Sometimes these core Starbucks stores are called “green dot” stores.)

Here’s two new ones which I had the chance to recently visit:


Store number 29220

15221 Maple Valley Highway

Renton, Washington 98058

425 757 0025

Grand opening day: Thursday, December 29, 2016

20161231_141537(0) Renton Starbucks maple valley highway

20161231_145151 Renton Lobby

20161231_141655 Coffee belt wall art Renton Starbucks

The next store is in Marysville, Washington:

Marysville, 64th and 47th

Starbucks store number 26209

4711 – 64th Street NE

Marysville, Washington

425 309 6153

Grand opening day: Monday, October 3, 2016

20161231_124057 marysville starbucks

20161231_123334 marysville starbucks

20161231_123407 wall art Starbucks in Marysville WA

20161231_123429 Pastry case Marysville store

By the way, notice that the new stores have the lower style pastry case. Much better! Easier to see over for shorter partners.

I had a great experience at these stores, especially the Marysville store where I met a very passionate manager and had a perfect Flat White.

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  • Leslie Pettyjohn

    I love this. My Starbucks family during my time at the bux are the most amazing funny and caring people I’ve ever had the pleasure of meeting. We connected opening up a new store here in Kennewick, WA back in 2013. As a brand new store we made our way through the ups and downs to become one. To this day I still communicate and enjoy the company of my Starbucks family. We frequently get together and catch up on what we ended up doing after our Starbucks career. Some still revel in the joy of that Starbucks career making their way up to Store Manager! Thank you for this blog Melody!!

  • sam choi

    Thank you for the constant updates. My favourite by far are the reserve bars. New food choices and many new coffees to try.

    Love your writings ms melody.

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