Flavored Via Ready Brew is coming soon to a Starbucks near you. It arrives October 14, 2010. There are four flavors of this new Flavored Via: Cinnamon, Vanilla, Mocha, and Caramel. I was able to get my hands on a couple of packages and I made a video for you. Please keep in mind, I had no extra packages to play around with in case my video came out horrible. We just filmed it. A friend of mine held on to my little Sony Cyber Shot camera, and I brewed a cup, and there you have it, on video. Honestly, when I watch this thing, I laugh hysterically. I mean like I had tears rolling down my cheek I was laughing so hard. There was no script, and it was a one take video. I think I laugh so hard at the embarrassment of watching myself do this. Surely I will regret having made this public. Please watch this three minutes and nineteen seconds of pure embarrassment, and if you’ve tried the new Via, tell me what you think.
Just a little information: Each of the flavored Via packets makes 8 ounces of flavored coffee. It’s as simple as pour packet into hot water and stir. A friend of mine said he got his hands on a packet of the caramel flavored Via, and tried it with steamed milk. His suggestion is to definitely try these new flavored Vias with steamed milk – Delicious! I wasn’t that ambitious for the video below.
Alright, it’s time for my readers to weigh in, and have a good chuckle at the video below:
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How many calories per package? Starbucks says it has “a touch of sugar,” but that concerns me.
Hello Baristador. I bought some Mocha Via today – Just looked at the packaging which says that each serving has 60 calories. Hope that helps! Come back and poke around the blog again soon!
Thanks. Just found this site today. Impressive. I’ll be baaaaack! Heading to Starbucks in the am for mocha flavored (and a free drink).
Melody,
You are just so cute! Loved the video.
Plus, I wanted to thank you for the Starbucks pirze gift package you sent. ALl the partners in the store are so jealous of my new stir stick (from Japan) and the Galapagos coffee.
You rock! Please keep up the good work.
@Dorothy – Just wanted to say ‘you’re welcome’ and say that I do owe a lot of thanks to “Nob” (he comments on this site often) who sent me the cool stir sticks from Japan to mail out as prizes. Enjoy your coffee.
Tried the mocha…not as much chocolate as i was hoping for, next time i am going to try making it with hot chocolate and not water…or maybe brownie mix
hi melody im che from starbucks philippines, since i saw your blog i am amazed on how much you know about our company and i was hoping you could help me sample Flavored Via in a creative way to my colleagues. I want to make it interesting and catchy in such a way that they will remember it and make them want to buy! Hope you could give me advice. Thank you! Love your site! more power
Hi CheChe – Thanks for joining in my blog. I hope you’ll “like” the facebook page if you haven’t done so already. I have a ton of blog posts on Via, and hopefully you can share some of the fun energy here and spread it to your stores. I especially like the stores where partners were wearing homemade Via earrings.
http://www.starbucksmelody.com/category/via-ready-brew/
^ If you dig through there, you’ll find all kinds of things! And tell your friends to come read my blog. 😉
Write back soon! I want to hear how Via is doing in your country!
Thanks again for the comment and being a blog reader.
~Melody
Hi Melody. I recently got to try some starbucks via, and I made the mocha one yesterday with steamed milk – it was great!