July 2010

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Starbucks is a people job.  The great thing about people people is that they’re always smiling (or at least smiling often).  The photo for this blog entry came from my twitter stream. I asked the partner who is featured in it if I could use it and he said yes.  Let’s be honest: Starbucks only works when there are great partners making it work.  Partners who have a genuine smile and a passion for the coffee (or at least a passion for the job and an interest in learning about coffee) make my day.  This photo is a perfect example of the kind of thing this blog entry is seeking.

I’d love to see more real people, in honest candid shots of them! I think we could have a fabulous blog entry of nothing but just real people, real partners, real aprons, the real Starbucks.  I need to entice my readers to send me a few photos!  If you’re a partner and not working in a store, it’s totally fine with me if you want to send a pic too!

Here is the plan:

(1) Send me a photo of yourself – This is not a photo of your best friend or an actress, but a photo of yourself! Don’t be shy!

(2) Include your twitter profile name in the email, if you have one.

(3) You must be a Starbucks partner – Of course I have no way to verify if you’re really a partner, so I’ll have to hope for truthful people emailing me.

(4) Include how you wish to be identified in the blog entry.  Some ideas are that you could be “Melody in Seattle” or “MO in Seattle” or “MelodyLastName in Seattle”.  You have to pick something, even if you’re so shy you just want to be “M in Seattle”.  It’s okay if you want to be “MrsTillinghamshackles” or “Enlightened Coffee Sage” or “Darth Sidamo” – assuming you really are that person!!!

(5) Preferably the photo should be of you wearing a green or black apron (or any promotional apron such as (Red) or Via Ready Brew aprons) and set in a Starbucks.  This is not a strict requirement.  If partners above the store level want to send in a picture, that’s okay too! Heck, if Howard himself wants to email me, I won’t require he throw on a green apron for his pic!  (As I continue to produce this blog, I can only hope that he has a good sense of humor).

(6) Email me before 6:00 p.m., August 28, 2010.  No emails after that time and date will be considered.  My email address is Sbux206@StarbucksMelody.com.

(7) No frowns are allowed.

(8) Include your mailing address if you wish to be included in a drawing for a $5 Starbucks card.

(9) If your photo has you in a green or black apron in a Starbucks (this is preferred), it is expected that you’re not going to look wildly out of dress code.  This is not an exercise in the dress code, but I probably won’t consider a photo with a barista in a green apron with orange hair, a pink shirt, and a dozen piercings visible.

I don’t know how many entries I’m going to get in.  I would guess at most forty people or so? I really have no idea.  I’ll buy twenty five-dollar Starbucks cards, and put all the names in a hat of people who entered (following all 9 rules above), and draw out 20 names as gift card winners.  Money doesn’t grow on trees, and so if 100 people send me emails (I can’t imagine that happening) I can’t really afford to send ALL of them a $5 gift card. Out of this experiment in terror, 20 people will receive a $5 gift card.

I’m going to break the ice here with such a GOOFY picture of me. Someone please tell me why I ever thought that I should wear a hat like this. It was a cold winter day when I snapped this photo near a neighborhood Starbucks.  I was dressed for the weather, and looked like a doofus.  All the more reason this photo is a great ice-breaker. If I can share this pic of me, you-all can send me great photos of you in your aprons.

One more thing:  I want to spread the word to many partners about this idea so that I get some real participation.  I am asking readers to share this blog post through facebook, or twitter, or digg, or whatever social media thing that it is that you do.  That would be very appreciated! Please share this!

(Edit on August 3, 2010 – I got a small batch of Starbucks magic coffee stirrer wands that I’m going to try and figure out a way to give out in connection with the photographs. It might be my 15 favorites that get the magic wands. If you don’t remember the Starbucks magic wands, go back and read the blog post here and notice that in the comments, everyone loved the green coffee stick!)

