The $1.00 reusable plastic Starbucks cup – Pays for itself in ten uses!

by Melody on October 2, 2012

The $1.00 reusable Starbucks cup is here:

I promised myself that I’d slow down on blog posts, but this really caught my eye!  Starbucks is now selling (as of October 2, 2012) a Grande-sized (16 ounces) re-usable plastic cup.  The price tag is only $1.00.  This cup is essentially a plastic cup that looks like the iconic Starbucks paper cup – it’s much thinner than a typical re-usable tumbler, but  it is sturdier than a paper cup.  Because it’s a thin plastic, it’s estimated to have a lifespan of about 30 uses.  It’s only $1.00!  Use it ten times, and it’s paid for itself with the cup discount.  When you use your own cup, mug, or tumbler at Starbucks, you save ten cents on your drink.

Starbucks has been trying all kinds of things to try to get people to bring in their cup more often.  For example, on Earth Day, Starbucks typically offers free brewed coffee to customers who bring in their own cup.  Another example happened in January this year.  Some might remember that Starbucks offered a special promo tumbler where if the customer brought in that tumbler during January this year, brewed coffee was free.  The percentage of customers who really bring their own cup, mug, or tumbler into Starbucks is embarrassingly low.  Hey customers, please start reusing your own mug or cup!

According to the 2011 Starbucks Global Responsibility Report, for several years in a row, the rate of customers using a personal cup has been less than 2 percent of all transactions.  That’s shamefully low.  In 2009, only 1.5 percent of transactions included a personal cup discount.  In 2010, that number was 1.8 percent.  And in 2011, it had only grown to 1.9 percent.

There are only two things that will improve that number: First off, customers have to make it habit to use their own cup.  Keep it in your car.  Throw it in your tote.  Throw it in your briefcase.  And secondly, the baristas at the registers cannot forget to ring in that personal cup discount.  That’s it.  Of course the larger issue is actually getting customers to bring in their own cup.

With this new plastic cup, it will pay for itself with ten uses.  Then after that, you throw it in your recycling because both the cup and lid are fully recyclable.  My understanding is that because it is a fairly thin plastic, you will likely still need a sleeve for your beverage.  For your information, I’ve been told that it’s dishwasher safe for the top shelf of a dishwasher.

I’ve already heard partners saying that they didn’t get a lot of these cups in stock, so if you’re going to get one, don’t delay.

Would you use this little cup?  What do you think?

Edit on October 3, 2012: This appears to be a Pacific Northwest item only.  Hopefully there will be a national launch of this later.

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On a change of topic, I still really need your help fundraising for Food Lifeline, a hunger relief organization which supplies food to over 300 food banks and meal programs in Western Washington.  Even if you can only donate a small amount, your help is needed.  The fundraising project is to make jam for food banks with donated berries.  Please help.  The donation link is here.  Seriously, to anyone reading this:  please help Food Lifeline keep food banks full and stocked.  The need is great.

~Melody

 

 

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{ 59 comments… read them below or add one }

Maka Polaha October 26, 2012 at 1:27 am

Hey guys! There’s any chance that I can find one to buy online? Unfurtunately I live in Italy where there are no Starbucks coffee shops…too bad for me that I love them so much!

Melody October 26, 2012 at 3:34 pm
SnowWhite November 4, 2012 at 1:37 pm

Has there been any more chatter on these cups? I’ve checked a number of stores in suburban Philly and no sight of them, I was hoping they’d come in as a Holiday item. That said, all the attendees of the Leadership Conference got one as well, so I’m about to abscond with my boyfriend’s cup so I can use it ;)

Nathan November 29, 2012 at 6:53 pm

I just got out of a planning meeting today and it looks as if the cups will be coming to all stores in early January! Can’t wait to get one :)

Melody November 29, 2012 at 8:08 pm

Thanks for the update Nathan!

Leslee November 29, 2012 at 8:15 pm

I absolutely love these cups! Dear Son brought me three when he visited from Seattle to California at Thanksgiving. Although not a ‘thermal’ mug it is a nice grip, easy to clean and a great size!! Look forward to having them available to all California coffee drinkers ~

Barb February 27, 2013 at 6:29 pm

This is a good idea, but hard to use. I just broke three nails trying to get the lid off? Anyone know what the trick is?

DadCooks February 28, 2013 at 5:50 am

@Barb – grasp the cup with both hands, thumbs facing up, with both thumbs gently push upward on the base of the lid and it will pop loose.

My Daughter has wonderful naturally long fingernails (people remark and her manicurist is amazed) so “Dad” is always helping her come up with ways to preserve her nails.

I hope this helps you too.

Matt March 4, 2013 at 9:20 pm

Becareful of buying these on Ebay. While most that are sold by US sellers are legitimate,

the ones from Taiwan or HK are sketch. For example, as far as I know, Starbucks first introduced these in Seattle late 2012 to begin with. But Starbucks in Tawian has them too? Not to mention the cups look different. The catchphrase is missing from the Chinese ones, not to mention the bottom looks totally different. I have seen the real ones being sold on ebay for $4.99. More than the $1.00 you can get at the store but, you pay for shipping and a little profit I guess.

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