The Starbucks Chorus: Caffeinated Caroling!

1 - 1 - Starbucks_Coffee_Chorus_NYC_3Lots of people don’t know that there IS a Starbucks Coffee Company Chorus! Last year, the Voice (an NBC television show) featured the Starbucks Chorus singing “Will the Circle be Unbroken”! And every year, the Starbucks Chorus sings in downtown Seattle at an annual caroling event, the Great Figgy Pudding Caroling Competition, which raises money for the Pike Place Market Senior Center and Food Bank. Through the fundraising efforts, the Starbucks Chorus was able to donate $32,000 to the Pike Market Senior Center and Food Bank this year!

1 - 1 - IMG_0890 James Hing - director of Starbucks ChorusThe musical director of the Starbucks Chorus is James Hing, an eight-year Starbucks partner. James Hing trained as a classical pianist and says, “Music is such a powerful unifier – it can have great meaning to whoever is hearing it,” said Hing. “I’ve always found that singing really resonates with people… when our audiences hear the Starbucks words for the first time, their reactions are priceless.”

The Starbucks Chorus was founded in 1996, and is now composed of roughly 40 partners who make Starbucks-inspired music come to life. You may even hear them sing special lyrics like, “walking in a coffee wonderland…”!

I asked James what he found especially memorable being part of the Starbucks chorus and he said, “Seeing the faces and emotional reactions as the chorus performs at events each and every year. We bring our mission to each event – we want to demonstrate that we are a living example of not only the Starbucks mission, but how everyone should play an active role in caring for our communities. This is a mission that is embedded already in our personal values as individuals – nothing brings us more joy than contributing our musical talents toward helping others.

I continue to be amazed by the personal commitments of our singing partners and the time they dedicate to practice and work together to raise money for the charity we sponsor. That, along with the dedication of those who also give to the cause and support us in this mission, is what is most memorable.”

I really wanted to know if James has a favorite song to sing with the Starbucks Chorus! Here’s what he told me: “That’s a hard question! We have several favorites amongst all of us.  Currently the group’s most favorite is probably “Some Nights” which we re-wrote as a parody of the original song and lyrics by the group Fun. We modified the lyrics substantially to bring attention and focus to homelessness and hunger. One of the lines in the song talks about how we wake up at night hurting for people in these situations. The song really focuses on the role that each and every one of us can take in supporting those that are going through challenges. We can all make a difference if only we try and use our compassion for humanity to help others.

 It’s a very natural question that partners reading this might ask, “how do I join the Starbucks choir?” When the choir is looking for new members, they’ll often announce that on either their Facebook page or the partner hub. (The “partner hub” is only accessible to partners).

I hope you get a chance to hear them sing soon! James says that in 2015, they’re looking forward to singing year-round and working with other charity organizations.

I did a search on You Tube looking for video of the Starbucks Chorus and found this cute little 30 second segment – hope you enjoy it too!

Special thank you to Starbucks official spokesperson Linda Mills who assisted me in gathering information and getting photos of James Hing and the choir. The photos are the intellectual property of Starbucks Coffee Company, as always, do not reproduce or distribute without expression permission. If you have a media request, you can contact Starbucks via the Starbucks newsroom page.

 

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7 Comments

  • purple1

    What a nice way to share the holidays and bring pleasure to customers and partners alike. Does this chorus travel around or only stay in Seattle?

  • Melody

    @Purple1 – They definitely have traveled a bit in the past, but mostly in Seattle. Good question. It would be nice to know all the events they have planned.

  • Camspi

    Aww! That’s really neat! I didn’t know we had a chorus! Cool!

  • Sterling Della Robbia

    I didn’t know we had a chorus! It would be so cool to hear them!

  • Melody

    @Sterling – Maybe you can! I know you’re planning a trip to Seattle (from our Facebook conversation) – I asked the project manager for the Roastery if it would e possible to have the Starbucks Chorus caroling at the Roastery – He said he’d look into it. It would be so much fun if you happened to be here when/ if that happens. Of course, this is more wishful thinking than anything right now.
    @CamSpi – Thanks – glad you enjoyed this! I think it’s mostly SSC partners in the Starbucks Chorus, but I’ve heard there are a few store partners too. :)

  • purple1

    Being that this chorus brings such joy to everyone, I can’t see why SB cannot form regional choruses so those of us outside of the Seattle area can see this. I would imagine there are partners that love to sing in all the regions. Plus, there are so many times besides the holidays when the chorus can perform.

  • Beth Farley

    Hi all!
    I have been a Chorus member for 14 years. 3 years ago we were in NYC sharing the music around town. We stopped in at several stores to sing, sometimes 4 of us, sometimes 16. Partners everywhere were asking how to set up a Chorus. We rode around in a trolly car decked out in our holiday motif with our recorded songs playing into the bustle of Manhatten. We were on Good Morning America – the top photo. It is great fun!
    We would love to see regional choral groups – we would love to share the tunes we have come up with. Contact James or me. Here’s our Facebook page: https://www.facebook.com/pages/Starbucks-Chorus/132943170090721

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