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In January of this year I wrote a short blog post about collecting Starbucks city mugs. Six months later, my collection has grown a little, and so it’s time for a sequel to that first blog post.  For those who don’t recall the first episode of collecting city mugs, here it is:

Collecting Starbucks City Mugs

Let me clarify, I have not traveled around this country and around the world to these exotic places.  The truth of the matter is that there will be a number of you reading this blog who will say, “oh I sent Melody that mug!“  All I can really do is thank all the many wonderful people who made this blog post possible.

The black and white city mug requires an explanation.  That black and white mug IS part of the Starbucks city mug despite that it doesn’t look like the others.  It represents the Ruhrgebiet region of Germany where the major city of “Essen” is located.  The region is also called “Kohlenpott” or just “Pott” as in a “pot of coal.”  Starbucks produced very few of these mugs and it was sold in a few stores throughout these region.  The major historic industry was coal mining, and I have heard that nowadays there are many museums and sites featuring coal mining exhibits and information.  This mug truly is a part of the city mug collection but was produced as a black and white mug to give it a rugged and dirty look, representing the coal mining industry.  The image on the mug is supposed to represent a large coal mine.  I included one photo with the packaging so that it is more obvious that this really is part of the city mug collection.

The mug from Indonesia was sent to me from a blog reader in Jakarta. Thank you again! I feel like I should say that over and over again.  For those readers who are twitterers too, you can follow Starbucks Indonesia on twitter here.  The Starbucks Indonesia profile tweets in both Indonesian and English.

I pour a lot of hours each week into this blog, and it’s made much easier by the help I get from readers.  I never expect surprise mugs in the mail but I appreciate it!  Though if readers do have unique ideas for blog posts, tips on new stores or new food items, fabulous pictures of stores to show off (where they have the legal right to share the picture without a copyright infringement), I WELCOME emails about all of those topics and more. My email address is Sbux206@StarbucksMelody.com.

These mugs are beautiful so I have some trouble picking out a favorite.  What’s your favorite?

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It’s time to take another look at the really cool merchandise available in Starbucks in Japan.  Thanks to the amazing Noboru Sakamoto, I again have the chance to show off the super cool merchandise items available only in Japan and to point out the curious “Iced Via” being sold there.  Starbucks is selling an “unsweetened” Iced Via.  As far as I can tell, it is the normal Via in slightly larger packaging.

It is a little strange to me that Starbucks Japan gets an unsweetened Via. I have no idea why. Though in the box of goodies from Japan, I found myself the most entertained by the green coffee stirrer.  What a cute little novelty item! I love the cup on top of it.  I had to make a couple of different guesses what this funny green stick object was – Having ruled out ‘Starbucks version of Harry Potter wand,’ I settled on ‘coffee stirrer.’  I really wish they would sell these little green sticks here in the United States. It’s the kind of thing that would be a hit because of its simplicity yet novelty.

The pictures below include a comparison of the normal Via Ready Brew side by side with the Japan version and the U.S. Iced Via Ready Brew.  What is the story behind the Japanese version of Iced Via?

Many thank yous to Molly of Seattle Custom Framing for giving me a hand with these photos.  If you need something framed in Seattle, go see Molly!

What do you think of the Iced Via or any of these really cool items? I want to point out that even the box that the items came in was really cool – had its own attached brown elastic band, and writing down the side of it.

(The previous blog post on merchandise from Japan included an adorable Via Ready Brew Bearista Bear! Previous blog post: Japan has all the cool Via Ready Brew schwag)

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Organic coffees by Starbucks [Open thread]

by Melody on July 24, 2010

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Recently, in a twitter conversation, I was asked the question, “what are all the organic coffees produced by Starbucks?” (not verbatim).  That one question has inspired this blog post.  Since Starbucks owns Seattle’s Best Coffee, which offers several organic coffee choices, I have included their information too in this blog post.  It’s possible that some of my readers might be unaware that there even are organic offerings from Starbucks, so that is part of the motivation behind this blog post.  If I have forgotten any organic Starbucks offerings, please let me know!

Here’s what I came up with:

  • Starbucks Organic Shade Grown Mexico (Core coffee, widely available)
  • Starbucks Organic Yukon (Core coffee, widely available)
  • Starbucks Organic Ethiopia Yirgacheffe (Core coffee in UK, Ireland, Europe, Middle East Starbucks stores)
  • Seattle’s Best Organic French Roast (Available at all Seattle’s Best Coffee stores)
  • Seattle’s Best Organic Breakfast Blend (I think that is available in grocery stores but was not cupped today
  • Seattle’s Best Organic Twilight Blend (also available in decaf, and I think this might also be a grocery store item)

All of the above coffees (except the Breakfast Blend and Twilight Blend coffees) were cupped today (7-24-10) at 15th Avenue Coffee and Tea.  We had a great time, and three fun customers joined in.  One thing I will say, having been to many many cuppings at 15th Avenue Coffee, they do an amazing job of getting great customer participation in their daily cuppings.  If you’re in Seattle, please join them – it’s every day at 11 am!

First just a little information about what it means to be “certified organic.”  It is important to realize that “organic” is just one of many certifications that a coffee-growing farm may undergo.  All certifications generally involve some process of the farm having an inspection, providing verification documents of certain standards, and usually payment of an annual fee to the certifying agency.  A coffee farm could be “organic” or “fair trade” or “C.A.F.E. practices certified” or even “bird friendly certification.”  The farmer might be certified by just one of those agencies or any number of them, but in any event, it’s a tremendous amount of work and effort for the farm to go through.  All have different standards and criteria, and the farmer will be involved in a large number of inspections, a lot of paper, and usually a lot of certification fees.

The confusing thing about the “organic” certification process is that there are many agencies that can certify a farm as “organic”.  In general, the farm should have detailed records about soil, compost, shade-cover, and all farming practices.  The purpose of “organic” is to ensure that the farm product is produced without pesticides, or as by earth-friendly means as possible.  Essentially all of the above certifications have similar goals, though I believe “fair trade” is a little more concerned about wage fairness to the farmer than the environmental considerations.

The coffees:

Organic Shade Grown Mexico – Starbucks – This is a single-origin coffee from the Chiapas region of Mexico.  Starbucks began working with Conservation International in 1998 to protect the El Triunfo Biosphere Reserve in Mexico, and out of that partnership was born this Organic Shade Grown Mexico coffee.  Guest reviewer Mike Crimmins previously reviewed this coffee here.  Look for the solid shiny green packaging in any Starbucks.  This coffee used to feature a light green package with a bird on it, and recently Starbucks changed it to just a plain solid green.  Personally, I like the picture of the pretty bird better, but fortunately, only the packaging has changed and the coffee is still every bit as wonderful as ever.

Organic Yukon Blend – Starbucks – This coffee is a blend and it is a dark roast, deep coffee.  Yukon had been a core coffee for many years at Starbucks and then was pulled off the whole bean menu in late 2008 or early 2009 (if memory serves me correctly).  In August 2009, Starbucks reintroduced this coffee as an “organic” coffee.  The My Starbucks Idea blog discusses the re-launch of this coffee here.  I’ll be honest, I’m not even totally sure what this coffee is a blend of.  I think it’s mostly Latin America beans with some beans from the Asia-Pacific growing region.  Starbucks calls this a “balanced” coffee.  Look for the familiar Yukon bear when searching for this coffee on your local Starbucks whole bean wall.

Organic Ethiopia Yirgacheffe – Starbucks – This coffee is available only in Europe, UK, Ireland, and Middle East Starbucks stores.  It is considered a “core” coffee for that region. On a few occasions, I have been able to get my hands on a bag of this coffee. Mostly I beg people to mail it to me!  I had one bag left and in all honesty, this coffee we cupped wasn’t all that freshly-roasted considering it was mailed to me from afar, and sat in my hands for about a month, waiting for a special occasion (yes, I realize that’s stupid to do with coffee – beans don’t get fresher with age.)  When we were cupping this coffee, barista-Amanda picked out distinctive “pear” notes.  I still loved it even though it was slightly flat (due to being close to the expiration date).  I imagine if you’re in Europe, this is a fabulous option. I too pick up the fruit notes in it.  It has a medium body to me.  Please note, this is NOT the same coffee as the “Sun Dried Yirgacheffe” offered in the United States off and on as a ‘small batch Clover coffee’.  The organic Yirgacheffe is a washed coffee.  (This describes the method of removing the coffee cherry from the bean.  Washed beans are often not as heavy in body as the sun-dried coffees, and sometimes have a little more palate cleansing brightness).  It is roasted at the Amsterdam Starbucks roasting facility.  In all honesty, this was my favorite of the organic coffees cupped today.

Organic French Roast – Seattle’s Best Coffee – This coffee is a core coffee in the Seattle’s Best whole bean coffee menu.  As with any “French roast” coffee the majority of the flavor comes from the roast profile and not the bean itself.  French roast coffees are always the darkest that Starbucks roasts their beans.  This coffee is no exception.  It might be a Seattle’s Best Coffee, but it is a true dark roast, showcasing the flavor profile of dark, fully-roasted and caramelized coffee beans.  In all honesty, if I had to taste the Starbucks French Roast side by side with the Seattle’s Best Coffee, I fear that my palate would not be able to tell any difference at all.  If you’re looking for a true bold and organic coffee this is a GREAT option.  Hopefully my readers will be able to find it at their local grocery store, though I’m not sure if it is available there.

In a previous blog post I described the difference between a coffee “cupping” and a coffee “tasting” (two different things!) and in case some new readers are confused by my discussion of “cupping” coffees, here is the previous post (with some discussion of Arabian Mocha Sanani coffee):

Your introduction to a cupping: Arabian Mocha Sanani

And a big thank you to 15th Avenue Coffee and Tea for accommodating my request for an all organic coffee cupping day!

The three customers who joined in were fabulous sports about having photos taken and being featured in a blog. I could not have gotten luckier. Many thank yous to the three participants who joined in today’s cupping event.  Here are a few pics from today:  (Now is your chance to talk about organic coffee, CAFE practices, or anything else Starbucks related).

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Starbucks in Antwerp, Belgium

July 22, 2010

Our journey to visit Starbucks all over the world continues:   Next stop, Antwerp, Belgium:  A reader traveling through Belgium stopped into a Starbucks in Antwerp and took the attached photos.  I dug through the Starbucks Belgium’s facebook page and learned that this special store had its grand opening on February 24, 2010, and it is [...]

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15th Avenue Coffee and Tea has its one year anniversary & a little tea education

July 20, 2010

The Starbucks store known better as “15th Avenue Coffee and Tea” will have its one year anniversary on July 24, 2010.  I decided now is the time to take another look at this store, with updated photos and information, as well as a little Tazo Tea education at the same time.  While I might mention [...]

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Top 10 reasons why you should be a part of My Starbucks Rewards

July 18, 2010

Top ten reasons to join My Starbucks Rewards: 10.  You go to Starbucks more than twice a month. 9.   You have a favorite Starbucks card that you use already. 8.   You have already over-shared so much with your barista that you might as well hand them a shiny gold card with a first AND last [...]

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Soup’s on at the Children’s Hospital Starbucks

July 17, 2010

Today (July 16, 2010) is the grand opening of the brand spanking new Starbucks inside Children’s Hospital in Seattle.  This beautiful new Starbucks is designed to be a warm and welcoming place for children, and a home away from home for the hospital staff, parents, patients, and their unique customer base. This store offers hot [...]

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The First Starbucks – 1912 Pike Place

July 15, 2010

Melody invites you on a trip to the first Starbucks: Imagine it’s a Sunday morning at about 7:30 a.m.  You’re visiting Seattle and decide to drop by the first Starbucks and beat the crowds.  Pike Place Market is just starting to open and many of the shops are still closed.  Beecher’s Cheese is still closed [...]

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What’s the story behind this Starbucks coffee certificate? Reader help requested.

July 12, 2010

Recently I was visiting my local Starbucks on a late afternoon (July 1, 2010) and in walked a customer holding the certificate that is featured in the image for this blog post.  He walked up to the register and told the register barista that the certificate entitled him to a free pound of coffee.  I [...]

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